FELIX
MAIYO
DIGITAL MARKETING SPECIALIST
PROFILE
CONTACT
--Nairobi , Kenya
www.daafglass.co.ke
EDUCATION
2008 - 2010
JOMO KENYATTA UNIVERSITY
Bachelor of Science in
Information Technology
2023 - 2024
ALISON UNIVERSITY
Diploma In Interior Design
2023 - Ongoing
ALISON UNIVERSITY
Diploma In Digital Marketing
LANGUAGES
English (Fluent)
Swahili (Fluent)
I am a Dynamic and results-oriented digital marketing professional with
over 10 years of experience in crafting and executing high-impact
digital marketing strategies. Expertise in SEO, PPC, content marketing,
social media marketing, email marketing, and web analytics. Proven
track record of driving substantial growth in brand awareness, lead
generation, and conversion rates. Highly skilled in leveraging data
analysis and optimization techniques to maximize ROI and deliver
measurable business outcomes. Adept at leading cross-functional teams
and managing multiple projects in fast-paced environments.
WORK EXPERIENCE
DaafGlass & Interiors
2017 - PRESENT
Digital MarketingSpecialist
Digital Marketing Specialist.
Interior Designer.
Developed and implemented marketing objectives, policies
and frameworks to support business growth and development.
Planned advertising processes and campaigns to meet sales
goals.
Developed effective multi-channel marketing messages and
data-driven campaigns.
Oversaw search engine optimisation strategy to drive brand
awareness.
Performed detailed brand analysis and led brand strategic
planning process.
Analysed customer feedback and buying habits to predict
future consumer trends.
optimized website content to improve organic search rankings,
resulting in a 300% increase in organic traffic
Analyzed consumer behaviour data using analytics tools such
as Google
Analytics.Developed strategies for paid search campaigns
across multiple channels including Google AdWords.
Improved advertising initiatives by executing social media and
digital marketing campaigns.
Performed keyword research and analyzed SEO performance of
webpages and Optimized landing pages for search engine
optimization purposes.
Conducted A and B testing to improve user experience on the
website
CONTACT
DaafGlass & Interiors
Project Manager & Interior Desiner
--Nairobi , Kenya
www.daafglass.com
SKILLS
Google Adwords
Digital Marketing
Google Analytics
E-commerce strategy
Mobile marketing
WordPress Management
Technical SEO
A/B Testing
Managed Pay-Per-Click
advertising and regularly
reviewed ad groups to
optimise performance.
Collated data from campaigns
to inform decision-making and
2017 - PRESENT
Prepared detailed working drawings, designs, plans, models
and schemes, using computer-aided design (CAD) software.
Acted as a project manager throughout the construction stage,
coordinating the design on-site and managing the construction
team.
Transformed client visions into reality by creating innovative
and functional interior design concepts for residential and
commercial spaces.
Utilized design software to produce detailed plans and 3D
renderings, effectively communicating design ideas to clients
and project teams.
Led collaboration with architects, contractors, and vendors to
oversee execution, ensuring projects were completed on time
and within budget.
Carefully sourced and selected furniture, fixtures, materials, and
finishes that aligned with client preferences, design objectives,
and budget considerations.
Provided expert guidance on colour schemes, lighting, and
accessories, enhancing the overall aesthetic and functionality
of interior spaces.
Managed project schedules, budgets, and timelines,
implementing effective project management strategies to drive
successful project outcomes.
Stayed ahead of industry trends, materials, and technologies,
integrating new concepts and design innovations into projects
to deliver contemporary and timeless designs.
Acted as a trusted advisor to clients, confidently offering
professional design recommendations and solutions that met
their unique needs and reflected their style.
advertising strategies.
Researched consumer markets
Safaricom Limited
to determine emerging
Customer Experience Executive
opportunities for new and
existing goods and services.
Performed detailed brand
analysis and led brand
strategic planning process.
Improved KPIs by reducing
website bounce rate,
increasing dwell time and
improving conversion rates.
Oversaw search engine
optimisation strategy to drive
brand awareness.
2012 - 2017
Managed customer relationships and provided exceptional
customer service, resulting in an 80% customer retention rate.
Created a database of customer records that improved
customer relations and increased customer satisfaction.
Provided excellent customer service and resolved customer
issues, resulting in a five-star rating on customer satisfaction
surveys.
conducted customer surveys and focus groups to identify
customer needs and preferences, resulting in improved
customer satisfaction.
Researched customer feedback to improve customer service
standards, resulting in an 85% increase in customer
satisfaction ratings.
CONTACT
--Nairobi , Kenya
www.daafglass.com
SKILLS
Google Adwords
Digital Marketing
Google Analytics
E-commerce strategy
Mobile marketing
WordPress Management
Technical SEO
A/B Testing
Managed Pay-Per-Click
advertising and regularly
reviewed ad groups to optimise
performance.
Collated data from campaigns
to inform decision-making and
advertising strategies.
Researched consumer markets
to determine emerging
opportunities for new and
existing goods and services.
Performed detailed brand
analysis and led brand strategic
planning process.
Improved KPIs by reducing
website bounce rate,
increasing dwell time and
improving conversion rates.
Oversaw search engine
optimisation strategy to drive
brand awareness.
Developed and implemented strategies to improve customer
experience across multiple channels.
Analyzed sales data and trends to identify new growth
opportunities and optimize sales performance.
Developed and implemented an effective sales strategy that
increased sales by 67% in the assigned region.
Generated new leads and opportunities through networking,
cold-calling, and other sales & marketing techniques
Identified and leveraged opportunities to cross-sell and
upsell, resulting in a 25% increase in revenue from existing
customers.
Established and maintained relationships with key
stakeholders in the assigned region, resulting in an 85%
increase in customer loyalty.
Developed promotional materials and conducted product
demonstrations to increase brand awareness and sales.
Developed and managed a sales budget, resulting in a 30%
reduction in costs.
Collaborated with cross-functional teams to ensure effective
execution of sales initiatives.
Identified and addressed customer challenges to ensure
customer satisfaction and retention.
Established best practices and key performance indicators
(KPI) to ensure continuous improvement and embedded
service delivery standards.
Installed robust and efficient feedback mechanisms to
guarantee rewarding and comfortable customer-company
interactions.
Local Authority Pension Trust (LAPTRUST)
IT Support Assistant / Intern
2011 - 2012
Delivered prompt and effective technical support to end
users, swiftly resolving hardware and software issues.
Orchestrated seamless installation and configuration of
computer systems and applications for new employees,
ensuring smooth onboarding processes.
Played a pivotal role in maintaining and optimizing IT
infrastructure, encompassing servers, networking equipment,
and peripherals.
Proactively addressed help desk tickets, showcasing a
commitment to delivering exceptional customer service and
technical expertise.
Conducted engaging user training sessions, empowering
colleagues with the knowledge to maximize IT system
utilization and productivity.
Collaborated closely with IT team members to conceptualize,
develop, and implement innovative IT solutions and
enhancements.
Meticulously documented IT processes, procedures, and
troubleshooting
protocols,
ensuring
comprehensive
knowledge retention and accessibility.
CONTACT
Contributed significantly to diverse IT projects, including
system upgrades, migrations, and robust security
enhancements.
Efficiently managed inventory of IT equipment and supplies,
guaranteeing seamless operational continuity.
Stayed abreast of emerging technologies and industry trends,
leveraging insights to provide informed support and strategic
recommendations.
--Nairobi , Kenya
www.daafglass.com
CERTIFICATIONS
SKILLS
Google Adwords
Google Ads
Google Analytics
SEO Optimization
WordPress
Digital Marketing
Digital Marketing
Google Analytics
E-commerce strategy
Mobile marketing
WordPress Management
Technical SEO
A/B Testing
Managed Pay-Per-Click
advertising and regularly
reviewed ad groups to optimise
performance.
Collated data from campaigns
to inform decision-making and
advertising strategies.
Researched consumer markets
to determine emerging
opportunities for new and
existing goods and services.
Performed detailed brand
analysis and led brand strategic
planning process.
Improved KPIs by reducing
website bounce rate,
increasing dwell time and
improving conversion rates.
Oversaw search engine
optimisation strategy to drive
REFERENCE
brand awareness.
Herman Muchai
James Awuor
Ceo DaafGlass & Interiors
Retail Manager Safaricom Ltd
Phone: -
Phone:
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Email :
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Email :
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