Felipe Rito
Phone: +52 -
Email:-Location: Tijuana, Mexico
https://www.linkedin.com/in/feliperito
Marketing & Sales Professional
SUMMARY
Experienced Marketing & Sales Professional with 10 years of experience and a demonstrated history
of creating new business and growing business with existing clients. Skilled in Account Management,
Trend Analysis, Marketing Planning, Customer Relationship Management (CRM), and KPI Dashboards.
WORK EXPERIENCE
Online Marketing Manager
Tijuana, Mexico
April 2018 - Present
Responsible for managing Client Accounts. Planning and creating digital marketing campaigns, all while
building and maintaining long-term, direct relationships with clients to ensure satisfaction and loyalty.
- Planning, creating and monitoring digital marketing campaigns to increase revenue, brand
awareness or lead generation on behalf of clients
- Work closely with Account Executives to set up the right expectations for clients
- Track, analyze, and report key performance indicators and business trends internally and to
clients
Kulthorn US
Tijuana, Mexico
July 2018 – November 2018
Account Manager
Responsible for appropriately increasing sales with new and existing clients. Develop and implement
strategic initiatives designed to optimize the performance of key accounts. Deliver exceptional account
service to strengthen customer loyalty.
- Maintained accurate and up-to-date information on all clients and targeted potential clients
- Develop proposals, contracts, and pricing for targeted accounts
- Generated $21,000 USD in revenue in the first month
Co-Production International
Tijuana, Mexico
July 2015 - April 2018
Operations Manager
Oversee the start-up process of new accounts. Coordinate and manage project tasks to ensure project
delivery within the client-allotted time and budget. Build and maintain strong customer relationships.
Liaise between customer and management.
- Orchestrated a team of 15 representatives for 11 manufacturing facilities with 1,300
employees
- Spearheaded the successful establishment of 8 international manufacturers in Mexico such as
ICON Aircraft, Aspen Medical Products, and Brentwood Industries
- Managed approximate investment of $38million dollars and 562,000 SF of industrial space.
Co-Production International
Tijuana, Mexico
August 2010 - July 2015
Business Development Manager
Successfully acquired new clients via cold calling, in-person visits, referrals from contacts, networking
and extensive follow up.
- Contributed to the growth of the organization with 7 new clients representing $9.5 million in
revenue
- Collaborated with marketing team to develop successful marketing strategies
- Developed a database of qualified leads through referrals, cold calling, direct mail, email
campaigns, and networking
EDUCATION
Universidad Autonoma de Baja
California
Universidad Abierta y a Distancia de
Mexico
Tijuana
August 2002 - August 2006
Tijuana
Present
Communications
Marketing
SKILLS
Cold Calling
Prospecting
B2B Sales
Negotiation
Value Selling
BANT Method
Marketing
Digital Marketing
Content Development
Customer Relationship
Management
Project Management
Business Development
Team Management
Presentation Design
Public Speaking
Social Media Marketing
Email Marketing
Data Analysis
SEO
Research and Strategy
Inbound Marketing
Outbound Marketing
Verbal and written
communication
Leadership
Adaptability and Flexibility
Team-working
Creativity
Time Management
Decision Making
Mathematical accuracy
Organization
Customer service skills
Problem-solving
Product knowledge
Data Analytics
Agile Marketing
HubSpot
Google Analytics
Google AdWords
Adobe Photoshop
Adobe Illustrator
Social Media Ads
AdEspresso
Asana
Technical Skills
Microsoft Office
Microsoft Project
Microsoft Power Bi
CRM Software
Formal Training
Value Selling Framework/Executive Speak
Sales Manager Program
Project Management - INDEX Tijuana
Inbound Marketing Certification - HubSpot Academy
Email Marketing Certification - HubSpot Academy
Social Media Certification - HubSpot Academy
Sales Enablement Certification - HubSpot Academy
Sales Management Certification - HubSpot Academy
Power Bi Dashboard in a Day - I-Link Systems
Influencing from The Front - How to Speak in Public
Economic Development Marketing and Attraction
Customer Experience Management Blueprint
Scrum Master, Agile Scrum Training
Product Manager Training
Content Marketing Certification
