Federico Dedeu
-| - | za.linkedin.com/in/federicodedeu
EXPERIENCE
Swie.io – www.swie.io
Digital Marketing Consultant (Contract), March 2016 to September 2016
- Created inbound user acquisition strategies that increased leads & brand awareness KPIs
- Overhauled the service UX/UI increasing usability and retention by 80%
- Set up and managed social media profiles, content hub, landing pages, paid media and webinars
- Used onpage and offpage SEO to increase organic inbound traffic by 34% in 6 months
Managed and implemented marketing automation with MailChimp as part of the sales funnel
Mediacom – www.mediacom.co.za
Head of Mediacom Beyond Advertising and Content Analytics, March 2016 to current
- Established new digital agency within Mediacom which is profitable after only 6 month of operations
Setup processes, hired resources, negotiated exclusivity deal for SA with new influencer platform
- Appointed as digital agency on record by Pfizer South Africa for all content strategy and production
- Won 7 new marketing and media awards for the agency in the last 6 months
Mediacom – www.mediacom.co.za
Digital Account Lead The Coca-Cola Company, August 2015 to current
- Management of digital strategists, biddable teams and client liaison
- Inform media, content and distribution strategies which have decreased paid media costs by 35%
- Driving the implementation of programmatic campaigns including dynamic creative and retargeting
- Provide insights from web analytics to inform targeting, conversion rate optimization and content
Aqua – www.aquaonline.com
Account Lead The Standard Bank of South Africa, June 2013 to July 2015
- Managed the project & account management team as well as the digital media team on the account
- Strategized and managed new current and credit card account generation campaigns
- Devised tests, A/B tested landing pages, search and display ads to increase conversion rates
- Increased website conversions by over 56%
Managed and increased email leads, list segmentation and implemented marketing automation
Prior experience
- Owned and managed a motiongraphics and digital studio for 8 years
- Worked as a webdesigner and developer for over 7 years at top digital agencies
SKILLS
Digital Marketing: Growth Hacking, Digital Strategy, Content Strategy, Paid Media, Conversion Rate
Optimisation, Landing Page Optimisation, A/B Testing, Inbound Marketing, SEO
Tools: Excel, Google Analytics/Content Experiments/Tag Manager, Adobe Creative Suite, HotJar, MailChimp,
Technical: Web/Graphic Design, HTML/CSS, Web Analytics, Marketing Automation, Copywriting
PROJECTS
Ecommerce-rocket.com
- Personal website used to provide SEO consulting services
Use personal website to test new technology before trying on customer projects
Run affiliate campaigns off the domain to test new growth hacking techniques
HIGHEST EDUCATION
WITS Business School, Graduate School of Business Administration | 2014
- Postgraduate Diploma in Management
- Courses: http://bit.ly/WBSPDM
LATEST WRITING
Mediacom Blink Magazine Issue 10, Optimizing the Content System | 2016
- bit.ly/OptimizeContentSystem
WHAT I’M READING
Hooked: How to Build Habit-Forming Products | Nir Eyal
Be Obsessed or Be Average | Grant Cardone
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising | Ryan Holiday
