Federico De Patta
PPC & Digital Marketing Strategist-(-
Turin, Italy
Remote/willing to relocate
SUMMARY OF QUALIFICATIONS
Trilingual digital marketer with strong background in PPC, content creation for ads,
Google Ads Certification and Bachelor’s degree in Business & Administration.
Skills in digital marketing include paid search, analytics, lead generation, organic search
and multilingual copywriting. Experienced users in Excel (vlookup and pivot tables) and
proficient in its PPC applications such as data analysis, account structuring, pacing and
forecasting. Experience writing and translating ad copies in Italian, Spanish and English.
RELEVANT EXPERIENCE
Mosconi Group Agency, London, United Kingdom - PPC Strategist
JUNE 2020 - OCTOBER 2020
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Built and managed multiple ppc accounts;
Performed keyword research to grow reach;
Developed proficiency across the full Microsoft Office & Google tools suite;
Performed accurate financial forecasts with Excel formulas;
Developed copywriting techniques to improve conversion rate;
Performed video and photo editing to create successful ads on paid social Tools used - Figma and Premier Pro
Implemented multiple types of targeting to reach desired audiences.
Juventus Stadium, Turin, Italy - Lounge Manager
SEPTEMBER 2019 - JUNE 2020
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Applied analytical skills in catering organisation;
Developed strong customer service with customers;
Created an environment for good teamwork;
Worked on stress management and reliability;
Developed great time management skills.
EDUCATION
SAA School of Business Administration, University of Turin
Bachelors of Science in Information and Business Communication Management
2017 - 2020
COMPETENCES
Google Pay Per Click - Google Ads Fundamentals and Search
Social Media Marketing - Organic and Paid social
Analytics - Google Analytics
Tools - Microsoft Office and Google
Creatives tools - Figma and Premiere Pro
LANGUAGES
English - C1 - Excellent conversational and writing skills
Spanish - B2 - Above average conversational and writing skills
Italian - Native
REFERENCES
References are available on request
