Fazail Zubair
Digital Marketing Specialist
Toms River, NJ |-|- | www.linkedin.com/in/fazail-zubair
PROFILE
With 5 years of experience in digital marketing, I specialize in PPC, SEO, and social media management. I
excel in developing and executing comprehensive digital strategies across Google Ads, Bing Ads, TikTok
Ads, and more, driving significant ROI and brand growth.
My expertise extends to creating engaging content and optimizing email marketing campaigns for high open
rates and conversions. I am skilled in leveraging analytics tools like Google Analytics and SEMrush to
refine strategies and enhance performance. My goal is to use my skills to drive impactful marketing results
and foster strong client relationships.
EDUCATION
Associate Degree in Business Administration & Marketing
SKILLS
• Social Media Strategy
• SEO (On-page & Off-page)
• PPC Campaign Management
• Copywriting
TOOLS
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Google & Meta Ads
Google Analytics
HubSpot
Mailchimp
WordPress | Shopify | CMS
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Account Management
Content Marketing
Social Media Marketing
Client Relation Management
SEMrush
Facebook Ads Manager
Moz
Ahrefs
WORK EXPERIENCE
DIGITAL MARKETING SPECIALIST
Nogin, California (United States · Remote)
Feb 2023 – Present
• Managed PPC campaigns across Google Ads, Bing Ads, and social media platforms, optimizing for
conversions and ROI.
• Led successful SEO initiatives, resulting in significant increases in organic traffic.
• Created and executed email marketing campaigns, achieving high open and click-through rates.
• Developed and implemented social media strategies, driving audience growth on Facebook,
Instagram, and TikTok.
• Analyzed campaign performance using tools like Google Analytics and SEMrush, providing
actionable insights to improve ROI.
PAID ADS SPECIALIST
Devsinc, California (United States · Remote)
Nov 2020 – Jan 2023
• Managed digital campaigns for 5-6 diverse clients, tailoring strategies to meet specific industry needs
within an agency setting.
• Oversaw $50K+ monthly ad spends with a ROAS of 300-400%, significantly enhancing campaign
efficiency and return on investment.
• Achieved a 40-50% increase in lead generation through optimized ad strategies and experimental
A/B testing.
• Improved customer engagement and retention with a 35% increase in click-through rates through
effective ad campaigns and social media management.
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Developed and presented detailed reports using Google Looker Studio, providing actionable insights
and recommendations for continuous campaign improvement.
SEO & SMM CONTENT STRATEGIST
Topnotch Innovative Technologies, Ma, (United States · Remote)
Nov 2019 – 10/2020
• Developed and executed comprehensive SEO strategies, enhancing website rankings through onpage, off-page, and technical SEO techniques.
• Managed content marketing efforts, including SEO-focused content writing and optimization, to
drive organic traffic and engagement.
• Oversaw social media accounts on Instagram, Facebook, and LinkedIn, creating engaging content
and running paid campaigns on Snapchat and YouTube Ads.
• Utilized tools like Google Analytics and HubSpot to monitor performance, refine strategies, and
track key metrics for continuous improvement.
• Coordinated with creative teams to ensure cohesive marketing campaigns, boosting client
satisfaction and retention through effective content and strategy alignment.
CERTIFICATIONS
• Semrush Social Media Crash Course
• Facebook Blueprint Certification
• HubSpot Social Media Strategy
INTERESTS
• Sports Research
• Movies Script Writing
• Travelling
PROFESSIONAL PROJECTS
1. WP XPRO - Elementor Addons
https://elementor.wpxpro.com
Managed an extensive collection of 130+ Elementor Addons and a complimentary Theme Builder.
Authored user-friendly technical documentation to facilitate widget implementation.
Implemented successful influencer outreach, enhancing product visibility and engaging diverse audiences.
2. Yulys
https://yulys.com
Led project management for an online job platform, optimizing user experience and website design.
Increased social media followers and user sign-ups through targeted strategies.
Initiated email outreach campaigns to attract new employers, enhancing platform engagement.
3. Certified Listeners Society
https://certifiedlistenerssociety.org
Managed a team across various departments, overseeing advertising budgets from $30k to $50k per month.
Achieved a ROAS of 300-400% and generated a 25-30% increase in leads/funds.
Developed and executed successful email marketing campaigns, improving customer engagement and
retention by 25%.
4. PinchForth
https://pinchforth.com
Managed digital campaigns with a $50K+ monthly ad budget, achieving a ROAS of 300-400%.
Enhanced lead generation by 40-50% through optimized strategies and A/B testing.
Improved customer engagement with a 35% increase in click-through rates and refined campaign
performance through detailed reporting.
5. Basso
https://basso.co
Analyzed and managed ad spend of $10k to $20k per month, achieving a ROAS of 200-300%.
Enhanced product sales by 40-50% through optimized ad campaigns and engaging creatives.
Expanded the user base by 10X through targeted brand awareness and strategic marketing efforts.
