Fayeza Pathan

Fayeza Yunuskhan Pathan - ●-Flat D, Ground Floor, Richview Villa, Happy Valley, Hong Kong EXPERIENCE Manager - Brand, Marketing and Digital Communication Max Healthcare | New Delhi, IN Mar. 2018 - July 2024 Conceptualized and built a series of frameworks for effective online and offline communication strategies for the Max network hospitals across India. Key Accomplishments: ● Worked on building integrated brand campaigns and successfully executed ads, outdoors, films, brochures, flyers, standees and other marketing communications materials both externally and internally ● Conceptualized and executed activities for B2B verticals for national and international stakeholders in the form of newsletters, journals, engagement activities and events ● Drove change management and thought leadership communication for brand identity change exercise as part of merger and acquisition in the form of strategising the culture, writing speeches, media statements, interview answers for national and international publications and magazines for top leadership ● Drove digital engagement initiatives for 9 international offices including UAE, Oman, Kenya, Uzbekistan, Nepal, Bangladesh, Ethiopia, Myanmar and Nigeria and created content plan for FB and Insta, worked on paid promotions and new content formats ● Successfully worked on national and international events and exhibitions Senior Executive - Corporate Communication Jul.. 2015 - Mar. 2018 Tata Power Delhi Distribution Limited| New Delhi, IN ● Managed internal newsletter, multimedia production for in-house news channel ‘Powerbytes’, ‘The Game Changers’ and developed Internal employee engagement campaigns & internal brand related campaigns ● Conceptualized and designed stakeholder engagement campaigns, events & exhibitions like ‘Bachpan Gully’, ‘India Smart Grid Week’ & ‘Umang’ under stakeholder engagement campaigns and exhibitions ● Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions for the company's public relations. ● Successfully managed internal and external messages from the CEO office and drafted media statements under CEO communication ● Led the internal and external digital transformation campaigns including the introduction of TATA Power’s outreach programmes to consumers, pushing the internal communication platform such as Slack for internal employees’ engagement and producing call to action social creatives for constructive feedback and suggestions from consumers ● Closely managed external partner agencies (Digital adv. agency) in developing communication plans. Designed mailers, created and executed email marketing campaigns to reach out to consumers EDUCATION Jamia Millia Islamia | Master of Arts in Development Communication ● GPA: 8.0/10.0 ● Graduated with Honors with major in development communication - TOOLS & SKILLS Tools: Microsoft Yammer | Slack | MS Sharepoint | Audio & Video Production using inDesign, Audacity and Adobe Premiere Pro | Script writing | Proofreading |Presentation tools including Powerpoint, Google slide and Prezi | Copy-editing | Media and agency management | JIRA and Google sheets for project management | Writing and editing| Skills: Stakeholder campaigns|Communication design|Social Media analytics|Agency management|Audit compliance|Quantitative and qualitative research & analysis|Data analysis and visualization with Google sheets and Flourish| Multimedia production REFERENCES (On request)