Favour West

Favour West

$5/hr
Creative Designer
Reply rate:
100.0%
Availability:
Full-time (40 hrs/wk)
Location:
Lagos, Lagos, Nigeria
Experience:
6 years
FAVOUR WEST Creative Designer | Brand Strategist Creative designer with 6+ years of turning ideas into visuals that work. I blend design expertise, brand strategy, and storytelling to create identities, campaigns, and digital experiences that grab attention and drive results. From shaping new brands to refining established ones, I deliver designs that connect with audiences and support business goals. Skilled across traditional and AI-powered tools, I bring fresh ideas, precision, and a results-first mindset to every project. EXPERIENCE DODO.Africa – Remote Visual Designer Contract Based ●​ Crafted thoughtful visual and design solutions rooted in research insights, translating real user needs into meaningful and effective design outcomes. ●​ Applied empathy-driven design principles to create user experiences that reflected deep understanding of audience behaviors, emotions, and motivations. ●​ Collaborated closely with clients and internal teams to align design decisions with business goals, ensuring every detail met a high standard of quality and clarity. ●​ Refined creative and problem-solving skills by contributing to projects focused on trust, usability, and long-term user engagement, while pushing creative boundaries to deliver purposeful, people-centered solutions. Poeki Studios – Remote Visual Designer/2D Animator February 2025 – January 2026 ●​ Designed original 2D characters, animations, and visual assets to support SKILLS Branding & Creative Strategy: Brand Identity Design, Visual Storytelling, Marketing Collateral, Campaign Conceptualization, and Brand Guidelines Development. Advertising & Digital Marketing: Social Media Ads, Conversion-Focused Creatives, Content Strategy, Email Marketing Design and Digital Campaign Optimization UI/UX & Product Design: Web & Mobile UI, User-Centered Design, Wireframing, Interactive Prototyping and Design Systems, Accessibility Standards Design Tools & Software: Adobe Creative suite, Figma, Canva and Moho Pro Poeki Studios’ storytelling and content production across multiple platforms. ●​ ●​ ●​ Created engaging YouTube thumbnails and channel covers optimized for AI-Powered Design & visibility, audience engagement, and brand consistency. Automation: MidJourney, DALL·E, Produced and integrated voice-over recordings into animated content, Adobe Firefly, Runway ML, Canva ensuring clear narration and cohesive audiovisual storytelling. AI Tools, ChatGPT for Creative Collaborated closely with the creative team to align animations and visual Ideation, AI Image Enhancement assets with the studio’s creative direction, client goals, and production & Retouching, Generative Fill timelines. Workflows Motion & Multimedia: Motion Graphics, Video Editing, and 2D Animation. Musha App – Remote Creative Designer Contract Based ●​ Developed engaging digital visuals and promotional materials that highlighted Musha’s vision of democratizing real estate investment through fractional ownership. ●​ Project & Team Management: Stakeholder Collaboration, Agile Workflows, Task Delegation, Workflow Optimization, Creative Direction, Cross-Functional Communication Simplified complex property and investment ideas into intuitive, easy-to-understand visuals that guided users on buying, investing, and EDUCATION co-owning assets at different financial levels. ●​ ●​ Worked closely with cross-functional teams to ensure all creative outputs Osun State University reflected Musha’s brand values, platform objectives, and trust-focused BSc. Computer Science communication. September 2023 Expanded creative and storytelling depth by supporting campaigns that positioned Musha as a secure, inclusive marketplace for real estate and asset exchange across Africa and beyond. VeloBank & TruBank – Remote Creative Designer Contract Based ●​ Designed visually compelling social media creatives, promotional banners, and digital ads to communicate product offerings and banking features. ●​ Applied and enhanced design skills by creating user-focused visuals that simplified complex fintech solutions for a broad audience. ●​ Collaborated with the marketing and product teams to align creative assets with brand guidelines, campaign goals, and customer engagement strategies. ●​ Strengthened expertise in fintech branding and digital storytelling while contributing to campaigns that boosted brand visibility and product awareness. Osun State, Nigeria. OTHER ●​ Languages: English (Fluent), French (Basic) VOLUNTEER EXPERIENCE Volunteer Staff – My Environment My Wealth Sep 2018 | Environment Actively participated in the International Coastal Cleanup and World Cleanup Day in Port Harcourt (September 15, 2018), themed “Harnessing the Power of TechOga.com – Onsite People to Fight Ocean Trash.” Creative Designer Contributed to community-led February 2024 – January 2025 ●​ Designed visually engaging marketing materials, social media graphics, and promotional assets to showcase TechOga’s training programs and attract prospective students. ●​ Applied and expanded design skills by creating content that communicated complex tech concepts in a clear, appealing, and accessible way. ●​ Collaborated with the marketing team to develop campaign visuals for courses such as Data Analytics, Product Design, and Artificial Intelligence, ensuring alignment with the academy’s brand identity. ●​ Strengthened expertise in educational content design and digital marketing creatives while contributing to campaigns that boosted enrollment and community engagement. environmental conservation efforts focused on reducing ocean waste and promoting sustainable practices. TechAlton – Remote Creative Designer & Brand Strategist January 2023 – November 2023 ●​ Led brand strategy and visual identity development for multiple clients, improving brand recognition by 40%. ●​ Conceptualized and executed high-converting ad creatives for Facebook and Instagram, increasing engagement by 60% and driving a 25% uplift in conversions. ●​ Designed digital marketing assets, promotional campaigns, and UI/UX elements for web and mobile applications, enhancing user experience and retention. ●​ Spearheaded creative direction for various industries, ensuring brand consistency across all touchpoints. EventsPady – Remote Creative Designer January 2020 – September 2021 ●​ Developed visually compelling event branding and digital assets, leading to a 50% increase in ticket sales and attendee engagement. ●​ Designed seamless UI elements for the event management platform, improving usability and customer satisfaction. ●​ Created data-driven marketing designs, optimizing promotional strategies and boosting conversions. Olotu Square – Onsite Graphic Designer January 2019 – December 2019 ●​ Designed strategic marketing materials for tech startups, accelerating audience growth and brand positioning. ●​ Collaborated with developers and product teams to design intuitive, user-friendly interfaces for tech solutions. ●​ Created funding pitch decks and investor materials, contributing to successful startup funding rounds. NiraLab – Onsite Creative Design Intern December 2017 – December 2018 ●​ Designed high-quality brand assets, social media creatives, and marketing materials that aligned with client goals and elevated visual identity. ●​ Applied and deepened knowledge of creative strategy by working on diverse projects from concept to execution, ensuring designs were both impactful and on-brand. ●​ Collaborated closely with the creative team and clients to refine ideas, integrate feedback, and deliver assets that supported business growth. ●​ Strengthened skills in brand identity development, content layout design, and campaign storytelling while contributing to projects that enhanced audience engagement. AfroAge.com – Onsite Creative Design Intern January 2017 – December 2017 ●​ Learned and applied brand design principles by creating visually appealing promotional materials for book launches, seasonal sales, and author events. ●​ Gained hands-on experience in developing cohesive visual identities that enhanced Afroage.com’s presence across social media and digital platforms. ●​ Collaborated with the marketing team to understand data-driven design strategies, creating campaign assets that improved audience engagement. ●​ Improved technical skills in graphic design tools and digital content creation.
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