Favour Adeyemi

Favour Adeyemi Lead-to-Close Specialist | Marketing Automation Expert 📍 Lagos, Nigeria | Professional Summary Results-driven Digital Marketing Specialist with a focus on building high-converting sales funnels and automated follow-up systems. Proven track record of helping scaling agencies streamline operations, transform raw leads into retainers, and eliminate manual “chaos” through structured, scalable systems. Skilled in CRM architecture, API integrations, and end-to-end marketing automation. Core Competencies CRM & Automation: Advanced CRM systems, HubSpot, ClickFunnels, Zapier, Make (Integromat) Sales Systems: Lead-to-Close Workflows, Automated Appointment Booking, Multi-channel Follow-up (SMS/Email/Voicemail) Funnel Architecture: Landing Page Design, A/B Testing, Conversion Rate Optimization (CRO) Operations: CRM Migration, System Templates, Sub-account Management for Agencies Lead Management: Lead Scoring, Pipeline Tracking, Database Reactivation Campaigns Professional Experience Lead-to-Close Specialist | Freelance / Scaling Agencies 2022 – Present Architected and deployed custom marketing system templates across multiple industries, reducing client onboarding time by 40%. Designed and managed high-converting sales funnels that improved lead-to-meeting conversion rates for B2B clients. Automated complex follow-up sequences, ensuring zero lead leakage for agency partners. Managed seamless CRM migrations while maintaining full data integrity. Consulted with business owners to transform disorganized processes into structured, scalable systems. Digital Marketing Specialist | Independent Consultant 2020 – 2022 Developed tailored digital marketing strategies for small-to-medium businesses. Integrated third-party tools to streamline lead flow from advertising platforms into internal systems. Optimized email and SMS campaigns for higher engagement and reduced unsubscribe rates. Technical Toolkit Platforms: CRM Systems, ClickFunnels, HubSpot, WordPress Automation: Zapier, Webhooks, Pabbly Connect Communication: Twilio, Mailgun, GSuite Design: Canva, Funnel Builders Education & Certifications Marketing Automation Certification – Expert Level HubSpot Academy – Inbound Marketing & Sales Software Certification Google Digital Garage – Fundamentals of Digital Marketing