Favour Onwuka
Email address:-Phone Number: -
LinkedIn: linkedin.com/in/favour-onwuka
A Marketing and Communications professional experienced in developing innovative
strategies and communication plans across various industries. With a proven track record in
creating and implementing digital campaigns, leading growth marketing campaigns,
managing social media, crafting engaging content, and executing effective email marketing
and a focus on delivering results, she remains up-to-date with industry trends. She has
contributed to generating over $10,000 in sales.
Key Achievements:
❖ Started Socialmediamadam- a boutique digital marketing and lifestyle agency to help
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established businesses scale growth and expansion using digital marketing,
communications and public relations.
Successfully led the growth of a Facebook community, resulting in an increase from
12,000 members to 15,000 members within four months and continued to drive growth
resulting in a community of 42,000 members by the end of thenine-month contract.
Attained the status of the monthly best-seller by achieving the highest product sales, even
amidst the challenging economic conditions prevalent in the country.
Established the foundation for a successful brand launch by spearheading the creation of
all launch content, overseeing social media engagement, and closing approximately 50% of
all sales enquiries during the launch phase. Within threeweeks after the launch, it played a
pivotal role in boosting social media engagement and following by 80%.
Assisted with community engagement strategies to expand capacity-building sessions for
HCWs into Ghana while promoting communication materials to engage with over 4,000
participants for a project funded by GIZ.
Spear-headed LinkedIn growth and visibility by over 620%.
Technical Skills:
❖ Social Media Marketing
❖ Social Media Management (Instagram, Facebook, Twitter, LinkedIn and TikTok.)
❖ Content Marketing/ Writing
❖ Content Creation
❖ Digital Marketing and Communications Strategy
❖ Go-to-Market Strategy and Execution
❖ Marketing/ Communications
❖ Project Management
❖ Search Engine Optimization
❖ Community Management (Telegram, Facebook, Slack, Whatsapp)
❖ Email Marketing
❖ Client Support/ Coaching Sales
Soft Skills:
❖ Effective Communication
❖ Creativity & Adaptability
❖ Analytical Thinking
❖ Problem-Solving
❖ Leadership
❖ Strategic Project Planning
Tools Proficiency:
❖ Canva
❖ Meta Business Suite
❖ Later
❖ Hootsuite
❖ Capcut, Vimeo and Inshot
❖ Google Analytics
❖ Instagram
Insights/
Analytics/ LinkedIn Insights
❖ Asana
❖ Airtable
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Twitter
Time Management
Collaboration
Curiosity & ContinuousLearning
Excellent Organization Skills
Emotional Intelligence
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Jira
Zoho CRM
Google Work Tools
Microsoft Work Tools
Mailchimp
Semrush
Flodesk
Social Blade
SendGrid and others
Professional Development:
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Treford Content Marketing Course, August 2023
Introduction to Product Marketing- Treford, August 2023
The Comms Avenue Mentoring Program, May 2023
Google Hustle Academy, April 2022
McKinsey & Company, Mckinsey Forward Program, March 2022
E-Marketing Institute, Content Marketing, April 2020
E-Marketing Institute Social Media Marketing, April 2020
E-Marketing Institute Affiliate Marketing, April 2020
She Leads Africa’s Digital Marketing Program 2018
Professional Experience:
Career History:
➢ Senior Communications Associate, Energy Talent Company- Nigeria 2024-till
date
➢ Co-designed and improved the overall recruitment strategy to increase the talent
pool by creating a data-driven referral, word-of-mouth and storytelling strategy.
➢ Created and implemented a social media plan on Instagram, LinkedIn, Facebook
and TikTok to create Elite Talent Corp brand awareness and drive recruitment
(grouped in cohorts).
➢ Implement
community
engagement
events
and
communication
plans/presentations for webinars, coffee chats or trainings to drive attendance and
participation by prospective community members.
➢ Track and analyze marketing data and insights to monitor progress and make
data-driven decisions for improved marketing.
➢ Collaborated with the customer success team to receive customer feedback and
transform them into actionable marketing strategies.
➢ Lead Creator and Strategist, Socialmediamadam- Nigeria 2019- till date
➢ In charge of developing content (blogs, social media, newsletters, videos) for
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thought leadership, brand-community building/engagement and sales of digital
products and services reaching over 7,000 people.
Defines corporate voice, messaging guidelines, and positioning to influence brand
perception, remain top of mind and sustainability, garnering over 100k brand
impressions for clients.
Pioneered the hiring and establishing of the first five-man team to initiate
company structures, ensuring that team members adhered to deadlines, which
increased business revenue to above $5000.
Mobilized a diverse team of creatives, including influencers, graphic/motion
designers, photographers, videographers, etc., to elevate client satisfaction,
streamline project delivery, deliver on broader campaigns and initiatives, foster
client retention, and drive business expansion on specialized projects by 80% YoY.
Responsible for the creation and execution of digital marketing and
communication strategies for B2C and B2B clients across e-commerce, healthtech, food, finance, community, non-profit and consulting sectors.
Monitoring brand-owned and social media channels (Instagram, Facebook,
TikTok, and YouTube) to communicate with prospects, address inquiries or
feedback, and ultimately enhance sales conversions.
Overseeing the planning, design, promotion, execution and performance of
marketing campaigns for new products and programs, both online and offline.
❖ Marketing and Communications Associate, mDoc Healthcare - Lagos,
Nigeria (Remote-
➢ Developed and executed effective marketing and communications plans and
policies. This encompassed managing internal and external communication and
marketing strategies, including social media (Twitter, Instagram, Facebook,
LinkedIn), outreach campaigns, newsletters, blogs, emails, and editorial
calendar which advanced brand visibility and grew LinkedIn following by
620%.
➢ Collaborated closely with cross-functional teams to co-create comprehensive
reports, decks, and digital content that effectively engaged distinct audience
segments and drove measurable business action by 80%.
➢ Spearheaded brand comms calendars with precise implementation plans of
strategies, including specific product and program rollout dates, to ensure
successful project execution reaching up to 4,000 healthcare workers in
Nigeria, Ghana and Kenya under the Project ECHO.
➢ Functioned as a pivotal liaison with external designers, consultants,
influencers, and marketing firms to execute expansive campaigns, healthcare
outreach initiatives, and product sales, generating up to $10,000 in revenue
for the company.
➢ Supported the development of member education content in different formats,
leveraging various strategies to optimize member engagement and experience
such as translation of materials and conducting thorough testing to measure the
impact of these strategies.
❖ Social Media Manager, Best Nigerian Food in Kigali - Kicukiro, Rwanda
(Remote-
➢ Oversaw social media strategy development and implementation, aligning
efforts with broader business goals to increase brand impressions to over
4,000.
Collaborated closely with customer success teams, chefs, and IT to enhance
customer experience and ensure consistent brand messaging across all
channels leading to a 50% increase in sales.
➢ Developed high-quality content for daily distribution across various social
media platforms, reaching over 14k impressions.
➢ Proactively liaised with satisfied customers to build the Google My Business
review page, leading to over 190 5-star reviews and boosting it to the first
pageon Google during a search.
➢ Facilitated capacity-building sessions for staff members on social media
marketing tools and management best practices, driving team-wide
proficiency and adoption of new technologies.
❖ Social Media Manager, Birthsafe Nigeria - Abuja, Nigeria (Remote-
➢ Contributed to an 80% increase in social media engagement and following
within three weeks after the launch, cementing the product's success.
➢ Devised and executed social media marketing strategies that effectively
propelled social media growth and nurtured a stronger connection with the
brand community, elevating the follower count from 580 to over 5,000.
➢ Initiated marketing campaigns that drove a substantial 80% increase in sales
and conversion rates for the brand's product.
➢ Collaborated with influencers who resonate with the brand's target audience
on influencer marketing campaigns, resulting in a notable uptick in sales
numbers.
❖ Social Media Manager, Jazzmak Props - Port Harcourt,
Nigeria (Remote-
➢ Formulated and executed social media strategies and campaigns
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aligned with business objectives, resulting in a weekly revenue surge
from N70,000 to N112,000.
Crafted compelling content across diverse social media platforms,
spearheaded the management of social media accounts and monitored
metrics to gauge performance and refine strategies.
Stayed up-to-date with social media trends, algorithm changes, and
bestpractices to ensure brand consistency and alignment.
Addressed comments and messages to cultivate a stronger brandcommunityconnection.
Overseen social media advertising campaigns aimed at driving website
traffic,generating leads, and maximizing conversions.
Academic Information:
Bachelor of Medical Laboratory Science - Abia State University, Uturu
