Career Summary
A passion driven marketing practitioner with 10 years experience in various fields. All of which contribute to a well-rounded understanding of consumers and the various channels in which brands communicate with them.
Work Experience
Smart Communications (Senior Brand Marketing Supervisor, Broadband Gadgets)
Duration: February 2016 to Present
Responsibilities:
Drove month on month sales increase for the Broadband Gadgets category
Repositioned the product targeting to answer the rising needs of tablet and laptop users.
Successfully launched a marketing campaign on the iPad Mini 2 and the new iPad that led to double digit growth in sales during the campaign period
Continuously works with gadget suppliers such as Apple, Samsung, Lenovo, HP and Dell to create compelling telco offers for chosen product lines
Point person for all digital led initiatives for the Broadband Postpaid marketing group.
Smart Communications (Senior Digital Assets Marketing Supervisor)
Duration: February 2015 to February 2016
Responsibilities:
Responsible for creating and implementing marketing strategies that will grow the Online Store channel for both Smart and Sun.
Helped achieve 121% sales increase vs previous year and 107% increase for site traffic in 2015. In 2016 helped meet end of year targets by Q3.
Likewise responsible for marketing of Smart and Sun digital assets: My Smart and My Sun dashboards and apps, corporate website and other self-help tools.
Monde Nissin Corporation (Senior Brand Activation Specialist / Point Person Digital Campaigns)
Duration: January 2011 to February 2015
Responsibilities:
BTL project head for several multi-platform campaigns such as Voice School Tour, Sky Flakes 5 Minutes to Fit and Dutch Mill Toy Goodness Promo tie-up with Toy Kingdom.
Helped pioneer digital efforts within the company beginning with tactical plans for a Facebook fan page to more strategic and well-rounded plans for digital and mobile.
Optimizes both activation and digital campaigns through comprehensive end project reports, developing new ways to measure and crafting easier ways to look at big data.
Robinsons Supermarket Corp (Marketing Services Officer)
Duration: October 2007 to May 2009
Responsibilities:
Handled category and thematic specific promotions such as wine and liquor, snacks, ice cream and breakfast.
Worked with FMCG companies such as Nestle, Unilever, P&G and URC to conceptualize and execute brand exclusive promotions.
Organized big events like the Robinsons' Trade Partner's Night, Robinsons' Fit and Fun Buddy Run as well as various promo specific events.
Worked in coordination with all branches of Robinsons Supermarket as well as head office based merchandisers in various marketing programs
Cultural Center of the Philippines (Stage Manager)
Duration: May 2009 – January 2011
American Technologies, Inc. (Marketing Officer)
Duration: March 2007 – October 2007
eTelecare Global Solutions (Senior Customer Service Associate)
Duration: May 2006 – March 2007
eTelecare Global Solutions (Customer Service Associate)
Duration: June 2005 – May 2006
Education
Miriam College, AB Communication Arts
Dean's List: SY 2003 - 2004
Council of Leaders: SY 2003 - 2005
Scholarship Grantee: SY 2003 - 2005
Treasurer, Teatro Kolehiyo ng Miriam: SY 2003 - 2004
External Vice President, Teatro Kolehiyo ng Miriam: SY 2004 - 2005
Literary Editor: SY 2004 - 2005
Seminars
Leader in Me Training Seminar
First Pacific Leadership Academy Supervisor Development Program
IMMAP Digital Marketing Accelerated Program
Roleplayers’ Storytelling and Presentation Workshop
