Fatima M. Perez

I am a results-driven Marketing and Business Development professional with over 7 years of experience creating and executing data-driven campaigns that generate revenue and drive growth. Skilled in developing multi-channel acquisition strategies, including Google Ads, Facebook, email marketing, and direct mail, I have successfully generated over $1 million in annual revenue by targeting audiences, crafting compelling messaging, conducting A/B testing, optimizing SEO, and refining campaigns for maximum ROI. Additionally, I design and manage Shopify and WordPress websites, integrating CRM and analytics tools to build strong, conversion-focused digital presences that support lead generation and e-commerce growth.

My business development experience spans collaborating with leadership to identify new market opportunities, developing pricing strategies, preparing technical proposals, and negotiating contracts across government and commercial sectors. This unique blend of marketing and contract expertise allows me to align sales efforts with compliance requirements while maximizing revenue potential.

With a strong foundation in procurement and operations, I have managed multimillion-dollar CONUS and OCONUS contracts in full FAR/DFARS compliance, consistently delivering cost savings and mitigating risks. As a Lean Six Sigma Green Belt, I have led process improvements that have enhanced service delivery and saved tens of thousands of dollars annually.

As a people-focused leader, I have built and led cross-functional teams of over 30 professionals, fostering high performance in fast-paced and complex environments.

My certifications include Advanced Procurement & Supply Operations (CIPS), Lean Six Sigma Green Belt, Procurement & Government Contracts (DAU), and SheCodes web development. I am proficient in platforms and tools such as Maximo, Datasplice, AS400, CLM, CRM systems, Microsoft Office, Google Workspace, Shopify, WordPress, ChatGPT, Canva, Photoshop, and basic front-end coding languages (HTML, CSS, JavaScript).

Whether launching marketing campaigns, developing websites, or optimizing procurement operations, my passion lies in helping organizations grow efficiently and sustainably by bridging strategy, technology, and execution.