Fatema Rasheed
Experienced Data Analyst seeking to leverage 7+ years of experience in conceptualizing,
developing, and deploying efficient data-driven performance management reports for
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major clients in multiple international markets including 4+ years of cross-functional
leadership roles. Adept at converting complex datasets into actionable insights and datadriven narratives using multiple BI tools (Tableau, Power BI, MSTR). Responsible for end-toend operations and full lifecycle management of analytics services. Committed to staying
up-to-date with industry trends by actively upskilling while demonstrating thought
leadership and driving initiatives to enhance existing processes.
Work Experience
Freelancing (North Star Consulting) | Nagpur, India (2024)
Phone: -
Email:-Location: Nagpur
Languages
Independent Business Consultant (Aug 2024 – Present)
English:
• Assisted several small and mid-scale businesses in unlocking the full potential of their
data by optimizing data processes for greater ease and automation of everyday tasks,
ensuring smoother operations and reducing manual effort
• Beyond streamlining workflows, provided in-depth data analysis to uncover valuable
insights, enabling business owners to make informed, strategic decisions
• Provided services including data organization, data optimization, reporting and insight
generation, automation, business consultancy and process improvement
• Worked with a mid-scale business owner in the automotive industry to automate existing
tasks in order to lower manual errors by the resources with less technical literacy as well
as trained them to input and update data
• Created data files in google spreadsheets and excel and automated them using Apps
Script and VBA for regular insight generation and provided consultancy for expansion of
the business based on these insights
• Created tools for quality checks and data input in google spreadsheets using which the
owner avoided a loss of around INR 3crores
• Helped various business owners in the manufacturing sector to set their project
management cycle using tools like Trello and Jira
• Managed financial data for multiple businesses, delivering actionable insights to owners
on sales performance and profitability
• Consulted with companies to build a CRM platform in collaboration with vendors as well
as manage the marketing and SEO of the business
French:
Hindi:
Urdu:
Abilities & Technical Skills
• Solution Design, Automation
Techniques
• Project Management,
Stakeholder Interaction, Business
Development
• Data Storytelling, Data
Integration, Configuration,
Database Management, Executive
Presentations
BI & ETL Tools:
ZS Associates Pvt. Ltd. | Pune, India (2016 – 2024)
Business Technology Solutions Consultant (Jun 2022 – Aug 2024)
• Managed multiple teams and handled their administration involving client-facing business
communication, annual budget, cost optimization, timelines finalization, staffing
requirements and decision making as well as managed projects using Agile methodologies
• Led the data warehousing team, accountable for integrating new data sources by
configuring scalable data modelling solutions in accordance of their business objectives
• Took full charge of a high-stakes data management project for onshore at a short notice
and guided and trained new recruits for the team to successfully execute the project
within the previous stipulated timelines. Actively mitigated performance, scalability, and
sustainability issues
• Assumed the role of a reporting Subject Matter Expert in a new client space to guide
multiple teams in the space in building Tableau and Power BI reports. Reviewed and
finalized the report architecture and played a pivotal role in helping the team surmount
the hurdles that were impeding progress in development
• Responsible for recruitment of new talent, mentorship & personal development of junior
team members by fostering a collaborative learning environment and interactive culture
Programming &
Management:
Senior Business Technology Analyst (Jun 2019 – May 2022)
Certifications & Courses
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• Worked
with multiple clients across the globe within the primary analytics (customer
experience & market research) & secondary analytics (brand performance tracking, launch
product analysis, subnational analysis, meetings & events and Value, access & payment)
space
• Collaborated with the onshore client team to define key metrics for launch product
analysis & deployed the system for their blockbuster drug responsible for a monthly
revenue of $2M
• Worked closely with business stakeholders to address critical business questions using
data warehousing and interactive visual dashboards in Tableau and Power BI.
• Led the Operations team where regular interactions with the stakeholders were required
to manage refreshes, enhancements and ad-hoc tasks along with quality checks of data in
the shared reports
• Also established robust self-service models tailored to varying business user needs and
participated in critical incident resolution activities with the help of IT teams
• Gained expertise in writing SQL queries by working on various environments like AWS and
Redshift as well as automated various data processing tasks using VBA and SQL queries
• Managed a team of 12 members using JIRA to monitor and organize multiple projects as
well as operations in the team, ensuring seamless communication with the stakeholders
• Spearheaded automation projects which used Python + VBA to optimize the overall
operation time for the cross country multi brand report by ~70%
• Python & SQL for Data Science,
2024: Scaler Topics course
• MS Certified Data Analyst
Associate with Power BI, 2023:
Udemy course
• PL-300 | DA-100 MS Power BI
Certification Exam Prep, 2023:
Udemy course
• Project Anchor, 2020: for
helping navigate updated
landscape post major client
merger
• Project Champions Award,
2019: for contribution towards
business analytics
• Python – In house ZS training
course, 2018
• Tableau Desktop Certified
Associate, 2017: ID – 995961
• Python – The fundamentals,
2016: Course on Python from
Coursera
Business Technology Analyst (Sep 2016 – May 2019)
• Designed and developed end-to-end Tableau based reports with Sales and Marketing data
for 14+ markets across US, EU and APAC and transitioned them to the respective client
teams
• Used technical expertise and innovation in Tableau to explore new ideas and led multiple
successful Proof of Concepts (POCs) to solve complex problems and use cases
• Developed a cross country (20+ countries) multi brand (14 brands) dashboard, enabling a
succinct 1-page summary with informative visuals for tracking brand performance and
execution metrics
• Handled rewiring projects with multiple country teams to make infrastructure updates to
their performance scorecards in order to migrate data sources from legacy cloud-based
databases to MSTR based data along with incorporating data privacy through row level
security.
• Travelled onshore (Germany) to work directly with clients to deliver flexible and
customized tableau reports
Education
• PG Diploma in Business Management
NMIMS Global Access School for Continuing Education
-) | 80%
• Bachelor of Engineering in Information Technology
MKSSS’s Cummins College of Engineering | Pune University
(2012 – 2016) | 66.4% (Distinction)
