Fasemi Oluwaseyi

Oluwaseyi Fasemi Abuja, Nigeria | - |-LinkedIn: linkedin.com/in/oluwaseyi-fasemi-1497a4209 | WhatsApp: wa.me/- Portfolio: https://seyifash.vzy.io/ Professional Summary Strategic and data-driven Social Media Manager with over 5 years of experience creating high-impact digital campaigns on platforms like Instagram, TikTok, and Facebook. Known for growing digital communities, enhancing brand visibility, and increasing conversions through tailored strategies. Strong in content creation, influencer collaboration, ad performance analysis, and user engagement. Passionate about connecting brands with audiences through compelling storytelling and data-backed decision-making. Core Skills  Social Media Strategy & Campaign Management  Paid Advertising (Meta, TikTok Ads)  Content Creation, Editing & Scripting  Influencer & UGC Creator Collaboration  Community Growth & Engagement Tactics  Social Platform Analytics & Insights  CRM & Marketing Automation Tools  Tools: Canva, Meta Business Suite, CapCut, Google Analytics Certifications  Certified Professional Facebook & Instagram Ads Manager  Certified Online Business Practitioner  Certified Export Agent Professional Experience Social Media Manager | Chè Orika Nigeria | Mar 2024 – Dec 2024  Managed the end-to-end digital presence for Chè Orika, a Nigerian fashion brand.  Created and edited high-performing content tailored for TikTok, Instagram, and Facebook audiences.  Wrote engaging video scripts to match campaign goals and platform trends.  Executed and optimized Meta and TikTok ad campaigns for maximum ROI.  Directed a UGC creator, successfully growing her accounts from zero to over 1,000 followers in 3 months.  Drove a 130% increase in brand engagement and contributed to a 45% boost in online fashion sales. Growth Marketer | Tradeflow Africa Lagos, Nigeria | Mar 2023 – Mar 2025  Executed integrated digital marketing strategies including SEO, email campaigns, and social advertising.  Improved user experience and conversion rates through ongoing performance analysis and optimization.  Collaborated with sales and product teams to ensure brand alignment across all digital touchpoints.  Led initiatives with trade associations to expand market reach.  Implemented marketing automation for lead nurturing and performance tracking. Community Manager | NanoPower US Remote (UK-based) | Apr 2023 – Jul 2023  Recruited and managed over 20 user-generated content (UGC) creators globally.  Monitored content quality, campaign deadlines, and strategic messaging.  Worked cross-functionally with creative teams and strategists to align content with business goals. Remote Marketer | SmartPower Lagos, Nigeria | Apr 2021 – Apr 2024  Promoted solar products via digital channels, customer engagement, and lead generation.  Supported the customer lifecycle with prompt service and retention strategies. Notable Campaign Chè Orika Collection Launch – March 2024 Spearheaded a social-first campaign for Chè Orika’s seasonal fashion collection launch. Blended scripted short-form content with UGC and performance-driven ads to drive impact. Outcomes: - 130% increase in engagement across TikTok and Instagram - Gained 1,500+ followers across platforms within 3 months - 45% increase in online store purchases during Q2 2024 - 70% of total traffic during the campaign period originated from social media efforts Communication & Remote Collaboration  Experienced in managing remote teams and digital creators across different time zones.  Strong interpersonal skills that support influencer partnerships, UGC creator alignment, and brand collaboration.  Adaptable and effective communicator with cross-cultural sensitivity from collaborating with clients in Africa, the UK, and beyond. Education Obafemi Awolowo University Bachelor’s in Agriculture | 2016 – 2022 Professional Training  Facebook & Instagram Ads – Brahms Academy (2021)  Online Business Skills – Techpatriate (2019) Languages  English: Professional Proficiency  French: Elementary