Farzeen Arshad Ghuman

Farzeen Arshad Ghuman Gujranwala, Pakistan --LinkedIn — GitHub — Portfolio Profile Dynamic and detail-oriented professional with a proven track record in managing and coordinating data-driven projects. Skilled in effective communication, team collaboration, reporting, and documentation. Demonstrates strong organizational abilities and a proactive approach to ensuring timely and efficient project completion. Adept at leveraging technical expertise and project management skills to deliver successful outcomes. Education Bachelor of Science in Data Science GIFT University, Gujranwala Oct, 2024 Skills Automation & CRM Tools: GoHighLevel, Zapier, HubSpot, Salesforce, Power Automate AI & Data Science: GPT-4, Notion AI, Leonardo AI, Machine Learning, NLP Programming: Python, R, PHP, JavaScript, SQL Data Tools: Power BI, Tableau, Pandas, NumPy, Scikit-learn Project Management: Trello, Asana, Microsoft Planner Business Optimization: Process Automation, Workflow Design, AI-Powered Integrations Other Project Coordination and Management, Communication and Collaboration, Reporting and Documentation Experience Python Instructor — leap ahead academics 05/2025 – Now • Developed custom curriculum covering data structures, OOP, web scraping, and real-world automation projects. • Integrated hands-on labs and assessments using Jupyter Notebooks and VS Code to reinforce learning outcomes. • Mentored students in building end-to-end Python solutions, including APIs, data pipelines, and web apps using Flask. • Automated grading systems and feedback workflows to streamline course management and track student performance. Senior Marketing Specialist — Gilbane Building Company 01/2025 – 02/2025 • Led marketing campaigns to enhance brand visibility and engagement, driving increased client acquisition and retention. • Developed strategic content and promotional materials tailored to industry trends and client needs. • Managed social media presence and digital marketing efforts, optimizing performance through data-driven insights. • Coordinated with cross-functional teams to align marketing strategies with business objectives and project goals. • Conducted market research and competitive analysis to refine marketing approaches and maximize outreach impact. AI & Automation Specialist — Quantex AI 09/2024 – 04/2025 • Developed and automated lead nurturing workflows using GoHighLevel to enhance sales conversion. 1 • Implemented CRM automation, integrating Zapier & Power Automate for seamless data flow across platforms. • Built AI-powered chatbots and automated customer engagement solutions for business operations. • Created document parsers to extract structured data and improve automation efficiency. AI Engineer — ilmo irfan Technology 07/2024 – 08/2024 • Developed and fine-tuned Large Language Models (LLMs) and BERT for natural language processing tasks. • Implemented Retrieval-Augmented Generation (RAG) systems to enhance information retrieval and response generation in chatbots. • Designed and deployed machine learning models to improve data analysis accuracy and predictive capabilities. • Created and optimized AI-driven solutions for various applications, leading to significant performance improvements. Web Developer & Graphic Designer — Paptech 07/2022 – 11/2022 • Designed and developed user-friendly websites, enhancing user experience and engagement. • Implemented responsive web designs to ensure compatibility across various devices and screen sizes. • Created visually appealing graphics and layouts for websites, marketing materials, and social media platforms. • Collaborated with cross-functional teams to gather requirements and deliver projects on time. • Utilized HTML, CSS, JavaScript, and modern frameworks to build and maintain web applications. • Designed logos, brochures, and other visual elements to strengthen brand identity. • Optimized web content for SEO, increasing site traffic and improving search engine rankings. • Conducted usability testing and gathered user feedback to continuously improve web designs. Data Scientist — Fiverr 01/2020 – 08/2023 • Developed machine learning algorithms to analyze datasets, increasing data accuracy by 20% and enhancing prediction models by 15%. • Conducted statistical analysis to uncover trends, leading to actionable insights and a 10% increase in revenue. • Designed and implemented data visualization dashboards using Tableau and Power BI to communicate findings with stakeholders effectively. Projects Data Science Projects • FYP Project - Multimodal Depression Analysis using MGTDA: This method leverages the MultiModal Graph Transformer for Depression Analysis (MGTDA), which integrates multiple data modalities such as text, audio, facial expressions, body movements, and gaze information. By employing Graph Transformer Convolutional Networks (GTCNs) for each modality and utilizing Transformer Encoders for feature fusion, MGTDA effectively captures and analyzes the relationships within and between these diverse data sources, leading to a robust model for detecting and assessing depression. • Chatbot for Mental Health: A conversational agent designed to provide mental health support by engaging users in dialogue. This chatbot utilizes natural language processing (NLP) to understand and respond to users’ inputs, offering real-time guidance, emotional support, and resources. It can assess the user’s emotional state, provide coping strategies, and, when necessary, recommend professional help, making it a valuable tool for mental health monitoring and early intervention • Advanced Plant Disease Detection: Utilized vision transformers for disease classification, featuring an interactive frontend. • YouTube Data Analysis: Derived insights on viewer engagement and content performance from YouTube data. • Spotify Data Analysis: Analyzed user data to refine music recommendation algorithms. • Stress Level Detection: Developed a Streamlit app for stress detection using machine learning models. • Customer Segmentation: Implemented customer segmentation based on purchase behavior using Streamlit. • GoHighLevel CRM Automation: Automated lead nurturing, follow-ups, and sales funnel tracking. • AI-Powered Workflow Automation: Integrated AI tools into CRM for customer response optimization. • Automated Email & SMS Campaigns: Built engagement workflows using Zapier and Power Automate. 2 Data Visualization Projects • Customer Segmentation Visualization: Developed visualizations to segment customers based on purchasing behavior, helping to tailor marketing strategies. • Financial Performance Dashboard: Created a dashboard to monitor key financial metrics, enabling real-time tracking of business performance. • Website Traffic Analysis: Visualized web analytics data to track visitor behavior, optimize content, and improve user engagement. • Geospatial Data Mapping: Used geospatial visualizations to analyze and present data related to locations, such as sales by region or delivery routes. • Social Media Engagement Tracking: Designed dashboards to visualize social media metrics, helping businesses understand engagement and optimize their online presence. • Supply Chain Optimization Visualization: Visualized supply chain data to identify bottlenecks and optimize logistics processes. • Healthcare Data Analysis: Created visual representations of patient data to support clinical decisionmaking and improve healthcare outcomes. • Energy Consumption Monitoring: Developed dashboards to track and visualize energy usage patterns, supporting sustainability initiatives. • Market Basket Analysis: Visualized associations between products in customer transactions to enhance cross-selling strategies. • Employee Performance Tracking: Designed visual tools to monitor employee performance metrics and support HR decision-making processes. Certifications • • • • • • • Data Analysis - Google Machine Learning with Apache Spark 3.0 using Scala - Udemy Machine Learning - Fundamental of Python Machine Learning - Udemy Digital Forensic Massterclass Complete Computer Forensic - Udemy Graphic Designing Data Science Foundations Digital Marketing – Christian Technical Center Achievements • Mentor, GirlScript Summer of Code 2024 (GSSoC) – Contributed as a mentor guiding open-source contributors. • First Position in 1st Semester • First Position in 5th Semester • Third Position in Mathematical Quiz Competition Club 3