Farrukh Sagheer

I am an experienced Digital Marketing Strategist with over 12 years of proven expertise in developing and executing performance-driven marketing campaigns across multiple platforms, including Google Ads, Meta (Facebook and Instagram), TikTok, Snapchat, and LinkedIn. As the Head of Digital Media at a leading advertising agency, I have successfully led multi-channel campaigns for diverse sectors such as real estate, education, e-commerce, furniture/interior design, and government-related projects (B2G).

My core competencies include paid media buying, campaign strategy and execution, lead generation, funnel optimization, and ROI-focused planning. I have managed budgets ranging from 100,000 to over 10 million PKR/month, consistently exceeding KPIs and client expectations. I also specialize in crafting growth strategies for businesses through Google Search, Display, Performance Max, and Meta Ads Manager tools. My experience also includes running regional and international campaigns targeting audiences in Pakistan, the UAE, the USA, and beyond.

In addition to campaign execution, I bring strong analytical skills using Google Analytics, Meta Events Manager, UTM tracking, and reporting dashboards to continuously optimize campaign performance. I have also led social media content strategies, 30-day calendars, influencer collaborations, and content marketing initiatives tailored to client goals.

I am highly skilled at working with cross-functional teams, including creative, development, and business strategy units. I’ve also consulted startups and SMEs on digital transformation, brand visibility, and automation. Whether it's building awareness, generating leads, increasing website traffic, or driving direct sales, I tailor digital solutions that align with business goals and consumer behavior.

I am now looking to expand my expertise by working with dynamic brands, tech startups, or agencies seeking measurable impact through digital marketing. I’m open to remote roles, part-time consulting, or full-time leadership positions in marketing, strategy, or digital innovation.