Farrah Ibrahim

Farrah Ibrahim Marketing, Influencer & Partnerships Lebanese | - |- Overview Results-driven marketing professional with 7 years of experience in social media management, influencer partnerships, and brand strategy across industries including gaming, sports, education, medical, and F&B. Proven ability to develop and execute high-impact campaigns that drive brand awareness, engagement, and audience growth. Skilled in content strategy, digital marketing, and project management with expertise in data-driven decision-making to optimize performance. Experience Freelance Marketing & Content Consultant | Self-Employed, GCC​ -​ -​ -​ -​ -​ Advised startups and small businesses on brand strategy, content direction, and audience engagement across digital platforms. Developed and implemented social media strategies to boost visibility, follower growth, and lead generation. Created compelling copy and content for websites, email marketing, blogs, and social media tailored to each client’s tone and goals. Collaborated with clients to audit existing marketing efforts and identify opportunities for optimization and growth. Delivered end-to-end marketing support, from strategic planning to execution, without reliance on paid ads. Global Marketing Manager | Swarmio Media - Etisalat, Dubai​ -​ -​ -​ -​ -​ -​ MARCH 2023 – APRIL 2024 Launched the creation and development of the Arena Esports division, overseeing its launch and growth across the MENA region, starting with the UAE in partnership with Etisalat by e&. Crafted and implemented comprehensive marketing plans tailored to the MENA gaming audience, enhancing brand visibility and user engagement within the competitive esports landscape. Coordinated with product, sales, and executive teams to align marketing initiatives with product launches and business objectives, ensuring cohesive brand messaging and market penetration. Oversaw the creation of localized content and the execution of multi-channel marketing campaigns, including social media, influencer partnerships, and esports events, to drive user acquisition and retention. Monitored key performance indicators and user engagement metrics to assess campaign effectiveness, utilizing insights to refine marketing strategies and improve ROI. Marketing Manager | The Burrow, Kuwait ​ -​ -​ -​ -​ JULY 2024 – PRESENT JANUARY 2020 – JANUARY 2023 Created and implemented annual marketing strategies aligning with brand goals. Oversaw multi-channel campaigns, integrating social media, paid ads, and influencer marketing. Managed content production, including photography, videography, and graphic design. Collaborated with internal teams and external partners to execute marketing initiatives successfully. Presented marketing plans, performance reports, and budget allocations to stakeholders. Content Strategist Consultant | Agency Helix, Abu Dhabi​ -​ -​ -​ -​ Crafted content for diverse clients, including international brands, shopping centers, and F&B entities such as Pura Jubail, Jebel Hafit Desert Park, Forsan Mall, and more. Developed engaging, brand-aligned content to meet business objectives and consumer needs. Conducted trend analysis and audience research to optimize content relevance. Ensured consistency in tone, voice, and messaging across all platforms. Social Media Communications Officer | Gymnazia, Kuwait​ -​ -​ -​ -​ OCTOBER 2022 – DECEMBER 2022 JANUARY 2019 – JANUARY 2020 Managed brand presence and social media channels, driving audience engagement. Led internal and external communications, including newsletters and sponsorship proposals. Created and maintained content calendars, ensuring strategic campaign execution. Worked closely with multimedia specialists to produce high-quality creative content. Operations & Social Media Manager | BBC Learning English, Beirut​ -​ -​ -​ MAY 2016 – JULY 2017 Executed social media strategies to boost brand engagement and visibility. Managed and scheduled content across digital platforms, analyzing performance metrics. Handled customer inquiries and ensured timely engagement on social channels. Additional Work Experiences -​ -​ -​ -​ -​ Creative Content Consultant | UPT House, Amman​ Talent Manager Consultant | Geekay Games, Dubai​ Event & Media Manager | Zain Group - Kuwait​ Marketing Manager | Looksie - Kuwait ​ Social Media Manager | Lean By Vela - Kuwait ​ JAN 2024 – May 2024 JAN 2023 – APR 2023 MAR 2022 – APR 2022 APR 2022 – JULY 2022 FEB 2021 – APR 2021 Education University of Essex, United Kingdom​ 2024 - PRESENT LLB (Hons) Law with Business High School, Kuwait​ 2011 - 2017 Commerce of Business, Economics and Accountancy Skills & Tools -​ -​ -​ -​ -​ -​ Marketing & Strategy: Brand Marketing, Strategic Planning, Digital Marketing, Content Strategy Content Creation: Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator), Canva Data Analytics: Google Analytics, Meta Ads Manager, TikTok Ads Manager Social Media Management: Hootsuite, Buffer, Later, Meta Project Management: Asana, Trello, Slack, Microsoft Office Influencer & Talent Management Languages -​ English - Native, Arabic - Limited Working Proficiency, Tagalog - Fluent