Farhan Rasheed
Digital Content Specialist
AREAS OF EXPERTISE
Online marketing
Email campaigns
Blogging
Customer acquisition
Agency management
Brand development
B2B marketing strategies
ORGANIZATIONAL
SKILLS &
COMPETENCE
Leadership
Adaptive thinking
Customer Focus
Time Management
Resource coordination
SOCIAL SKILLS
& COMPETENCE
Mediating Skills
Team Spirit
Social Intelligence
Interpersonal
Communication
TECHNICAL SKILLS
& COMPETENCE
Sawtooth
Mailchimp
Clickup
Wordpress
Hubspot
Confluence
Prweb
MS Office
Ms Project
LANGUAGE SKILLS
English: Fluent
German: Learning
I possess experience of digital marketing, brand creation, lead generation and customer
segmentation. Being a customer service orientated professional, I also have knowledge
of how to analyze data to develop insights in whichever way a particular marketplace
is heading.
WORK EXPERIENCE
BROADAXIS– Islamabad
IT-Services (http://www.broadaxis.com/)
SR. CONTENT SPECIALIST
September 2019 – Present
• Consulting on content strategy for a start-up aiming to establish a new social
network, tailor made for the industry
• Developing content for email, social media posts, blogs and white papers
• Analyzing content marketing metrics
• Devising Content strategy for B2B & B2C
RDXSPORTS– Islamabad
E-Commerce (global.rdxsports.com)
CONTENT CREATION
December 2018 – July 2019
• Developing content for email, social media posts, blogs and white papers
• Analyzing content marketing metrics
• Devising Content strategy for B2B & B2C
VAN TIBOLLI, Corp– Islamabad
E-Commerce (www.gkhair.com)
CONTENT CREATION
February 2018 – October 2018
• Create content marketing campaigns to drive leads and subscribers
• Used SEO best practices to generate traffic to site
• Regularly produced various content types, including email, social media posts, blogs
and white papers
• Actively managed and promoted blog, and pitched articles to relevant third-party
platforms
HOUSE BUILDING FINANCE COMPANY LTD – Islamabad
Mortgage-Firm (www.hbfcl.com)
PRODUCT MANAGER
March 2016 – February 2018
• Initiated and executed low cost housing projects in three different cities comprising a
total of 600 housing units.
• Working with management across all distribution channels to proactively identify
and drive Mortgage lending related projects(with a special focus on low cost
housing) to improve business performance
• A key point of contact for all stakeholders across the business and viewed as an
expert for all mortgage related queries/ issues.
MOFTAK SOLUTIONS- Islamabad
IT-Firm (www.moftak.com))
MARKETING MANAGER
Jan 2013 – Sep 2013
• Developed Brand Manual and Brand guidelines for the Moftak Solutions,
repositioning it in the marketplace, enabling it to capture a 10% share of the market.
• Developed and implemented digital customer acquisition campaigns which resulted
in a 25% rise in online subscriptions.
• Established various marketing channels.
• Optimized landing pages, websites and page content.
• Built and nurtured relationships with Press and PR agencies
PERSONAL SKILLS
Ambitious
Forward thinking
Loyal
Hard working
CONTACT
Flat no. 37, Abu Dhabi
Towers F-11, 44000,
Islamabad, Pakistan
BRESL PROJECT UNDP- Islamabad
Development Agency (www.bresl.net.pk)
RESEARCH OFFICER
Jan 2010 – Dec 2012
• Drafted surveys, constructed marketing tests and utilized research services
• Conducted brainstorming sessions, FGDs, qualitative interviews and moderated
research meetings for the six targeted products.
• Conducted in-depth interviews of Industry experts
• Drafted reports on the energy efficiency performance of fans and CFLs
• Drafted comparison report on energy performance of fans & CFLs of India &
Pakistan.
WI-TRIBE PAK LTD- Islamabad
ISP/Telecom (www.wi-tribe.pk)
Aug 2008 – Sep 2009
• Monitored different market studies that allowed successful penetration into new
markets
• Enhanced customer service standards using customer satisfaction, customer
pullback, churn ratio and trouble ticketing analysis for customer base
• Conjoint analysis of existing and potential broadband users.
• Product testing (CPEs)
RESEARCH EXECUTIVE
M:-
E-Linkedin: bit.ly/2wYVIy6
Driving license: Yes
Nationality: Pakistan
KEY SKILLS AND COMPETENCIES
• Able to operate in a startup atmosphere
• Not afraid of responsibility and will always be at the heart of the decision-making
processes.
• Managing SEO activity.
• Ability to quickly and efficiently solve problems.
• Experience in the manipulation, analysis and use of customer data.
• Integrating marketing campaigns.
• Managing budgets to ensure the best use of finances and resources.
• Ability to manage multiple projects in parallel.
ACADEMIC QUALIFICATIONS
International Islamic University
Islamabad, Pakistan
MBA Marketing
BBA (Hons)
REFERENCES – Available on request.
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