Farhan Khalid

Contact +92- -) (Mobile)- www.linkedin.com/in/farhankhalid-3b8749a (LinkedIn) Top Skills SEO PPC Marketing Strategy Languages English (Professional Working) Urdu (Native or Bilingual) Punjabi (Native or Bilingual) Certifications Google AdWords Advance Training Honors-Awards 5 years Excellency Award Sofizar/ ConstellationCk Farhan Khalid Full Stack Performance Marketer | AdWords, Analytics & GTM Certified (SEO - SEM - SMM - CM) Lahore, Punjab, Pakistan Summary My expertise lies in successfully conceptualizing and implementing innovative marketing initiatives for digital media channels to drive market impact and expansion for Fortune 500 companies. I possess a deep understanding of product development/distribution, advertising, market research, and social media management. Additionally, my proven talents in Digital Marketing strategy, branding, and customer analytics positions me to make a significant impact in any organization. I am skilled professional that is always catching up on the latest trends & techniques and always devising new ways to learn and move up in the world of online marketing. My passion for the industry and my drive to go beyond expectations are the two main factors that fuel my current and future success with Digital Marketing. If you want to discuss your business or work together on any of these perspectives, call me at: +92 -. I would like to work with a progressive organization where I can utilize my knowledge and skills for the mutual benefit of the company and myself. Recruiters or HR Managers can connect with me invitations are welcome. Connect with me-► Experience TecnioByte Senior Key Accounts & Marketing Manager Page 1 of 8 December 2021 - Present (9 months) Lahore, Punjab, Pakistan Tecniobyte a creative agency which offers wide range of digital services with a different vision towards creativity. My Core Responsibilities: Craft strategies for all Marketing teams, including Digital, Advertising and Creative. Prepare and manage monthly, quarterly and annual budgets for the Marketing department. Set, monitor and report on team goals. Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material). Analyze consumer behavior and determine customer personas. Identify opportunities to reach new market segments and expand market share. Completes marketing department operational requirements by scheduling and assigning employees and following up on work results. Maintains marketing staff by recruiting, selecting, orienting, and training employees. Monitor competition (acquisitions, pricing changes and new products and features). Coordinate sales and marketing efforts to boost brand awareness. Participate in the quarterly and annual planning of company objectives. VMI Group Google AdWords Consultant April 2021 - December 2021 (9 months) Lahore, Punjab, Pakistan Responsibility: Advertising on Google AdWords, Facebook, Quora and Reddit. Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics. Manage and retain keyword list updates. Provide ideas for a creative copywriting. Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client ‘s objectives. Page 2 of 8 Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives. Track and compare search results and search success through primary search channels. Healthwire 1 year 6 months Head Of Marketing March 2020 - April 2021 (1 year 2 months) Lahore, Pakistan Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative. Prepare and manage monthly, quarterly and annual budgets for the Marketing department. Set, monitor and report on team goals. Design branding, positioning and pricing strategies. Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material). Analyze consumer behavior and determine customer personas. Identify opportunities to reach new market segments and expand market share. Completes marketing department operational requirements by scheduling and assigning employees and following up on work results. Maintains marketing staff by recruiting, selecting, orienting, and training employees. Monitor competition (acquisitions, pricing changes and new products and features). Coordinate sales and marketing efforts to boost brand awareness. Participate in the quarterly and annual planning of company objectives. SEO Consultant November 2019 - March 2020 (5 months) Pakistan Identify key areas of improvement On site and Technical SEO analysis Develop a long term content strategy Develop and implement link building strategy Develop strategies that build trust and reputation of a brand Monitor Performance & Algo Changes Page 3 of 8 Goal settings and performance tracking Cricingif Manager Digital Marketing May 2019 - March 2020 (11 months) Lahore, Pakistan Developing and managing digital marketing campaigns Utilizing a range of techniques including PPC, SEO and Content. Areas of Responsibility: 1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. 2. Develop and monitor campaign budgets. 3. Plan and manage digital marketing platforms. 4. Prepare accurate reports on our marketing campaign’s overall performance. 5. Coordinate with advertising and media experts to improve marketing results. 6. Identify the latest trends and technologies affecting our industry. 7. Evaluate important metrics that affect our website traffic, service quotas, and target audience. 8. Work with teams to brainstorm new and innovative growth strategies. 9. Oversee and manage all contests, giveaways, and other digital projects. Bayt.com Manager Digital Marketing March 2017 - May 2019 (2 years 3 months) Lahore Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns Utilising a range of techniques including PPC, SEO, SMM. 1. Managing the redesign of the company website. 2. Improving the usability, design, content and conversion of the company websites. 3. Responsibility for planning and budgetary control of all digital marketing 4. Evaluating customer research, market conditions and competitor data. Key Functional Areas of Responsibility: Page 4 of 8 1. Perform daily account management and of pay per click accounts on Google AdWords, Bing Ads and Linked Ads. 2. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. 3. Manage and maintain updates for large keyword lists. 4. Provide creative copy suggestions and graphical ad templates. 5. Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. 6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search. 7. Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. 8. Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. 9. Keep pace with search engine and PPC industry trends and developments. 10. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance. 11. Work closely with the other team members to meet goals. 12. Review new technologies and keep the company at the forefront of developments in digital marketing. PakWheels.com 1 year 4 months SEO Manager January 2017 - March 2017 (3 months) Lahore Key Management Areas of Responsibility Define requirements, tasks, and resources associated to SEO strategy Manage and execute implementation of SEO strategy Communication with team and management on strategy/project development, timelines, and results. Keep pace with SEO, search engine, social media and internet marketing industry trends and development Key Functional Areas of Responsibility Page 5 of 8 Perform keyword research with business objectives to optimize existing content and uncover new opportunities Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) Develop and implement link building campaigns Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) Monitor and evaluate search results and search performance across the major search channels in order to improve rankings Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies Communication to team and management on project development, timelines, and results Digital Marketing Analyst December 2015 - December 2016 (1 year 1 month) Research and analysis to evaluate existing and potential product and service markets and to identify and monitor competitors and research market conditions or changes in the industry that may affect traffic and sales. Design, manage, and deliver analyses including internal team management, scheduling, and the packaging and presentation of deliverables. Develop analytic plans. Evaluate the productivity and profitability of marketing campaigns and assess improvement opportunities. Ensure that the deliverables are produced on time and error-free. Sofizar Senior Search Engine Optimizer May 2009 - December 2015 (6 years 8 months) Working with Sofizar (Pvt) Ltd The top leading internet marketing company as a Search Engine Analyst Page 6 of 8 Responsibilities -: SEO / SMO • Website Audits / Plans and Implementations • Conduct Keywords Research & Analysis from Google Adwords • Perform Competitors Analysis • Competitors Backlinks Analysis and Recordings KPIS • Meta Tags Analysis and Implementations • Sitemap and Robots.txt Creation and Submit to Search Engines • Generate Report from Google Analytics & Webmaster tools • Inbound and outbound link analysis • Coordinate and Help Content Team • Co-ordination with Development team for SEO Issues • CMS Management • Social Media Optimization and Social Media Branding • Site Structure Analysis • Link Building Strategy and Techniques • Found sites for Guest Posting • Site Syndication to Business Listings • Site Syndication To Reviews Sites • Distribute Press Releases Nextage Tech SEO March 2008 - March 2009 (1 year 1 month) Next AgeTechnologies With offices in Doha, Surrey and Lahore, NextAge Technologies has been providing Internet and software solutions for small and large businesses alike since 1999. With unparalleled expertise, personalized customer service and cutting edge solutions, NextAge Technologies is focused on the delivery of business-driven Internet solutions and an excellent client experience. Our services are driven from direct client feedback and changing market forces. Our goal is to offer the best value for business-driven Internet development. Education University of the Punjab B.A, English · (2009 - 2010) Gov Islamia College Lahore Page 7 of 8 Pre-Engineering, Engineer · (2003 - 2005) Page 8 of 8