Farah Amanina Ahmad Fozee

FARAH AMANINA Data/Business Intelligence/Business Analyst --Semenyih, 43500 Malaysia CAREER OBJECTIVE Experienced Business Data Analyst with a proven track record in FMCG, e-commerce, and IT business consulting. Proficient in gathering, analyzing, interpreting, and presenting critical findings. Skilled in providing strategic recommendations and delivering successful data projects. Well-versed in SQL, Excel, and BI Tools. Committed to leveraging my expertise and strong technical and communication skills to drive your company's success. WORK EXPERIENCE CO N S ULT ANT – CAPCO / Kuala Lumpur Mar 2023 – present Reason for leaving: Looking for a new opportunity. Prior to project assignment: • • Establish a comprehensive data playbook that includes a list of our consulting offerings within the data space, such as data science, data engineering, and data governance. Support Principal Consultant in conducting market research on potential clients. Fee Billing Remediation project: • • • • Employ data analysis techniques to pinpoint discrepancies within financial data tied to fees, meticulously focusing on affected accounts and transactions. Conduct extensive data validation exercises to ensure the accuracy and integrity of financial data related to fee billing, eliminating data inconsistencies and redundancies to achieve error-free processing. Generate comprehensive lists of affected accounts and transactions, providing valuable insights for further investigation and analysis. Collaborate with the team to develop recommendations and strategies for reengineering the client's existing manual processes. BI B US IN E S S PA RTN ER ( AP AC ) – Randstad Sourceright / Kuala Lumpur Apr 2022 – Feb 2023 Reason for leaving: Different working culture. • • • • • • Co-led end-to-end business intelligence reporting projects for accounts and clients across APAC regions; actively collaborated with both internal & external stakeholders and successfully wrapped up 80% of the projects earlier than expected delivery timeline. Facilitate the requirement gathering sessions with the clients and delivery team; ensuring all the SLAs and KPIs are reviewed, understood, and adhered to the data governance principles and guidelines. Collaborated with data engineers to setup and optimize data infrastructure with focus data lineage; managed to reduce 25% initial allocated man days by actively liaising and advising data engineers during the data warehouse setup processes. Perform extensive data cleaning, mapping, validation, analysis, and lineage during the data preparation processes before building the dashboard reporting; successfully eliminated major instances of data quality issues. Designed and monitored ETL processes for data extraction and manipulation, system audits, and Dashboard Reporting, proactively addressing performance and functional issues. Maintained data accuracy, integrity, privacy, security, and compliance through quality control procedures and data controls. AD V ER TI S ING D AT A ST E E RI NG AN AL Y ST – Lazada Malaysia / Kuala Lumpur Aug 2021 – Apr 2022 Reason for leaving: My team underwent internal restructuring. Advertising Performance Analysis and Optimization: • • • • Analyzed and optimized Sponsored Solutions' performance across segments on a weekly basis. Prepared and presented advertising solution performance analysis to stakeholders. Advised advertising solutions' SME on steering performance on a weekly and campaign-vs-campaign basis. Attended BAU (Business as Usual) data requests from various teams and stakeholders. Data Project Management: • • Project managed data initiatives, translating business requirements into tracking metrics. Uncovered growth opportunities for sellers through data analysis and insights. Collaboration and Dashboard Development: • • • Collaborated with marketing and advertising teams in developing deep-dive advertising solutions dashboards. Designed and built dashboards for daily performance tracking and decision-making, including sponsored search and sponsored affiliate. o These dashboards showcased data and key tracking metrics at different segments. Notably, managed to uplift the sponsored affiliate GMV (Gross Merchandise Value) by 250% YoY during a mega campaign. BU SI N E S S AN AL Y ST - P ER FO R M AN C E MA N AG EM E NT – entomo Malaysia / Kuala Lumpur Jan 2020 – Jun 2021 Reason for leaving: Received better opportunity and compensation. Highlight Projects: o o ➢ CebuanaPRO and iSP (Insurance Sales Portal); Assisted PM in delivering end-to-end IT projects for a Philippines-based client focused on insurance performance management and business intelligence modules. MySejahtera; managed the Health Assessment Module and lead the L1 & L2 support team members; also established the HA category process workflow for the project. Software Development Projects that focused on Performance Management and Business Intelligence Dashboard • • • • • • • • • Defined client problems, prioritized issues based on business objectives, and provided creative solutions using existing product modules. Analyzed business requirements, drove the gathering process, and designed client dashboards using BI tools. Collaborated closely with client teams, addressing key challenges, and ensuring project delivery alignment. Performed advanced data analysis, delivering actionable insights to guide business decisions. Gathered, validated, and documented business requirements for both functional and non-functional aspects. Utilized UML activity diagrams to visually model and streamline complex business processes and system workflows, enhancing efficiency and clarity in software development projects. Designed UAT test cases, considering all possible scenarios and client feature usage. Chaired and monitored UAT testing, reporting test execution summaries and addressing errors. Prepared training materials and conducted "train the trainer" (TTT) sessions for end-user training. DAT A P RO C E S S ING S P EC IA LI ST – Nielsen / Subang Jaya Feb 2018 – Dec 2019 Reason for leaving: Received a better opportunity. Skillfully managed FMCG (both offline and e-commerce) data for the South Korea market. Acted as the first person (Input team) to receive and analyze the data before handing it over to the Output team for client database setup. • • • • • • Served as the contact for commercial queries, leading the resolution in a client-focused and timely manner. Identified, investigated, and coordinated the resolution of data, process, or product-related queries. Planned and executed a complex daily personal workload, supporting departmental and company schedules. Analyzed and identified gaps and areas for improvement in coding, data input validation, and client instructions environment (CIP). Provided accurate and timely feedback to respective country teams, driving SOP and the use of best-demonstrated practices. Worked across relevant Operations/Enablement teams to ensure delivery to client expectations and satisfaction. CERTIFICATION PR O F E S SIO NA L SC R UM MA ST E R ( P S M 1) EDUCATION AS E AN D AT A AN AL Y TIC S E XC HA NG E ( AD A X) Kuala Lumpur, Wilayah Persekutuan Graduated in Nov 2017 • UN IV E R SI TI T EK NO L O G I M AR A ( UIT M) Kota Bharu, Kelantan Graduated in July 2017 • Bachelor of Science (Hons) Statistics • (Power BI, Tableau, Domo, AliCloud FBI Dashboard) SPSS Data Star Program (Data Analyst track) SKILLS Soft Skills • • • • Oral and written communications Positive teamwork & collaborations Attention to detail Adaptability Software Skills • • • MS Office (Word, Excel, Outlook, PowerPoint) SQL BI Tools • Project Management Skills • • • • Business requirement analysis Client management Negotiation Effective communication Languages Bilingual in Bahasa and English REFERENCES Gracious George Choy Kin Foong Ahmad Zafran bin Nasri Data Analytics & Reporting Manager -- Project Manager -- Process Engineering --