Fakhrul Anwar Ab Latib

As a dynamic and passionate marketer with over 14 years of experience, I have dedicated my career to crafting impactful sales and trade activation strategies, always keeping the consumer at the heart of every initiative. At 38 years old, I bring a wealth of knowledge in navigating the diverse market dynamics, cultures, and consumer behaviors in both Malaysia and Indonesia, gained through my extensive work in multinational environments.

Throughout my career, I have successfully managed a range of high-profile, direct-to-consumer projects, driving brand engagement and revenue growth. My leadership style is rooted in fostering collaboration and agility, ensuring that my teams are empowered to adapt and excel in fast-paced, ever-changing markets.

I am now seeking to leverage my expertise in sales and trade activation to contribute to an organization's growth and profitability. With a strong belief in the power of agile processes and cross-functional collaboration, I am committed to driving results that align with the strategic goals of the business.