Fahhad Mustafa

Fahhad Mustafa Islamabad, Islāmābād, Pakistan - - linkedin.com/in/fahhad-mustafa Summary Hello, I am an entrepreneur with a strong background in digital marketing. I have 6+ years of experience in devising and executing innovative marketing strategies and my skills include the following, B2B Marketing B2C Marketing Social Media Marketing Facebook advertising Ecommerce Ads Instagram Advertising Google Ads PPC campaigns management Medium and Short form Copy writing Photography and videography I have the experience of strategizing, implementing, and managing the marketing of 20+ brands at a time all the while leading a team of 10 people. Here are some of my career highlights, Launched an advertising campaign for a rehabilitation clinic which led to 840 calls generated to the clinic in a two weeks time. Consistently maintaining a Google Ads conversion rate of 21.57% and Cost per conversion of $20.6 for a pest control client. This is exceptional as compared to the industry standard conversion rate of 13.4% and cost per conversion of 70-90$ Generated 800 high-quality leads for a real estate project within 10 days utilizing a minimal budget. Launched an app install campaign for a food delivery app that lead to 1000 installs in 10 days. Successfully established a photography business that gained 54.7k followers on Instagram in 4 years. It is now thriving and providing services all over Pakistan and in Dubai. Experience PPM Brand Champion Zones, LLC Jun 2021 - Present (1 year 4 months +) As a brand champion I work closely with partners such as Lenovo and Oracle to : 1. Develop and maintain levels of expertise in products, programs and policies. Fahhad Mustafa - page 1 2. Support and enable the Sales organization and customers and proactively drive top-line revenue to achieve sales goals, through sales enablement and collaborating with Zones Inside and Field Sales teams. 3. Keep a track of all the open orders, closed orders and opportunities in pipeline and drive quarterly and yearly revenue. 4. Read revenue reports on Power BI and asses areas of improvement. 5. Use CRM, Microsoft Dynamics and Power BI to keep track of inventory, manage product SKUs, update/override pricing, track and report open and closed opportunities and align partner representatives with sales leadership. Chief Executive Officer The Photoneers Jun 2016 - Present (6 years 4 months +) 1. Establised the organizational structure of the the company by setting up different departments within the company and defining the roles and responsibilities of each department head. 2. Set up appropriate channels for effective internal communication. 3. Hired, trained and lead employees according to the company standards and monitored their performance on a monthly basis. 4. Managed inventory of the office and procured necessary equipment to ensure continued growth of the business. 5. Developed an effective feedback system to monitor company's performance and uphold the work quality. 6. Organized and executed innovative marketing strategies which led to a staggering 40% increase in the business outreach over a span of 1 year. 7. Identified the target audience and provided services leading to multiple retainers signed within a short span of time. 8. Handled digital marketing including website setup, SEM and social media marketing 9. Established a profitable market outside Pakistan. Digital Marketing Executive HA Technologies (Private) Limited Oct 2020 - May 2021 (8 months) My responsibilities at HA technologies included, 1. Manage a team of 10 people to get work done efficiently on a daily basis. 2. Meet and interact with clients to identify their needs and address their requests to market the projects in an optimal way. 3. Develop and implement strategies to market and advertise 16 prominent real estate projects and other projects on Facebook, Instagram and Linkedin. 4. Develop a content strategy and oversee all aspects of the digital marketing department including social media marketing, Advertising and PPC, of 20 brands. 5. Strategized and implemented community management and facebook growth hacking of ecommerce brands. 6. Develop and monitor campaign budgets. 7. Generate high quality leads for all projects. 8. Prepare accurate reports on the marketing campaign’s overall performance. 9. Identify the latest trends and technologies affecting our industry. 10. Evaluate important metrics that affect our website traffic, product performance, and target audience. Fahhad Mustafa - page 2 11. Develop client proposals and conduct social media audits of potentially clients to attract new projects. 12. Work with the team to brainstorm new and innovative growth strategies. 13. Developed marketing campaign and wrote compelling ad copies to ensure that the message is conveyed effectively. 14. Oversee and manage all contests, giveaways, and other digital projects. Digital Marketing Specialist Spartacus Management Group Jan 2020 - Nov 2020 (11 months) Spartacus management group is a management consulting firm located in San Francisco. Currently, it is managing the digital marketing of 7 USA based healthcare brands. My efforts so far have resulted in getting the brand’s name in front of 3M eyeballs all the while spending only 31% of the total budget. As a Digital marketing specialist, my responsibilities include 1. Building high converting landing pages and managing the influencer marketing campaign for the company. 2. Monitoring the performance of social media campaigns and optimizing them 3. Executing proven link building SEO strategies 4. Keyword research 5. Promotion of power pages using highly effective methods 6. Competitor analysis 7. Devising effective strategies for social media campaigns to generate maximum sales 8. Grew community of the healthcare brands on Facebook and Instagram to build brand awareness 9. Managed pinterest marketing to drive traffic to websites 10. Ran facebook campaigns to ensure drastic sales of ecommerce platforms. 11. Drove traffic to websites using infographic marketing Trainee Engineer Manan shahid forgings Sep 2018 - Sep 2019 (1 year 1 month) ▪ Completing all tasks set by the Supervisor and assisting wherever possible. ▪ Overseeing forging of products and ensuring company standards are met. ▪ Observing existing strategies and techniques and offering suggestions for improvement. ▪ Conducting research and collating data. ▪ Traveling to different sites and gaining practical experience in new work zones. ▪ Working closely with staff to foster professional values and build good relationships. ▪ Observing health and safety guidelines at all times. ▪ Attending meetings and workshops. ▪ Submitting to all forms of evaluation during the traineeship. ▪ Compiling reports and delivering presentations to staff members and other stakeholders Intern Jul 2017 - Aug 2017 (2 months) Developed metric reports and dashboards including crafting goals and objectives driving the success. Fahhad Mustafa - page 3 Supervisied tower errection works at Base Transceiver Sites resulting in maximum efficiency of the process. Education Bahria University Master of Business Administration - MBA, Marketing Feb 2021 - Feb 2023 National University of Sciences and Technology (NUST) Bachelor of Science - BS, Mechanical Engineering 2014 - 2018 fauji foundation model school Matriculation, Computer Science 2010 - 2012 Licenses & Certifications Microsoft Office Specialist Word 2013 - Microsoft Microsoft Office Specialist Excel 2013 - Microsoft Microsoft Office Specialist PowerPoint 2013 - Microsoft Digital marketin specialist - Udemy Google Certified Digital Marketing Specialist - Google 8Z4 A2V MGZ Google Ads certified - Google Issued May 2020 - Expires May- Google Analytics for Beginners - Google Issued May 2020 - Expires May 2023 Advanced google analytics certification - Google Issued May 2020 - Expires May 2023 Online marketing foundations - NASBA Fahhad Mustafa - page 4 AYYXJuzCJzCzqYosnWP5aFTQ36KP SEO foundations - LinkedIn AS2EWasxWs4dmIxRR_QFo__FcvB4 Social Media Marketing: Managing Online Communities - LinkedIn Advertising on Facebook AbkoSWPUxxA1q320zCu4MBQxA0-8 Advertising on Instagram - LinkedIn ATtrlvByJQKUSMnW7yZxX1fVCwq0 Social Media Marketing: Managing Online Communities - LinkedIn AQHZZJms0g7yVjMXb0iKpwZHD-QQ Oracle Solaris 11 Sales Specialist - Oracle ITOM Partner Certified Sales Professional (MFCSP) - Micro Focus Skills Digital Marketing • Sales • Management • SEM • Marketing • Graphic Design • Content Marketing • photography • Social Media Marketing • Social Media Optimization (SMO) Fahhad Mustafa - page 5