Fahad Zahid

FAHADZAHID 633 Nizam Block Allama Iqbal Town Lahore Pakistan Ph:-, - email:- A self-driven, self-motivated professional with proven ability to create compelling marketing materials. Plan & implement internet marketing campaigns to help businesses succeed in fast paced internet technology environment. Over the past 7 years, I have worked with some reputed brands, and lead the campaigns for Online Marketing, SEO, Social Media, Online Reputation Management and Branding. I aspire to work in challenging environment, in organizations with entrepreneurial culture that encourage new ideas and provide opportunities for growth. Education: BSCS (Computer Science) 2003 – 2008 The University Of Lahore DAE 1998 – 2002 Diploma In Associate Engineering (DAE) From Pak Poly Technic Institute Matric(Computer) 1998 Divisional Public School ADDITIONAL QUALIFACTION: BA Bachelor in Arts From University of Punjab 2006 Working Experience: Sep 2007 to JULY 2008 working experience as SEO Expert. At : Paragon Studio July 2008 to Till Sep 2009 working as SEO Analyst. At : SamVision OCT 2009 to Jun 2010 Working As a SEO Team Lead At : Five Rivers Technologies July 2010 – Feb 2012 Working As Senior SEO/SEM Expert Team Lead At : MarkcoTech Mar 2012 -- September 2013 Working as Senior SEO/SEM/PPC Analyst NetLawman September 2013 – May 2014 Working as SEO/SEM/PPC Manager at InfoByte Solutions June 2014 – Present Working as Digital Marketing Manger at Aesthetics International Technical Skills: Google Adwords, Bing Adcenter, PPC Campaign Management, Campaign Optimization, PPC Campaign Performance assessment, PPC Ad Copy Writing & Split Testing, PPC Budget & Bid Management, Google Analytics, Tracking & Monitoring, Custom Tagging, Monitoring Sales Through Analytics, Landing Page Optimization, A/B/Multivariate Testing, Monitor PPC Campaigns’ Through Analytics, Website Auditing, Email/News Letter Marketing, Affiliate Marketing. W3C Validation. Software Branding, Online Reputations Management, Online Lead Generation, Social Media Optimization, Google Webmaster Tools. Major Work OF SEM PPC Campaign Management Highly driven and goal-oriented online marketing professional with an extensive experience in writing compelling ad campaigns for PayPerClick (PPC) advertising, online advertising & landing page optimization. Offers a 5-year track record demonstrating creative writing expertise, design capability and marketing know-how on various across-the-board media advertising and marketing efforts. PPC Technical Specialties Advertising with Various Ad Servers. PPC campaign management, optimization & expansion. PPC campaign performance assessment. PPC ad copy writing & split testing. PPC keyword creation, implementation & expansion. PPC Budget and bid management. Landing page analysis. On-Page Optimization: Meta Tagging, Content optimization, Code Optimization. Keyword Research: Experience with tools like Word Tracker, Keyword Spy, Google Adwords Keyword Tool, Google Trends, Google Global Market Finder, Bing Keywords Tool etc. Search Engine Optimization Perform Meta Tags Optimization, Google Tools Installations, website content optimization including videos, images and text, interlinking optimization, sitemap generation & submission, conical issues resolving, website structured optimization, URL structured optimization, URL redirects. Google Analytics Having great command over Google analytics in order to track daily traffic, leads and sales, can perform Google analytics tracking code installation, perform targeted oriented goal setting, visitor flow chart analysis, visitors stats analysis for exploring ways to get traffic from different sources, custom report generation in order to track keywords, landing pages & daily sales, custom tagging, Analyzing web pages that produces min and max CTR, perform competitive analysis of mobile visitors, monitor PPC campaigns stats through analytics, track social media campaigns effectiveness through analytics. Great command over getclicky and statcounter. SEO Auditing Can make comprehensive SEO Audit Reports aimed to be identified the issues which isolates search engine performance directly, Fully capable to determine Technical loop wholes which directly effects the website performance. Generally These Reports includes Meta Optimization, URL Optimization, Content Targeting, URL Customization, Site Structure Optimization, URL Redirects Issues, Canonical Tagging Issues, Page Loading Speed Testing, Internal Linking Monitoring. A/B/Multivariate Testing A/B Testing is an experiment in which we made two pages in order to determine which page generates more traffic and leads, Perform Spilt/A/B/Multivariate Testing for an website, Made comprehensive report on A/B Testing which covers all aspects of multivariate testing including conversion rate optimization & Landing Page Optimization. Landing Page Optimization Landing Page Optimization is the Process in which we improve the efficiency of landing pages in order to generate leads into sales. Landing Page is Equally important in PPC campaigns as well as Organic. Fully Capable to optimized landing page respective to Niche, Set Page according to website custom structure, Monitor Designs and Content based issues in order to increase CTR. Reducing Bounce Rate. Keywords Analysis and Research Fully Capable to perform Descriptive keywords research by using Google Adwords Keywords Tools, Successfully Updates Meta Keywords of Various websites belong to various Niches, accordingly Global Search Volume, Local Search Volume, Broad Match, Exact Match, Geographical Location s etc. Content Optimization Successfully write, unique, fresh content for various websites, blogs & niche based articles, having complete command on writing comprehensive content which covers all aspect regarding specific Niche, also able to write content be keeping SEO prospective in mind. Blogging Have made & run several free and self hosted blogs, complete command on Wordpress.com blogs and wordpress.org self hosted blogs CMS(Content Management Systems). Fully able to customize WP blog according to requirements. Capable to perform Video blogging as well by embedding YouTube videos in Self Hosted Blogs, Also made some customize channels for Video Blogging on Youtube.com, vimeo.com, myspace.com etc. Link Building Successfully Runs various Link Building campaigns by managing several teams of Seo Experts Simultaneously, Ability to make Theme based inbound links, Single Way Links, Reciprocal Links, Paid Links, Contextual Links through Blogs, Made Link Wheels of Several Web 2.O Properties. Google Algorithmic Updates Deep eyes on Google Algorithmic Updates & Latest happenings in Search Marketing and Digital Advertising World. Perform Detailed & Descriptive Analysis on Google Panda Algorithmic Updates. Recover a Site which hits badly Due to panda update, Google Panda Update Deals with On Page Factors. While Google Penguin Update which introduce this year deals with off page factors including black hat techniques, automated and spam links. Email Marketing Launched Some Email Marketing campaigns effectively and efficiently, Setup email marketing campaigns through mailchimp and icontact. Deeply Monitor Effectiveness of these campaign by monitoring CTR, Conversion Rate, Bounce Rate etc, also having idea regarding performing split testing of email marketing campaigns. Affiliate Marketing Perform Search Engine Optimization of Several Affiliate Marketing based website successfully, Optimized several merchant based pages organically in order to generate more leads. Made Account on top affiliate networks like CJ, LinkShare, ShareaSale & Google Affiliate Networks. Also run Affiliate Marketing Campaigns as a Merchant in order to promote your brand and getting more n more leads to sales. Social Media Optimization Social Media made a revolution in internet marketing; it is one of the most significant way to promote your site/brands effectively on different social media platforms. Runs and Monitor Social Media Campaigns on Facebook, Twitter, Friendfeed, Google Plus and other Social Media Sites as well. Team Monitoring Having more than five years of experience by performing search engine optimization, search marketing and social media optimization. Successfully Lead and Monitor several teams of SEO Experts & Content writers in order to write unique & effective content for optimizing several high density keywords. Tools Google Adwords, Microsoft Adcenter, Google Analytics, Google Webmaster Tools, Google Website Optimizer, Google Adwords Editor, Pingler, SEM Rush Tools, Word Tracker, Back Link Analyzer, Domain Age Checker, Keyword Density Checker, Keyword Difficulty Tool, Keyword Suggestion Tool, Link Popularity Checker, Site Link Analyzer, Outbound Link Finder, Site Analysis, Site Speed Checker, SEO Analysis, Robot.txt Syntax Checker, Ahrefs, Market Samurai, Internet Marketing Ninjas Tools. Web Portal (Final Year Project) My Final year project was web portal. The major objective of this website was providing online buy n sell products, client to client direct communication for buy or sell the product, Other than that we also sell our on product online through web site, and also providing complete detail of Lahore city. It is a research based project. We are including all the information about Lahore.( Tools SQL server 2000 , ASP.NET(C#), Ajax ,Flash ) PERSONAL DATA: Father’s Name: Zahid Hussain Quershi Data of Birth 04/01/1982 Age: 32 Religion Muslim Nationality Pakistani NIC- REFERENCES All Sort of Websites and Work References will be Available on request.