Fahad Iqbal

FAHAD IQBAL MARKETING & COMMUNICATION SPECIALIST ABOUT ME Highly organized marketing and communication specialist with up to 7 years of experience in digital and print media, design, content development, customer communication and success management. A professional who is motivated by fast paced - growing organizations and has a proven record of flexibility, adaptability, team work and planning while delivering success. A-16, Alis Appartment , Parsi Colony, Karachi.- EDUCATION Bachelors in Commerce University of Karachi SKILLS Time Management Time & Resource Management Planning & Analysis Creative Thinking Communication with Impact Research Strategy Short Term KPIs Long Term Goals SEO Strategy SEO Audit SEO Analysis Paid Ads Google Analytics Google Search Console Internal Marketing CERTIFICATES Business Communication Berlitz (pvt) Ltd. Snapchat Advertising Diploma in Digital Marketing and SEO Institute of Business Administration WORK EXPERIENCES Crystal Facilities Management Services (UK) Manager Marketing Aug 2022 - Present Create marketing initiatives to achieve particular marketing goals across channels and market segments in support of our overarching strategy. Market using a variety of channels and segment databases that handle massive amounts of data. combining campaigns, measuring conversion data, and sharing them Directing the SEO team for the website and metrics for social media lead generation SEO Strategy for Company's Website and making long term goals Essentials Snap Inc. Google Analytics Google Analytics Academy Ask an Occupational Therapist Marketing Consultant June 2022 - Present Brand Management of the institute Fundamentals of Digital Media Collaboration and Media buying for the institute Marketing Google Digital Garage Marketing Strategy and Planning TikTok SMB Pro TikTok PERSONALITY TYPE Assertive Protagonist ENFJ-A To look after the reputation and doing international collaboration with institutes and professional all over the world SEO strategy with the development team including keyword planning and ideas. Content Optimization and leading the team for new content generation ideas with injected keywords in every content on the website. FAHAD IQBAL MARKETING & COMMUNICATION SPECIALIST WORK EXPERIENCES The Cook Book Co-Founder & Marketing Head May 2017-Present Led the launch of first ever web-based reality cooking show “The Kitchen Star” with integrated marketing including brands like Jazaa Foods by Junaid Jamshed, Olpers Dairy Cream, National Foods and House of Italia Olive oil and Products. The show generated over 46 Million nationwide impressions through 4 seasons across all mediums including Print, Facebook, Instagram, Website and Youtube. Led the campaign to interview more than 10 international chefs while becoming first ever food platform of Pakistan to interview chefs globally. Successfully developed and implemented various social, digital, print and video marketing strategies to achieve objectives and meet goals. Worked with managers and Digital team staff to identify areas of potential growth and to develop communication and marketing programs for targeted markets and audience. Developed and managed websites, pages, content, and materials to ensure The Cook Book brand is effectively promoted to the defined target audiences. Initiated special campaigns including, but not limited to direct email and mail campaigns. Developed and managed advertising and all promotional materials while working with The Cook Book to ensure appropriate brand standards are followed. Developed proposals throughout the year for areas of improvement and new initiatives. Developed and managed a cost to return on investment (ROI) for all promotion activities to support appropriate resource utilization, campaign proposals, and annual budget preparation. Providing and executing plans to introduce a newly launched magazine and website to the relevant audiences. Analyzed and researched organic search engine optimization campaigns, including competitive analysis and weekly reports using Google Analytics. Rocksol Project Head Jan 2021 - July 2022 Making Strategy for Growth hacking on Facebook , Instagram, Tiktok, Snackvideo, Youtube & Twitter. SEO strategy with the development team including keyword planning and ideas. Content Optimization and leading the team for new content generation ideas with injected keywords in every content on the website. Website Development of www.spicejin.com.pk Make Weekly calendar with the creative team to follow for static and video posts. Delivering success by making continuous efforts for the growth of the Project. Planning and buying of advertising and PR materials. Generating business for digital platform by creating marketing deliverable. Making internal and external communication, including website, social media and PR. Interact with clients/customers through written and verbal communication for different companies and their marketing campaigns. Reviewing and leading creative advertising opportunities according to market segments and affinity to incorporate inputs from marketing research and customer sprints. Managing relationship with key clients through regular touch points identifying up sell and cross-sell opportunities while seeking customer satisfaction feedback. Reviewing and responding to customer queries, resolving customer's complaints and escalating them to relevant personnel (if needed) while adhering to turnaround timelines. FAHAD IQBAL MARKETING & COMMUNICATION SPECIALIST WORK EXPERIENCES Alliancez PTE Ltd Business Manager Jan 2021 - July 2022 To look After PR Articles for International Media Publication across the globe. Nurture relationships with clients and media agencies to provide one window solution for PR articles , Social media Posts and Paid articles. Portfolio of Publishers from USA , UK , CA , UAE and EU MasterChef Pakistan Marketing Manager July 2016 - May 2017 Responsible for launching, development and execution of integrated marketing communications plans. Business strategy of a new magazine and website. Providing and executing plans to introduce a newly launched magazine and website to the relevant audiences. Led creative designs and creative ideas for content or generating business for digital and print assets, as well as internal and external communications, including website, social media and PR. SBT Japan International Business Executive April 2015 - April 2016 United Bank Limited Email Analyst May 2014 - May 2015 EFU Life Insurance Officer July 2012 - Aug 2013 CAREER RESPOSIBILITY SPECTRUMS Research and Planning for potential keywords for organic and paid SEO. Strategy and Planning for campaigns / promotions to increase customer engagement through creative content. Designing business model and launching of a Business, website and social media for food lovers in Pakistan. Planning and buying of all advertising and PR materials. Generating business for digital and print assets by creating marketing deliverables. Managing Internal and external communications, including website, social media and PR. Interact with clients/customers through written and verbal communication for different companies. Reviewing and leading creative design sessions to incorporate inputs from marketing research and customer sprints. Managing relationships with key clients through regular touch points identifying upsell and crosssell opportunities while seeking customer satisfaction feedback. Reviewing and responding to customer queries, resolving customer’s complaints and escalating those to relevant personnel (if needed) while adhering to turnaround timelines.