Fabio Rossi

Fabio Rossi- - - Vico I Purgatorio, 75 – Putignano – Italy CAREER PROFILE Results-driven communications professional ​and ​digital marketer ​with ​7 years’ experience ​in both the​ profit ​and the​ not-for-profit sectors. During my ​international career​ I developed ​a varied set of skills ​in ​online ​and​ offline communications​,​ copywriting​,​ direct marketing​,​ digital marketing​,​ multilingual SEO/SEM​,​ graphic design​,​ web design​,​ relationship building ​and​ fundraising​. I am now looking for the next challenge, as I would like to grow professionally and personally whilst working for a company where my skills could contribute in a meaningful way. KEY SKILLS ● ● ● ● ● ● ● ● ● ● ● ● ● ● Communications strategies development and implementation. Project management. Copywriting (English/Italian/French). Direct marketing. Digital marketing. Graphic design. Customer relationship management. Brand management. Volunteers and interns management. Budget development and management. Master’s degree level education. Creative and innovative. Natural leader. Multilingual SEO/SEM. ● ● ● ● ● ● ● ● ● PPC. HTML/CSS. E-mail and direct mail marketing campaigns. MailChimp. Social media marketing. Fluent Italian and French. Adobe InDesign, Adobe Photoshop and Lightroom. CRM (Advantage Fundraiser and SugarCRM). Website management (Wordpress, Blogger and Prestashop). WORK EXPERIENCE December 2016 - Present Tutor - ​APS Formare​ - Putignano - Italy Main Tutor in the Marketing and Communications course (175 hours). Key topics: ● ● ● ● ● ● ● ● ● ● Market analysis and SWOT analysis. Introduction to Social Science Research (quantitative e qualitative). Competitors analysis. Introduction to Project Management: SMART goals, deliverables and timeframe. The Project Management Plan: stakeholder register, work breakdown structure, project timeline, budgeting, risk management. The Marketing and its position within the company structure. The Marketing Plan: goals, KPIs, internal and external audit, strategies, marketing mix, budgeting. Introduction to Communications Theories. The Communications Strategy: mission statement, key messages, branding, channels, stakeholder, tone of voice, activities planning and implementation. The Web Marketing (including SEO/SEM, social media, Wordpress, e-newsletter). Practice lessons​: ● ● ● ● ● ● ● Writing a Market Analysis document. Writing a Project Management Plan. Writing a Marketing Plan. Developing an Online Communications Strategy. Wordpress admin and SEO plugins. Advertising on the web, case studies analysis. Databases and E-Newsletters. May 2016 – July 2016 SEO & Web Marketing Specialist – ​Ecocart plc​ – Bari – Italy Key responsibilities: ​ ● Optimised the corporate and the e-commerce websites implementing ​multilingual SEO​ (English, Italian and French). ● Produced reports using ​Google Analytics data​ to improve navigation, UX and efficacy of PPC campaigns' landing pages. ● Developed and implemented new ​Google Adwords campaigns​ for the ​Italian market​ and the ​French-speaking countries in Europe and North Africa​. ● Wrote ​multilingual copy​ for the French and the English versions of the corporate website. ● Created and maintained company web pages using ​Wordpress​ editor, ​HTML​ and ​CSS​. Added ​interactive jQuery/WP plugin elements ​to product pages to improve UX. ● Developed a ​new e-newsletter layout, using Adobe Photoshop​ to create the header and other graphic elements, as well as ​HTML​ and ​CSS​ for the structure and the style of the e-mail template. ● Delivered key multilingual ​data-driven digital marketing campaigns, using SugarCRM Database​. Key achievement: ​ I managed to double quotation requests through the corporate website within two months, whilst cutting PPC costs down by 20%. September 2014 – Present Communications Associate – ‘​Nuova Specie’ Foundation​ – Troia – Italy Key responsibilities: ● Co-developed and co-managed external and internal ​communications strategies ​and ​activities​. ● Co-established ​and ​maintained internal communications procedures​ to strengthen cohesion within a network of regional charities linked to the Fondazione Nuova Specie Onlus. ● Drafted and co-managed e-mail communications​ designed to promote events, image and values. ● Co-developed a​ new e-newsletter template using Mailchimp​. ● Completely ​updated ​and​ redesigned the charity blog​, using a Blogger template, as well as HTML ● ● ● ● and CSS. Co-organised a national event​ on innovative approaches to mental health issues. Reviewed the Italian to English translation​ of a key publication. Attended advanced relationship building courses. Co-led self-help groups. Key achievement: CTR for e-mail campaigns gone up by 50%. July 2013 – August 2014 Marketing and Communications Manager – ​The Honeypot Children’s Charity​ – London – UK Key responsibilities: ● Managed the charity's ​Digital Fundraising, Communications ​and ​Individual Giving programmes​. ● Produced ​the ​bi-annual newsletter, monthly e-newsletters and fundraising appeals​ to achieve financial and non-financial targets. I used ​Adobe InDesign, Photoshop, Mailchimp, HTML/CSS​. ● Managed all aspects of campaigns across multiple channels - setting strategies, objectives, ​writing all copy​ and liaising with agencies. ● Analysed results of campaigns and produced reports for senior management team. ● Worked with Database Officer to ensure accurate records are maintained in ​CRM (Advantage Fundraiser)​ and ​data is segmented ​and ​targeted effectively​. ● Managed the ​website (Wordpress)​, ​social media (Facebook, Twitter, ● ● ● ● Youtube ​and ​Pinterest)​, ​Google Analytics​ and ​Google Adwords accounts​. Regularly ​reviewed digital content ​and analysed traffic ​to optimise online journey​ for supporters. Reviewed and ​developed ​the ​communications​ and engagement ​strategy​. Worked across teams to source content and produce regular news, articles, case studies etc. Promoted events, appeals and campaigns through PR and marketing channels​, working closely with the fundraising team. ● Developed Individual Giving programme ​to recruit new donors and regular givers and implemented retention strategy to develop relationships over time. Key achievement: I renovated the charity magazine and the first fundraising appeal associated to the new design generated +170% more income than the same kind of appeal in the previous financial year. November 2009 – April 2013 Communications Associate/Events Assistant – ​Arts Charity WIP​ – Putignano – Italy Key responsibilities: ● ● ● ● ● ● ● ● Liaised with the artists participating in the events. Liaised with ad agencies, printers, the press, collectors and potential buyers. Assisted in developing the graphic layout of exhibition installations. Proofread arts catalogues, conferring with authors regarding copy changes. Produced and sent invitations, press releases and PR materials. Photographed vintage clothing, sculptures and paintings for official catalogues. Selected and prepared photographs and illustrations. Greeted and guided visitors in art exhibitions. Key achievement: One of the projects (exhibition) I worked on was in cooperation with the Italian Ministry of Cultural Heritage and Activities and Tourism. My name is on the official exhibition catalogue, in different credit sections. PROFESSIONAL TRAINING June 2016 – July 2016 Goldsmiths, University of London Through Coursera Responsive Website Basics: Code with HTML, CSS and Javascript July 2014 The Centre for Strategy and Communications ​–​ ​London – UK Handling The Press and Media May 2014 The Centre for Strategy and Communications ​–​ ​London – UK Copywriting July 2009 – August 2009 Spegea School of Management ​– Bari – Italy Digital Photography and Photoshop to Communicate the Cultural Heritage EDUCATION September 2009 – June 2011 Free University of Brussels ​– Brussels – Belgium Master’s degree in Development Studies – International Cooperation Grade: Distinction September 2007 – February 2008 University La Sorbonne Nouvelle ​– Paris – France Erasmus Exchange Programme: Communications and French October 2005 – February 2009 University for Foreigners of Perugia ​– Perugia – Italy Bachelor’s degree in International Communications Grade: 110/110 – equivalent first OTHER EXPERIENCES February 2012 – June 2012 The Wilderness Foundation UK ​– Chelmsford – UK Environmental Educator ​– during allotment sessions with kids from MenCap and in other projects using wilderness for therapeutic purposes. September 2011 – December 2011 Água Doce Serviços Populares ​– Magé, Rio de Janeiro – Brazil Environmental Educator ​– in the slums of the metropolitan area of Rio de Janeiro with kids from abuse, drug or neglect backgrounds. PERSONAL INTERESTS Passionate bass guitar player, I also enjoy taking pictures (street photography) and reading about international politics.