Excel Adesina

As a social media manager, I play a crucial role in shaping how a brand or organization connects with its audience online. My work revolves around creativity, communication, strategy, and analytics. Every day, I manage content calendars, create engaging posts, respond to comments and messages, and analyze performance metrics to see what’s working and what needs improvement.

One of the most exciting aspects of my job is crafting content that not only grabs attention but also builds relationships with followers. I tailor content for different platforms like Instagram, Facebook, X (formerly Twitter), LinkedIn, and TikTok, making sure the tone, visuals, and messages fit each platform’s style and audience.