EVI YUANTI LIDIA TOMAN
Perumahan Mahkota Simprug Blok A5/5
Jln. Dr. Ciptomangunkusumo
Ciledung, Tangerang, Banten 15154
Ph- /--https://www.linkedin.com/in/eyltoman/
CAREER PROFILE
Experienced in the Marketing and Communications area through her journey in the Digital Advertising
Industry (OgilvyOne Worldwide, Lebah Biru, Funedge Indonesia) and technology company (Elasitas), now Evi
is taking the chance of doing the Corporate Communications to bring more awareness to the company's
brands and values (Arya Noble).
AREAS OF EXPERTISE
Corporate Communication Plan and Strategy
Marketing Communication Plan and Strategy
Digital Plan and Strategy
Account Management (New Business and Account Handling)
Media Planning
AWARDS
[2016] Indonesia Original Brand Award by SWA Magazine, Indonesia Top Brand Award by Tempo Magazine,
Indonesia WOW Brand Award by MarkPlus - Erha
[2013] Top 10 Most Outstanding Brand Campaign in Social Media by Mix Marketing magazine –
Belowcepek.com
[2009] Awarded as one of the Indonesia’s most recommended consumer community for FMCG category, by
Mix Marketing magazine – Sahabatnestle.com
[2008] Awarded as one of the Indonesia’s 100 most watch CRM digital program, by Mix Marketing magazine
– Sahabatnestle.com
ACHIEVEMENT
[2016] Launching of 2 business unit brands (Dermies and DermaXP) and 1 restaurant outlet (Marco)
[2014 – 2015]Top Contributor in achieving annual team target(around 1.2billion per year) by acquiring new
business and farming existing clients.
[2008] Best Client satisfactory result at the Asia Pacific Region
[2008] Increase billing by more than 20% converting small to medium size and medium to anchor clients
[2007 - 2015] Improving client’s portfolio in digital area
[2007] One of the 4 stars in the company awarded with an exclusive discussion with the President of
OgilvyOne Asia Pacific
PROFESSIONAL EXPERIENCE
Dec 2015 – Apr 2017
Design & Corporate Branding Manager
Arya Noble is a holding company with 2 business focus: Healthcare Industry (Genero, Pharmacore, DermaXP,
Erha) and New Ventures (Marco, Teatrum)
Responsibilities included:
Developing and implementing corporate brand standard including the strategic business unit (Marco,
Pharmacore (DermaXP), Genero, Dermies (Erha)).
Managing corporate communication’s budget to be effective yet meet the communication plan
target.
Executing and evaluating the company and business unit’s online and social media activities.
Working closely with the brand’s stakeholders (CEO, Marketing Manager, Product Manager)to gain
the brief and create communication plan.
Supervising internal and external team (Agencies) to implement the communication plan.
Coaching the Design & Corporate Brand team to be Excellent Value Creator according to the
corporate value.
Supervising one of the business unit (Teatrum) to handle internal brands’ strategic communication
plan and execution (Dermies, Marco, Derma XP), worth of IDR 3billion communication budget.
Aug 2013 – Nov 2015
Partner & Account Director
Funedge is A digital agency in Jakarta which serves its clients with various communication and technology
services.
Clients handled: Feminax, 3M Indonesia, Arya Noble, Marco Padang, Milna, Aanandha Candles, Golden
Ginger, Pinnacle Digital Learning, BelowCepek.com.
Responsibilities included:
Acquiring new business by developing and presenting an appealing communication strategy and plan.
Improving existing Client’s digital portfolio.
Being curious on the current digital trend to provide recommendation to existing and potential clients.
Analyzing client’s consumers behavior through social media accounts to understand the approach to be
taken
Ensuring that billing targets are achieved on the planned timeline.
Coaching the team on the daily responsibilities to ensure that all deliverables are perfectly launched to
the media
Managing client’s expectation on the deliverables as well as maintaining good relationship with the
clients to ensure projects continuity.
General supervision on the workload and timeline to ensure quality of deliverables
Jan 2011 – Jul 2013
Head of Client Service May 2012 – July 2013
A social media agency which specialized its services to brand communications through Social Media.
Clients handled: Mazda Motor Indonesia, Frozz, Feminax, Samsung, Pizza Hut Delivery (PHD), Celebrity
Fitness, BelowCepek.com
Responsibilities included:
Acquiring new business by developing and presenting an appealing communication strategy and plan.
Improving existing Client’s digital portfolio.
Analyzing client’s consumers behavior through social media accounts to understand the approach to be
taken
Ensuring that billing targets are achieved on the planned timeline.
Coaching the team on the daily responsibilities to ensure that all deliverables are perfectly launched to
the media
Managing client’s expectation on the deliverables as well as maintaining good relationship with the
clients to ensure projects continuity.
General supervision on the workload and timeline to ensure quality of deliverables
Content Specialist January 2011 – April 2012
Clients handled: Mazda2Indonesia, Chooey Choco
Responsibilities included:
Creating content for company’s blog and client’s social media accounts
Managing client’s social media account (Mazda2Indonesia Twitter account)
Developing daily report on the account activities
Helping the team creating plan to be presented to clients.
March 2006 – May 2010
Account Manager July 2006 – May 2010
OgilvyOne is a Digital Agency in Jakarta which handles various clients from FMCG, IT to Automotive.
Clients handled: IBM, Lenovo, Fanta, Nestlé (CRM), Danone (Mizone), Konimex (Feminax)
Responsibilities included:
Developing strategic communication plan based on the current trend to farm existing clients and
acquiring new business.
Analyzing client’s website and social networks accounts to develop the reports and to provide
recommendations and understanding on consumers’ behavior.
Managing client’s expectation on the deliverables to ensure project continuity.
Coaching the team on the daily responsibilities to ensure that all deliverables are perfectly launched to
the media
Developing and presenting competitive reports to inform client the current trend and competitors’
progress in the digital area.
Senior Account Executive March 2006 – July 2007
Clients handled: IBM, Lenovo, Orang Tua Group, Fanta, Levi’s Online
Responsibilities included:
Managing daily executions (liaison with client, regional, media and the creative team) to ensure that all
deliverables are perfectly launched to the media
Managing client’s expectation on the deliverables
Understanding client’s business
Ensuring that deliverables are complied to the guidelines (Intel guidelines for IBM and Lenovo
deliverables)
Managing accrual and claim reports (for IBM and Lenovo deliverables)
August 2004 – March 2006
Content & Quality Assurance Officer
A technology enabler cooperates with international game developer companies, local song composer and
telco operators to expand their market in Indonesia.
Responsibilities included:
Developing promotion plan which includes the media and content scheme
Assuring products’ quality as well as deciding product to be launched
Developing weekly sales report
Maintaining good relationship with clients
Managing contracts
Initiating new company’s services launch.
EDUCATIONAL BACKGROUND
Formal
2001 – 2004
Tarakanita Secretarial Academy (GPA 3, 48)
1999 – 2001
SMU N 31
Non Formal
1999 – 2001
LIA English Courses
Up to Advanced Level
