Evelyn Ho FCCA
Dynamic leader with extensive experience spanning finance and economics management, category
management, and customer operations. Proven expertise in optimizing financial performance, driving
category growth strategies, and enhancing customer-centric operations. Adapt at leveraging data-driven
insights to inform strategic decisions, align cross-functional teams, and deliver sustainable business
outcomes. Skilled in managing P&L, developing market-driven solutions, and fostering operational
excellence in complex environments.
EXPERIENCES
Shell Malaysia Trading Sdn Bhd
— Head of Category Management
May 2022 - June 2024 (2 years & 1 month)
Led the strategic growth of Shell Select Category Management, delivering over $200M in topline sales
while enhancing category profitability.
Key highlights:
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Redefined supplier relationships to enhance profitability and supply chain operational
efficiency, leveraging robust contracting strategies and frameworks to drive substantial
commercial growth and strengthen partnerships.
Launched innovative product solutions, including Vape and Shell Private Label Car Care,
achieving market-first positions and accelerated revenue growth, while integrating procurement
strategies and leveraging digital tools such as Ariba to optimize sourcing and supplier
management processes.
Designed and implemented customer-centric loyalty strategies through the Shell App, boosting
customer engagement and retention.
Shell Business Operations Kuala Lumpur
— Manager of Customer Operations for Mobility and Trading & Supply Malaysia,
Singapore, Hong Kong and Indonesia
January 2018 - April 2022 (4 years & 3 months)
A community leader who transformed a team of 80 to achieve business ambitions and drive
year-on-year value growth.
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Transformed customer operations into an Omni-Channel ecosystem, achieving a Customer
Satisfaction Index above 8.5 and delivering $18M in value through continuous improvement
while establishing global process ownership standards and aligning operations with scalable,
standardized practices.
Recognized at the Malaysia Technology Excellence Awards 2022 for developing a Robotic Process
Automation tool named AutoGate tracking tool, reducing station opening timelines by 3 months
in Malaysia and 1 month in Indonesia.
Led a high-performing team of 80, developing 20 new Lean Sigma Green Belt practitioners and
2 digitally skilled in Robotic Process Automation, fostering a culture of excellence and
innovation.
Shell Malaysia Trading Sdn Bhd
— Economics Manager Mobility Malaysia
July 2014 - December 2017 (3 years & 5 months)
Proven track record in delivering results and driving commercial success, supported by multiple
accreditations across Downstream businesses. A certified Lean Sigma Green Belt professional.
Key highlights:
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Awarded the 2017 Shell CFO Award for driving $1.7M in cash collections and establishing Shell's
first East Non-Fuels Retailing Network.
Accelerated the launch of Euro5 Diesel within 6 months, delivering $2.6M in incremental margin
uplift and improving operational efficiency.
Collaborated with senior leadership to align economic strategies with long-term business
transformation objectives.
EARLIER ROLES:
Finance Advisor Commercial Fuels, Shell Malaysia Trading Sdn Bhd -): Delivered strategic
finance support and received the Global Commercial Competition Award for driving business goals.
Finance Analyst, Shell Business Operations KL (2008 - 2011) : Provided financial analysis and
compliance for Bitumen and Commercial Fuels businesses.
Assistant Accountant, Malaysia Investment Development Authority (2003 - 2008): Led year-end
financial processes and audit reviews, ensuring compliance with standards.
SKILLS
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Strategic Business Planning & Financial Analysis
Operational Excellence & Profitability Management
Digital Transformation & Process Optimization
Cross-Functional Team Leadership
Continuous Improvement & Customer-Centric Innovation
CERTIFICATIONS and AWARDS
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Malaysia Technology Excellence Awards 2022 (Digital & Automation Category)
2017 Shell CFO Award
Lean Sigma Green Belt Certified 2017
Agile Leadership Certified 2020
Advanced Project Management Certified 2025
Certified Financial Planner (in-progress )
EDUCATION
Association of Chartered Certified Accountant (FCCA), UK, 2011
Oxford Brookes University UK — BSc (Hons) in Applied Accounting 2008
LANGUAGES
Fluent in English & Bahasa Melayu (written & spoken)
