Evan Promise Chukwubueze

Evan Promise C. - | - | Lagos, Nigeria https://www.linkedin.com/in/evan-promise-c/ Product Marketing | Brand Management | Marketing Communications Professional Summary Evan helps multinational brands, tech startups, and SaaS companies to grow, scale, and build multi-million dollar businesses or brand franchises. V-shaped Marketer, specializing in strategy, execution, and communications, with a strong background in branding, copywriting and digital marketing. Worked with over 75 businesses across Africa and Europe, executing campaigns, improving their marketing numbers, giving them a better brand image, engineering better brand loyalty, and properly positioning their businesses and products for growth and scale. Evan is the guy you call or hire when you need to improve and scale product adoption numbers, drive profitability, and achieve product-market or solution-market fit in record time. Skills Product Marketing Strategy (Branding, Marketing, Business & PR) Brand Management Brand, Marketing, & Corporate Communications Public Relations & Reputation Management Copywriting Digital Marketing (including Email Marketing, SEO, Media Buying, Social Media etc) Project Management Management Leadership and People Management Writing and Editing Work History Sevenz Healthcare (KompleteCare), Lagos NG Product Marketing SpecialistMay 2023 - April 2024 Successfully developed and implemented a stable and scalable B2C user acquisition strategy, resulting in a 300% increase in acquisition rate within a span of 10 months. Designed and executed a comprehensive B2B acquisition framework, leading to a remarkable 650% increase in client acquisition rate. This framework streamlined the sales process and significantly reduced the sales cycle time. Played a pivotal role in redefining the company's positioning and messaging strategy, resulting in enhanced client and partner acquisition. Established and managed a promoter community, leveraging their support to expand the brand's vendor pool and increase brand coverage. Overhauled the company's online growth marketing strategy, including email marketing, social media campaigns, and SEO efforts, resulting in improved brand visibility and engagement. Phronesis Foods, Lagos NG Head, Branding and MarketingJul 2022 - April 2023 Repositioned the company and developed a solid brand strategy (using market analysis and creative approaches) which will make it a top food services brand in Lagos before 2024. Set-up a proper marketing and branding department; oversaw the hiring of new team members, got the brand into more stores (a 40% increase), and onboarded merchandisers to improve sales volume per store. Created products and corresponding marketing campaigns to improve sales/revenue and generate steady 1000 orders per week from the 6th month. Improved the company’s branding and marketing communications across board including PR communications for stakeholders, marketing collaterals for offline channels, digital marketing efforts, and managing brand integrity. Cadlands Real Estate Ltd, Anambra NG Brand and Marketing ManagerNov 2020 - April 2022 Singlehandedly improved stakeholder and industry awareness through explosive campaigns that revolutionized the industry and led to a real estate bubble within the state. Developed a brand strategy that improved revenue by 900% and positioned the company as the top real estate brand within the state. Spearheaded the brand storytelling and marketing campaign that sold 600 units of properties totaling over $2M in revenue within 18 months. Managed 8 Employees and 220+ contract workers and led cross-functional collaborations across multiple teams to amplify real estate sales. Drove business goals by developing new business opportunities and go-to marketing strategies, Assisting with product developments and launching, product study and product testing, and representing the company in a variety of settings. Improved the company’s branding and marketing communications across board including PR communications for stakeholders, marketing collaterals for offline channels, digital marketing efforts, and managing brand integrity. ZIGAM Logistics, Anambra NG Brand Manager May 2021 - April 2022 Prepared and navigated a full-scale, in-depth brand overhaul from ideation to completion with a 100% success rate. Developed a brand strategy that surpassed launch and 1st year target by 300% and positioned the company as the number one logistics brand in Onitsha with more than 280 active partners. Drove business goals by developing new business opportunities and go-to marketing strategies, assisted with product developments and launching; and Led research/selection process of embedded analytical solutions which boosted the company’s profitability by over 150% just 5 months into my employment. Oversaw business development efforts some of which led to solid business partnerships with big players like GIGM and Kuda Bank that saw the company handling their last mile delivery in Anambra State and accounted for 30% of overall revenue. Planned and executed media actions on all company channels including offline and social media; and handled all communications with external and internal stakeholders. Translated business documents into actionable team strategy with the use of pre-designed systems, cutting turnaround time by over 20%. Drove direct creative content, campaigns concept, copywriting, and management of marketing and public relations campaigns Kopykart Creative Solutions Ltd Chief Communications Officer; Creative Team Lead Nov 2019 - Nov 2021 Prepared and navigated a full-scale, in-depth brand overhaul from ideation to completion with a 100% success rate. Served as Chief Copywriter and Content Creator, handling company corporate communications, managing social media pages, executing more than 200 client briefs, and writing more than 4 million words in copy. Oversaw all brand, business, and public relations communications between the company and both external and internal stakeholders. Planned and executed media actions on all company channels including offline and social media. Oversaw the company’s brand image and creative development and ensured the company’s digital presence was strong and functional at all times. Managed 5 full-time employees and 15 contract staff Daily Post, Southampton UK Senior Copywriter Aug 2018 - Nov 2019 Spear-headed and single-handedly created about 40% of client campaigns, improved user experience, increased email Open Rates by at least 30% extra, and improved customer satisfaction scores. Developed a high-impact editorial system using Slack and ClickUp which cut down on turnaround time significantly. Invested in building a high-impact client database for use in marketing campaigns. Wrote more than 400 copy pieces (totalling more than 2 million words) Served as Chief Editor, supervising the team, editing articles developed by others, and ensuring targets and KPIs were met. Education Bachelor of Engineering (B.Eng), Computer Engineering Nnamdi Azikiwe University, Anambra State, Nigeria - 2018 Certifications/Professional Training Certificate in Viral Marketing and How to Craft Contagious Content Certificate in Brand Management: Aligning Business, Brand, and Behaviour Certificate in The Fundamentals of Digital Marketing Certificate in Marketing Analytics: Know your customers Learning to Write Marketing Copy Notable Achievement Turned in over $2 million for Cadlands Real Estate Ltd, Nigeria Responsible for developing Anambra’s Real Estate industry. Created and launched the first premium Salon/Barbershop brand in Onitsha that was generating over N2m monthly revenue in less than 6 months of operations. Achieving remarkable success in every new industry. Professional Skills & Deliverables Business, Branding, Marketing, and PR Strategy Content Writing - Blogs, Op-Eds, Captions, Press Releases, Whitepapers Copywriting- Email, Landing Page, Website, Direct Response, Creative, Video etc. Media Buying – Facebook & Instagram Ads, Twitter Ads, Google Ads, Influencer Marketing. Business/Corporate Communications- Proposals, Business Plans, Pitch Decks, Product/Project Briefs, Emails, Correspondence, GTM Strategy, Launch Sequences, SOPs etc. Brand Communications- Campaign Briefs, Marketing Copy, etc Consultancy (Projects, Business, Branding, Marketing, PR) Public Relations - Image/Reputation Management, Press Releases, Goodwill Messages/Greetings, Campaign Reports/Briefs, Corporate communications, Event planning, campaign, and execution. Team Management - Creative and Branding Team, Digital Marketing Team, Content Marketing Team, Marketing Team Volunteer Experience Mingle for Creatives, Uyo, Nigeria - 2022 TME Live in Naija Campaign, Lagos/Abuja - 2022 Onitsha Business School, Anambra State, Nigeria - 2021/2022 Upside Africa, Spain - 2020/2021