Esther Lopez

ESTHER LOPEZ Marketing & sales operations leader with a passion for SaaS - |- ■ Inbound Marketing ■ Marketing Automation ■ Sales Enablement ■ Email Marketing ■ Product Marketing ■ SEO / SEM ■ Project Management ■ Business Operations ■ Customer Success Self-Employed Marketing & Sales Operations Manager 2014 - Present Helped startups and enterprise companies create integrated Inbound Marketing campaigns from the ground up on a full-time or project-basis. From conducting market research and building buyer personas, to managing leads, digital marketing campaigns, email workflows, and product launches, I provided hands-on support to help businesses grow. Through my expertise in SEO/SEM, I increased website traffic by 500% within 6 months and lead conversion rates from 1.2% to 6.91% within 3 months for a multi-billion dollar healthcare company, and closed sales deals and investment rounds upwards of $10M for a commercial real estate software startup. I also helped a mid-size educational software company migrate from Pardot to HubSpot for better marketing automation and lead management, and developed an NPS program for their account management team to increase customer retention. In addition, I helped coordinate their annual conference including building a sophisticated marketing automation workflow that included conditional form logic for effectively segmenting leads to collect speaker payment information, and deploy internal notifications to the customer success team when payment info was received. Finally, I collaborated with 3rd party PR and marketing agencies, hired and trained internal marketing, sales, and customer support teams with upwards of 50 people reporting to me, and developed and documented processes to scale content, marketing campaigns, sales strategies, and customer support in an agile way by using automation. KISSmetrics Senior Sales Executive 2014 - 2015 Mastered marketing analytics software to achieve sales quotas using inbound marketing & inbound sales techniques which align product features with business needs in hospitality, software, and healthcare. Collaborated with the marketing team to develop sales collateral, which helped me be the 1st salesperson to sell their newly added professional services. Worked with the marketing and operations teams on their lead scoring, lead nurturing, and automation strategies. Led the Latin America partner program, and organized company-wide product marketing training on selling their software alongside competitors. HubSpot Senior Inbound Marketing Consultant, Latin America 2013 - 2014 Inbound Marketing Consultant 2012 - 2014 Consulted over 125 businesses in 15+ industries on Inbound Marketing including SEO, blogging, social media, marketing automation, email marketing, and sales enablement. Collaborated with the Academy, Sales, Support, and Product teams on specialty projects that led to new product features, improved customer onboarding, new customer training templates & resources, Spanish-speaking support, and an IPO. Led the experiment to offer to consult in Latin America as the first Spanish-speaking consultant, leading to a decrease in churn from 2.5% to 0.68% within 4 months and MRRs upwards of $13K in Latin America - 90.7% above the average customer’s MRR. 87 Interactive Inbound Marketing Manager 2011 - 2012 Developed the SEO/SEM strategy for over 20 clients in healthcare, hospitality, finance, and education. Used effective keyword research, blog and content creation, community/affiliate programs, social media management, and other search strategies, to increase website traffic and brand awareness for these companies. Increased traffic within 6 months by 247% and boosted page rankings to the #1 spot on Google, Yahoo, and Bing for over 50 target keywords for my most successful client. NASDAQ Digital Marketing Manager 2011 - 2012 Managed day-to-day digital marketing activities for our team including posting to social media, building emails and newsletters, making website updates, managing CRM data, making recommendations for marketing and sales automation in relation to ensuring database integrity, strategizing new initiatives for client portfolios with our team, and handling account operations including releasing quarterly and yearly P&L reports on behalf of clients. Eversave.com Account Manager 2010 - 2011 Managed partner accounts and promotional deals in the retail, entertainment, travel, and hospitality industries. Oversaw the #2 top-performing territory and coordinated with sales to manage deal flows. Developed content and cross-channel marketing strategies for territories, while consulting clients on post-promotion lead nurturing, leading to a 92% client retention rate, and 85% repeat deal rate. iDL Systems, Inc. Marketing & Sales Manager 2008 - 2009 Marketing Coordinator 2007 - 2008 Collaborated with the product engineering team to build a new company website, where I led the design and copy strategy. Worked directly with the VP of Marketing to design newsletters, brochures, and other print collateral for offline marketing and events. Assisted with their rebranding, including leading the art direction of their logo. Oversaw inside sales and marketing campaigns for their individual Spanish-language and K-12 software programs. Trained new hires on the product, business operations, and marketing strategies. Burberry Assistant Store Manager, Burberry Sample Sale 2009 - 2010 Led the opening of the first-ever Burberry Sample Sale in New York at the Woodbury Common Outlets, one of the biggest tourist attractions in the U.S. Previously, the sample sale had been held in Las Vegas. As the Store Supervisor, I managed a team of 15 employees including full-time retail staff and contract security staff. My day-to-day responsibilities included: opening/closing the store, managing new and existing inventory, hiring and training staff, running reports, handling registers and cash flow, and reducing shrink. Ralph Lauren Assistant Manager, Polo Jeans 2007 - 2008 Sales Lead - Men's & Home 2006 - 2007 Sales Associate 2004 - 2006 Oversaw first the Home, and then the Women's and Men’s departments after repeat success as a sales associate, while upholding the highest level of customer service. Managed daily department operations including cash registers, reconciliation reports, inventory, product displays, and employee training. Maintained shrink below 2.4%, and regularly exceeded sales quotas over MTD and YTD. Marketing & Automation: Business/Office: eCommerce: ■ HubSpot ■ Microsoft Suite ■ Shopify ■ Marketo ■ Google Suite ■ Magento ■ Salesforce ■ Quickbooks ■ BigCommerce ■ InfusionSoft ■ PandaDoc ■ WooCommerce ■ Zapier ■ Slack ■ Oracle Commerce ■ Segment ■ Zoom ■ Salesforce Commerce ​Mail, Email, Chat & SMS: ■ Postalytics ■ ​ ​UI, Design & Video: ■ Adobe Suite MailChimp ■ ■ Iterable ■ ■ ​Project Management: ■ Asana Canva ■ Paymo ■ inVision ■ Clickup Mobyt ■ Vidyard ■ Notion Drift ■ Animoto ■ Teamwork ​Reporting/Analytics: ■ Microsoft Excel ■ ​Sales & Support: ■ Sales Navigator Google Analytics ■ ■ Google Tag Manager ■ ■ ​Website & Lead Gen: ■ WordPress Salesloft ■ HubSpot COS ■ Clearbit ■ Unbounce Google Search Console ■ Intercom ■ SurveyMonkey Databox ■ Zendesk ■ Typeform Don’t see your software listed? ​Ask me if I work with it​. (I likely do.) The Johns Hopkins University Specialization, Foundations in Global Health Specialization, Biostatistics in Public Health 2019 - Present Boston University Bachelors of Science (B.S.), Advertising & Marketing 2006 - 2010 Certifications ■ HubSpot Inbound Marketing Certification ■ HubSpot Sales Enablement Certification ■ Google Analytics Certification ■ Google Adwords Certification Honors & Awards ■ FosterClub 100 Outstanding Young Leaders ■ Congress-Bundestag Youth Exchange (CBYX) Fellow Languages English | Spanish | German | Portuguese ■ Foster Care Advocate - ​Orphan’s Foundation of America | FosterClub ■ Community Volunteer - ​St. Jude’s Children’s Hospital | Mended Hearts | Charity: Water Interested in working together? ​Let’s chat!