ESTHER JOSHUA |
Email Marketing & Digital Operations-LinkedIn
Portfolio
Professional Summary
● Email Marketing Specialist with experience designing, optimizing, and executing
high-converting email flows and campaigns for e-commerce and lifestyle brands.
● Skilled in Klaviyo, segmentation, A/B testing, and deliverability optimization to boost
subscriber engagement, retention, and campaign ROI.
● Adept at copywriting and content creation, including newsletters, product
descriptions, short blog posts, and landing page copy.
● Experienced in collaborating with designers and cross-functional teams to create
on-brand visuals and campaigns that drive growth.
Work Experience
Email Marketing Specialist | Freelance | 2022 – Present
● Built and optimized automated flows (welcome, abandoned cart, post-purchase, and
retention) using Klaviyo and Mailchimp.
● Planned and executed promotional email campaigns aligned with client marketing
calendars.
● Wrote engaging newsletters, product descriptions, and landing copy to drive
conversions.
● Designed templates and campaign visuals in Canva and Figma, ensuring brand
consistency.
● Performed segmentation, A/B testing, and deliverability optimization, improving open
rates by up to 30% and click-through rates by 25%.
● Analyzed email performance metrics to make data-driven content and design
improvements..
Lead Generation & Email Outreach Specialist | Freelance | 2022 – 2024
● Supported client acquisition efforts and early-stage email marketing campaigns.
● Built and cleaned prospect lists for email outreach, ensuring accurate segmentation.
● Set up introductory email sequences and tracked open/click rates using Google
Sheets and Mailchimp.
● Collaborated with founders to test subject lines and content positioning for better
engagement.
Sales Assistant for Mrs Zainab | Freelance | 2021 – 2024
● Generated and nurtured leads by managing customer inquiries and assisting in
selling household items and kitchen appliances, contributing to increased
conversions.
● Tracked revenue, managed finances, and maintained accurate records, showcasing
strong attention to detail and organizational skills.
● Provided customer support via chat and phone, addressing inquiries, resolving
complaints, and following up with potential buyers to enhance customer satisfaction
and drive repeat business.
Virtual Assistant and Finance Coordinator | Christ Ambassadors Student Outreach |
2023 – 2024
● Oversaw content planning, donor outreach, and early-stage automation strategies.
● Drafted and sent donor email campaigns and follow-ups, achieving improved open
and response rates.
● Managed digital files, workflows, and reports to support fundraising and operational
efficiency.
● Conducted research and built targeted email lists to improve outreach effectiveness.
Key Skills
● Content & Copywriting – Product descriptions, newsletters, blog posts, ad copy,
landing pages.
● Email Marketing – Flows, campaigns, segmentation, templates (Klaviyo, Mailchimp).
● Analytics & Optimization – Campaign performance analysis, ROI improvement,
data-driven insights.
● Content & Design – Canva, Figma, social media content planning.
● Digital Organization – Notion, Google Drive, document management.
● Communication & Follow-Up – Professional, clear, and consistent messaging.
● Adaptability & Tech-Savviness – Quick learner with ability to implement new tools
efficiently.
Education & Certifications
● BSc – Accounting | University of Abuja, Abuja
● Virtual Assistant Training | ALX Africa
● Klaviyo Product Certificate
