ESTHER PENALOSA-BEBIT
Laguna Philippines
SUMMARY
Results-driven Virtual Assistant and Operations Manager with 10+ years of remote
experience supporting entrepreneurs, executives, and teams. Skilled in executive
assistance, project coordination, operations management, and digital content
workflows. Known for discretion, reliability, and strong organizational judgment.
Streamlines processes, optimizes systems, and ensures smooth day-to-day
operations. Adaptable to new tools, proactive in problem-solving, and committed to
delivering clear, consistent, and high-quality work.
WORK
EXPERIENCE
Executive Virtual Assistant – Upwork (Freelance)
April 2015 - Present
Provide long-term administrative, operational, and digital support to multiple clients.
Manage calendars, inboxes, correspondence, travel, and documentation.
Maintain websites and digital presence across platforms.
Coordinate projects, track deadlines, and oversee workflows.
Achieved Top-Rated Plus status on Upwork.
Executive Assistant – SlapDashMom
Sep 2023 - July 2025
Created and managed email campaigns, scheduled blog posts, and assisted in
closing sponsorship deals for clients.
Designed marketing materials, managed social media accounts, and implemented
digital marketing campaigns.
Helped a travel blog client close their first sponsored deal, significantly boosting
revenue from zero.
Managed high-traffic health and lifestyle websites, delivering admin support and
monetization strategies.
Virtual Assistant – Finch and Associates LLC
July 2018 - June 2025
Managed schedules, correspondence, and administrative tasks for executive
leadership.
Assisted in marketing and operational projects to support business growth.
Worked for multiple clients for graphic design, landing pages and websites.
Executive Assistant – Exceptional Tax Services
Feb 2021 - Nov 2021
Oversaw executive calendars, handled email marketing campaigns, and managed
QuickBooks Online tasks.
Developed and maintained the company’s website, ensuring brand consistency.
Supervisor, Virtual Graphics Team – P42 Consulting
Oct 2020 - Sep 2021
Directed and quality-checked design projects, ensuring timely delivery for
multiple clients.
Oversaw and coordinated graphic design workflows across a remote virtual team.
Provided operational support including admin tasks, scheduling, and coordination.
EDUCATION
Bachelor of Science in Hotel and Restaurant Management
University of Perpetual Help - Laguna
2010 - 2014
TECHNICAL PROFICIENCIES
WordPress | Wix | Squarespace | Canva | Photoshop | Flodesk | Kit | Mailchimp |
Leadpages | ClickFunnels | Trello | ClickUp | Asana | Airtable | HootSuite | Sprout
Social | QuickBooks Online | Notion | Google Workspace
CORE COMPETENCIES
Executive Administrative Support – Calendar management, email management,
travel arrangements, document preparation, meeting coordination.
Digital Marketing & Campaigns – Email marketing (Flodesk, ConvertKit, Mailchimp),
social media content scheduling, audience engagement, analytics tracking.
Web Design & Management – WordPress, Wix, Squarespace site setup, updates,
and optimization; blog posting and formatting; basic SEO implementation.
Creative Design – Canva, Photoshop; creation of branded marketing assets, social
media graphics, and promotional materials.
Social Media Management – Content strategy, scheduling, growth planning, and
engagement using HootSuite, Sprout Social, native platform tools.
Project Coordination – Trello, ClickUp, Airtable, Asana, Notion; workflow
organization, task delegation, and deadline tracking.
Financial & Operational Tools – QuickBooks Online, invoice preparation, expense
tracking, basic bookkeeping support.
Client Relationship Management – CRM upkeep, customer service, and long-term
account nurturing.
ACHIEVEMENTS
Maintained a 5.0-star rating on Upwork and earned Top-Rated Plus status
consistently.
Helped clients launch and monetize new digital ventures (blogs, platforms) —
including closing first-ever sponsorship deals.
Managed successful marketing and content campaigns that boosted online visibility,
engagement, and lead generation for several clients.
Built long-term relationships with multiple recurring clients across industries —
demonstrating reliability, discretion, and consistent delivery.
WHY I STAND OUT
Exceptional attention to detail and strong professional judgment.
Highly proactive — anticipating needs, managing deadlines, and ensuring smooth
workflows.
Rapid adoption of new systems, software, and workflows.
Clear, consistent communication, dedicated responsiveness, and utmost discretion.
Long-term, value-driven mindset — focused on building sustainable operational
infrastructure for clients.
