Esther Akinsola

Esther Akinsola - in/esther-contentmarketingspecialist www.facebook.com/profile.php?id=-&mibextid=ZbWKwL SUMMARY Results-driven sales and marketing leader with a strong background in tourism and sales. Skilled at prospecting, outreach, giving engaging product demos,proposal creation and closing deals that benefit both the company and clients. Known for forming communities and building strong relationships that translate into profitable partnerships, a stickler for analyzing market trends and adapting business strategies to attain a competitive edge. Passionate about optimizing all parts of the customer journey EXPERIENCE Head of Sales December 2023 - Present, Grenada GuestChat • Analyzed 700+ hotel websites • Developed an outreach strategy for hotels in Africa • Booked over 40 demos with hotel managers and sales and marketing directors • Conducted competitor analysis and audience research • ​Optimized the sales process by integrating CRM software with reporting tools (Office suite and Airtable), which enhanced lead tracking and increased conversion rates by 5%. • Formulated and executed a comprehensive sales strategy that resulted in a 5% increase in revenue, leveraging data-driven insights and crossfunctional collaboration to expand market presence and customer base across multiple regions. Principal Strategist November 2023 - Present, United Kingdom Zippa Marketing • Developed end-to-end marketing strategies for business partners with over $28k in the pipeline • ​Scheduled 3 demos daily via cold calling • Built a community of 3000+ independent tarvel agents and tour operators across 70+ countries in 7 months • Closed 4 clients in 24 hours using the HARP method • Trained 4 interns and managed 3 sub-contractors • Developed DM strategies that helped the company get reviews • Onboarded 2 brands for Brand Spotlight (Travel advantage and Umni) • Coordinated client relationships across EMEA, Peru and the Caribbean Island • Cultivated strategic partnerships with key stakeholders across EMEA, Peru, and the Caribbean Island, driving a 30% increase in cross-regional collaboration and project efficiency. Chief Marketing Officer September 2024 - October 2023, Miami Travel Tech • Organized an event that garnered a total Linkedin Impression of 3,268, website impression of 2,661 and total event impression was 11,289. • The total number of attendees were 602 in all the 4 days of event across the 3 platforms and 1092 replays post-event across 10 countries; Spain, United States, United Kingdom, Portugal, Brazil, India, France, Argentina, Nigeria and Greece. • And an average viewing duration of 24.2 minutes, 122.4 hours of content watched and total email opened was (47,650) of the 88, 620 sent. • Secured Media partnerships across South Africa, Lisbon and Brazil. • ​Closed event partners and sponsors across the Carribean Island and LATAM by negotiating strategic sponsorship deals, increasing event funding by 17% and expanding brand presence in the region. EDUCATION Mastery of Management (Graduate Diploma) International Marketing • Britain • 2025 Diploma Digital and Multimedia Journalism • United Kingdom • 2024 • Distinction Bachelors of Science, Geology Olabisi Onabanjo University • Lagos, Nigeria • 2019 SKILLS • Inbound and outbound sales • ​Cold calling and scripting • ​Cold email setup • ​Lead filtering and prospecting • Proposal creation • Negotiation • Strategic thinker • Process analysis • ​Value-driven • Customer oriented • ​Excellent communication and presentation • Adaptable • Works with cross-functional team • Project management • Zoho/Airtable/ Office suite/Zapier/Make/ Google Workspace/Apollo/ Instant scraper/Datablist