Esra Elkhawas

Esra Elkhawas English Copywriter Summary Personal Info Phone +90 - E-mail- My main focus is to send a compelling message that speaks LinkedIn directly to your target audience and helping businesses https://www.linkedin.com/in/esraelk increase their brand awareness through various social media hawas/ platforms, content creation (blogs, landing pages, emails, video Skills scripts, Ad copies, product descriptions and articles), and branded visual content. Copywriting and I bring all that experience to the table to create product copy that speaks directly to the buyers and gets them to reach Research for their wallets. Many other services are offered as well such as; translation, Editing proofreading, editing So, let me help you, capture the attention of your target audience and increase brand awareness! Experience 10-2015 - English Copywriter 10-2018 Blooms Agency • Created engaging articles that were interesting, informative, and easy to read. • Utilized search engine optimization and edited content as needed. Translation Storytelling Awareness of SEO Microsoft Office Communication • Made market research to study the competitors' websites. • Wrote different types of persuasive copies including product pages, blogs, emails, based on the traffic status (cold, warm and hot) Languages Arabic • Used the user-generated content to craft more relatable content with the readers to earn their loyalty. • Introduced copies depending on the content funnel status. 11-2018 - Head of Content 04-2019 Blooms Agency • Managed the team of content writers and copywriters; set the Native English Bilingual Turkish content plan and publishing calendar. • Wrote for English-speaking target audience based in the UK, US, Australia, Canada and some countires in Europe in a native English language. • Evaluated, edited each copy written by them and made sure it was compelling to increase CTR and decrease the bounce rate. Basic Spanish Basic • Focused on showing the customers' pain and increasing the value proposition of the product and introduce it as the solution • Wrote advertising copies designed to effectively reach customers in the appropriate target markets to promote products. • Wrote persuasive product pages, video scripts, and websites to ensure customers were reached. • Shared with the Ads. team the conclusion after making a deep research. • Made deep research to know more about the customers and collect data from reviews, surveys, forums and etc. • Wrote different types of Ad copies and Video Thumbnails to apply A/B Testing on each copy. • Used tools like FanPage Karma, Google Analytics, Lucky Orange, Heat Maps, ShopGenius, AdEspresso, Swiped and more. 09-2014 - English Copywriter present Freelance • Focus on writing an emotional copy that triggers the readers into taking action (CTR, subscribe, order, etc...) • Create high-quality content that best introduces my client and their niche. • Utilize search engine optimization and edited content as needed. • Make market research to study the competitors' websites. • Write different types of persuasive copies including product pages, blogs, emails, and more • Introduce each copy based on the content funnel status. Education 09-2009 - Tanta Univeresity, Egypt 07-2013 • B in Education, English Department • Major area of study: Education • Minor area of study: English language and its Arts 10-2013 - Tanta Univeresity, Egypt 09-2014 • Vocational Diploma in Teaching Methods in English 10-2014 - The American University in Cairo, Egypt 08-2016 • Professional Diploma in UN and Legal Translation Volunteering Experience 11-2017 - World Food Program (ShareTheMeal) present Translator 08-2017 - United Nations Volunteers (UNV) present Translator 04-2018 - International Bridges to Justice (IBJ) present Translator 02-2018 - AIESEC Kocaeli, Turkey 04-2018 English Teacher 07-2017 - TED 12-2017 Translator 06-2017 - Google Translate 12-2017 Language Contributor 09-2017 - Global Alliance Of National Human Rights 10-2017 Institutions (GANHRI) Translator 08-2017 - United Nations System Staff College (UNSSC) 09-2017 Translator Courses 05-2018 - Ad Copy Diagnosis with Dr. Direct by iStack Training - - Breaking into Ecommerce by Ezra Firestone - - Direct Response Copywriting by Digital Marketer - Content Marketing by HubSpot Academy