Esha Amir

I am currently pursuing a Bachelor’s degree at the Lahore School of Economics, majoring in Marketing with a minor in Mathematics and Data Analytics. This unique combination allows me to approach marketing not only from a creative standpoint but also with a strong analytical mindset. My academic journey has cultivated a deep interest in understanding consumer behavior, identifying market trends, and turning raw data into actionable insights that can shape impactful marketing strategies. I am particularly passionate about uncovering patterns in data that can drive business decisions, strengthen brand positioning, and boost overall campaign performance.

With a keen interest in both sales and analysis, I enjoy solving business challenges by blending creativity with logic. Whether it’s analyzing customer preferences, segmenting markets, or creating value-driven strategies, I find great satisfaction in merging numerical accuracy with innovative thinking. I believe that effective marketing is not just about promotion, it’s about deeply understanding your audience and delivering value in ways that are both measurable and meaningful.

Throughout my coursework, I have developed a strong foundation in data analytics, marketing research, and digital strategy. I am comfortable working with tools like Excel, Power BI, and SPSS, and I am currently learning more advanced data visualization and analysis techniques to further enhance my skill set. At the same time, my marketing courses have sharpened my communication, branding, and strategic planning abilities.

As I move forward in my academic and professional journey, I am eager to gain real-world experience in marketing and data analysis. I strongly believe that hands-on experience will not only reinforce what I’ve learned in the classroom but also help me grow both personally and professionally. I am enthusiastic about working in environments where I can collaborate with dynamic teams, contribute creatively to projects, and continuously learn from mentors and professionals in the field.

My long-term goal is to build a career that bridges the gap between data and decision-making in the marketing world. I aspire to work in roles that allow me to explore the intersection of strategy, consumer insight, and data-driven marketing. By leveraging my academic background, analytical mindset, and passion for innovation, I aim to make a meaningful impact in the industry and continue growing in a direction that fuels both my curiosity and career aspirations.