ERWIN L. TINDOC
DIGITAL MARKETING SPECIALIST
PPC and SEO
"i never dreamed about success, I worked for it" - estee Lauder
PERSONAL PROFILE:
I am 6 years Experienced Digital Marketing Specialist with a demonstrated history of working in the marketing and
advertising industry. I am skilled in pay-per-click (SEM) and Search Engine Optimization (SEO). Bachelor's degree
focused on Business Management and Marketing from Ateneo de Zamboanga University.
EDUCATIONAL BACKGROUND:
Bachelor of Science In Business Management at the Ateneo de Zamboanga University
Zamboanga City, Philippines (1997 -2001)
Q U A L I F I C A T I O N S:
Bachelor's degree in marketing or a related field.
Strong understanding of SEO and Paid Ads best practices.
Excellent understanding of how Google works for SEO and PCC.
Excellent Experience with Google Analytics, Google Adwords, Google Search Console, GTM, GMB and other web
analytics tools
Proficiency in SEO tools such as SEMRush and ScreamingFrog to conduct keyword research and gain insights into
search behavior.
Strong Experience with WordPress and content management systems.
Excellent research skills with the ability to gather and synthesize relevant information.
Attention to detail and ability to adhere to brand guidelines and client specifications.
Strong communication skills and ability to collaborate effectively with team members.
Stay up-to-date on the latest SEO trends and best practices.
PERSONAL SKILLS
Analytical Thinking – able to interpret data and derive actionable insights.
Attention to Detail – ensures accuracy in campaign setup, tracking, and reporting.
Problem-Solving – quickly identifies underperforming areas and implements solutions.
Adaptability – stays updated with fast-changing digital marketing trends and platforms.
Time Management – manages multiple campaigns and deadlines efficiently.
Collaboration – works well with teams (design, content, developers) to improve campaign performance.
Creativity – develops compelling ad copy and innovative campaign ideas.
Communication – explains data and campaign results clearly to clients or stakeholders.
CORE SKILLS:
Pay-Per-Click (PPC) Campaign Management (Google Ads, Microsoft Ads)
Keyword Research & Competitive Analysis
Ad Copywriting & A/B Testing
Conversion Rate Optimization (CRO)
Bid Strategy & Budget Management (Target CPA, Target ROAS, Maximize Conversions)
Google Analytics (GA4) & Google Tag Manager (GTM)
Audience Targeting & Remarketing Strategies
Performance Reporting & Data Visualization (Looker Studio, Excel)
Search Engine Marketing (SEM) & SEO Fundamentals
E-commerce Advertising (Google Shopping, Performance Max Campaing)
WORK EXPERIENCE:
Client: VISAYAS GAMING CORPORATION - BIGWIN29
Location: Philippines
Position: SEO/SEM Specialist - Remote
Period: April 2024 - July 2025 - Department Termination
Status: Full-time / Regular Employee (1 Year and 3 months)
Job Description:
As an SEO Specialist at One Visaya Gaming Corporation, I managed and executed SEO strategies for online casino gaming platforms,
focusing on boosting organic visibility, player acquisition, and retention in a highly competitive iGaming industry.
Key Responsibilities:
On-Page & Technical SEO
Conducted keyword research and mapping targeting high-volume and long-tail casino & betting-related terms.
Optimized website content, metadata, headings, and internal linking for improved search rankings.
Performed technical SEO audits (site speed, mobile responsiveness, crawlability, indexation).
Implemented structured data/Schema markup to enhance SERP visibility.
Content Strategy & Optimization
Collaborated with content writers to develop SEO-driven blog articles, casino game guides, and promotional content.
Optimized landing pages for slot games, live dealer games, and sports betting with focus on conversion intent keywords.
Ensured compliance with iGaming SEO regulations and responsible gambling guidelines.
Off-Page SEO & Link Building
Built backlinks from high-authority iGaming and entertainment websites.
Implemented digital PR campaigns and outreach strategies to strengthen domain authority.
Managed anchor text diversification and monitored toxic links using Ahrefs & SEMrush.
Analytics & Reporting
Tracked organic traffic, keyword rankings, CTR, player acquisition, and retention metrics.
Conducted A/B testing on landing pages to improve player sign-ups and deposits.
Prepared weekly and monthly SEO performance reports with actionable insights for stakeholders.
Responsibility: SOCMED TASK
Assist the SOCMED team by providing strategic inputs and actionable recommendations for YouTube and Facebook content aimed
at boosting organic traffic. Responsibilities include identifying engaging content formats, optimizing posts for search and platform
algorithms, suggesting relevant hashtags and CTAs, and aligning content strategies with current digital trends to improve visibility, reach,
and audience engagement.
Client: Blue Print | GreenLotus | Nevada Fertility Institute
Location: USA / CANADA
Position: SEO / PPC Specialist - Remote Job
Period: January 2022 - March 2024
Status: Full-time / Regular Employee (2 Years & 3 Months)
Job Description:
As an SEO & PPC Specialist, I managed and optimized integrated search engine marketing (SEO + PPC) campaigns for clients across diverse
industries, including corporate consulting (Blue Print), wellness & lifestyle (GreenLotus), and healthcare/fertility services (Nevada Fertility
Institute). My role focused on improving online visibility, lead generation, and ROI-driven campaign performance.
Key Responsibilities:
Search Engine Optimization (SEO)
Conducted keyword research and competitor analysis using SEMrush, Ahrefs, and Google Keyword Planner.
Optimized on-page SEO elements (meta tags, headings, URL structures, schema, internal linking).
Executed technical SEO audits (site speed, mobile optimization, crawlability, indexation fixes).
Developed content strategies with writers for blogs, service pages, and educational resources (healthcare-focused for Nevada Fertility).
Built high-quality backlinks through outreach, digital PR, and niche directories.
Pay-Per-Click (PPC) Management
Planned and executed Google Ads & Bing campaigns, including Search, Display, and Remarketing.
Managed ad copywriting, keyword bidding, and negative keyword strategies to improve relevance and CTR.
Conducted A/B testing on ad creatives and landing pages to increase conversions.
Monitored daily ad spend, CPC, CTR, conversion rate, and ROAS to align with strict client budgets.
Implemented geo-targeted and demographic campaigns (especially for local healthcare patient acquisition).
Analytics & Reporting
Set up and monitored performance via Google Analytics, Google Tag Manager, and Google Search Console.
Delivered weekly/monthly reports highlighting key KPIs (traffic growth, leads, cost-per-conversion, ROAS).
Provided actionable insights to refine ongoing campaigns and support long-term growth.
Client: TALLANT ASIA
Location: SINGAPORE
Position: SEO and PPC Specialist - Remote Job
Period: March 2020 - February 2022
Status: Full-time / Regular Employee (2 Years)
Job Description:
As an SEO and PPC Specialist at Tallant Asia, I focused on driving measurable growth for B2B businesses through data-driven search marketing
strategies. My role involved planning, executing, and optimizing campaigns that generated high-quality leads, improved online visibility, and
maximized ROI within strict client budgets.
Key Responsibilities:
Search Engine Optimization (SEO)
Conducted in-depth keyword research and competitor analysis specific to B2B industries.
Optimized website content, metadata, and landing pages to attract decision-makers and professionals.
Performed technical SEO audits and implemented fixes to enhance site performance and search rankings.
Developed and executed link-building strategies to strengthen domain authority.
Monitored and analyzed organic performance using Google Analytics, SEMrush, and Ahrefs.
Pay-Per-Click (PPC) Campaigns
Created and optimized Google Ads campaigns tailored to B2B audiences.
Designed ad copy and targeting strategies to reach business owners, executives, and procurement managers.
Managed media budgets to maximize lead generation within strict cost-per-lead (CPL) goals.
Applied negative keywords, A/B testing, and bid adjustments to improve efficiency and Quality Score.
Aligned ad campaigns with long sales cycles and high-value conversions typical in B2B markets.
Analytics & Reporting
Tracked conversion funnels and lead quality to ensure campaigns attracted the right B2B prospects.
Prepared weekly and monthly reports highlighting KPIs such as CTR, CPC, CPL, ROAS, and lead quality.
Provided strategic insights and recommendations to stakeholders for continuous growth.
Client: SAVEEY - YES DIGITAL MARKETING
Location: Australia
Position: SEO?PPC Specialist - OFFICE
Period: February 2019 - February 2020
Status: Regular - Work From Home Set-Up
Job Description:
As an SEO/PPC Specialist at Saveey, I managed and optimized a portfolio of 45 client accounts across multiple industries. My role focused on
delivering data-driven SEO and PPC strategies that improved online visibility, generated qualified leads, and maximized ROI within
allocated budgets.
Key Responsibilities:
SEO Management
Conducted keyword research, competitor analysis, and content optimization to increase organic visibility.
Performed technical SEO audits and coordinated with developers to fix site speed, indexing, and mobile usability issues.
Implemented on-page SEO best practices (meta tags, headers, schema, internal linking).
Built off-page SEO strategies including link-building campaigns and outreach.
Tracked and reported SEO KPIs such as keyword rankings, organic traffic, and conversions for 45 accounts.
PPC Campaign Management
Planned, launched, and optimized PPC campaigns on Google Ads and Bing Ads across diverse industries.
Managed large-scale budgets effectively, ensuring optimal spend pacing for each client.
Handled keyword targeting, match types, and negative keyword strategies to improve campaign efficiency.
Wrote and A/B tested ad copy and creatives to boost CTR and Quality Scores.
Optimized landing pages in collaboration with content/design teams to improve conversion rates.
Consistently achieved strong CPA, CTR, and ROAS results for clients.
Reporting & Analytics
Monitored campaign performance daily, providing weekly and monthly performance reports.
Used tools such as Google Analytics, Google Tag Manager, SEMrush, and Ahrefs for tracking and analysis.
Provided data-driven recommendations for continuous optimization.
Maintained clear communication with clients to align performance with business goals.
Client: CLIENT: KALA DIGITAL MARKETING
Location: Australia
Position: PPC Specialist
Period: - June 2018 - December 2018
Status: Intern for 6 Months
Job Description
As an SEO/PPC Specialist at KALA Digital Marketing, I was responsible for driving organic growth for client accounts by planning, executing, and
optimizing digital campaigns. Analyze performance data, identify opportunities for improvement, and implement
strategies that maximize ROI and visibility across search engines.
Key Responsibilities:
Search Engine Optimization (SEO):
Conduct keyword research and competitor analysis to identify growth opportunities.
Implement on-page SEO best practices including title tags, meta descriptions, schema, and internal linking.
Perform technical SEO audits and coordinate with developers to resolve site issues (speed, indexing, mobile responsiveness).
Execute off-page SEO strategies such as link acquisition and outreach campaigns.
Track and report SEO KPIs including organic traffic, keyword rankings, bounce rates, and conversions.
Analytics & Reporting:
Use tools such as Google Analytics, Google Tag Manager, SEMrush, and Ahrefs to track campaign effectiveness.
Provide weekly and monthly reports with insights and recommendations for ongoing optimization.
Collaborate with content, creative, and development teams to ensure campaigns align with client objectives.
Stay updated on search engine algorithm changes to apply best practices.
