Ersin Ustsoy

ERSIN USTSOY-https://www.linkedin.com/in/ersin-ustsoy-2b8a4632/ - Göztepe Mah. Gülhane Sok. No:7/12 Kadıköy - İstanbul / Turkey ______________________________PROFESSIONAL EXPERIENCE__________________________ Digital Transformation Director - PMO TAV Operation Services Mar 2023 – to present • • • • • Developing and executing the digital transformation strategy for TAV Operation Services, including identifying key areas for improvement and outlining a roadmap for change. Establishing and maintaining relationships with key stakeholders, including executives, department heads, and external vendors, to ensure alignment and support for the digital transformation initiative. Overseeing the implementation of new project management methodologies, tools, and processes to drive efficiency and effectiveness across the organization. Managing a team of project managers, analysts, and support staff, providing coaching, mentoring, and guidance to help them succeed in their roles. Providing regular updates to senior leadership and other stakeholders, highlighting progress against goals and objectives, and identifying potential risks and issues that need to be addressed. Head of PMO Penti Giyim A.Ş. Dec 2019 – Mar 2023 • Led and Managed the Digital Transformation of Penti North Star Program and Project Portfolio • Managed 10 Scrum Teams consisting of 10-12 members in the following projects; E-Commerce, Mobile App, Business Intelligence & Data Analytic, CRM, Agile Supply Chain, Agile Transformation, Digital Customer Experience, Role of the Store & Segmentation, RPA etc. – 10 million Euro Project cost vs. 50 million EBITDA effect • Established a Project Management Office (PMO) from scratch by developing standard framework, processes, and procedures to be used at all enterprise projects, • Executed Project Life Cycle Process Group (Initiating, Planning, Execution, Monitoring &Controlling, Closing) via Agile Methodologies – Scrum, Hybrid • Led, trained the organization to ease Scrum adoption, • Coordinated with internal and external stakeholders to ensure that all projects are delivered on-time, onbudget and on scope, • Provided supervision and support to all team members on a project-by-project basis, • • Acted as a servant leadership to remove the impediments in the Project Team’s working environment, Guided Project Team to be customer centric and adaptable to changes, • Scheduled daily/monthly meetings with project teams to monitor progress and to mitigate risks, • Monitored and reported progress of projects to all related Stakeholders & Executive Board. Senior PMO Manager Bupa International & Acıbadem Insurance Oct 2018 – Dec 2019 • Managed 5 Scrum Teams consisting of 8- 10 members in the following projects; ▪ Targeted Communication (External and Internal customers - Automation), 1 ▪ ▪ ▪ ▪ • • • • Automated Pricing System (end to end - Broker to Insurance Policy Production), Optimization Project in Provision (end-to-end - Screens and Operational Processes) Optimization Project in Contracted Insurance Providers Department (end-to-end - Screens and Operational Processes), senCard Esnek Yan Haklar Platform Modul (Basic, Advanced, Premium packages) Successfully transformed the team’s Waterfall mindset to Agile delivery (Value Maximization – ROI) by developing training materials for the departments to understand Agile mindset, Trained and coached the organization to implement continuous improvement perspective, Supported the Product Owner with documentation of User Stories & Acceptance Criteria (Given-WhenThen), Monitored and tracked project progress and performance against project plans, reporting project status to stakeholders via structured communications. PMO Manager CarrefourSA - Feb 2017 – Oct 2018 • Focused and generated digitalization transformation projects on three aspects; customer experience (value proposition), operational excellence (Industry 4.0 –system integration, big data, Internet of things) and business model; • Supervised following Digitalized Projects in 635 shops via Agile mindset; ▪ Applying Lean Process Management in SAP screens (end to end process in all formats-SAP Fiori implementation) - Operational Excellence in Store Level; ▪ Bronze Winner (SAP Quality Award) ▪ URL: https://www.youtube.com/watch?v=VOeZr-kRX6s ▪ ▪ ▪ “Product Profit Matrix” project – Optimum Product Management and Higher Profit; “Optimization” Project – Optimum Productivity with Minimum Loss (Max. Efficiency); “Efficiency in Return Process”- Lean Six Sigma approach ▪ ▪ “Lean Shop Checkpoints” Project; “Dashboard” project - HQ to Store Level and Regional Manager; Pricing Manager & Agile Project Manager ENERJİSA - Jan 2012 – July 2016 • • • • Worked collaboratively with Finance team for periodic preparation of Financial Statements (P&L , Cash Flow statement), Master Budgeting (Cost Accounting Calculation of Energy, Demand & Procurement of the Energy, CAPEX etc.), Financial Controlling, to maximize the profitability of the business (setting the pricing strategy), developed new high margin products, designed viable hedging strategies for portfolio management, and developed quantitative analysis models required in forecasting, structuring, and capital budgeting; Owner of the Pricing Committee conducting monthly. Responsible of Corporate and Mass (Residential and SME) portfolio’s energy sourcing cost base, assuring the realization of the Budget, hedging strategy, demand forecasting (short-term & long-term), pricing, profitability and revenue management (7,5 million customer) figures, Responsible of 3 Business Units (18 FTE) – Commodity Risk Management, Pricing and Costing Unit, Long-Term & Short-Term Forecasting Unit Provided coaching and motivation to Project Teams in the projects such as Pricing Tool, Automated Budget & Costing, Profitability, Long-Term & Short-Term Demand Forecast (worth of 4 million Euro and decreased cost %5 & lifted the sales % 10) to follow Agile processes and encouraged Transparency, Inspection & Adaptation in artifacts and Scrum events. 2 • Co-ordinated with Product Owners on backlog grooming and prioritization to ensure optimal delivery. Senior Planning Leader / Project Manager ENERJİSA - June 2010 – Jan 2012 • • Responsible of Pricing, Cost & Revenue Management Lean Six Sigma approaches in Reporting, Forecasting and Optimization of SAP related processes Project Manager & Portfolio Manager GARANTİ BANK - Aug 2008 – June 2010 Process Development Specialist KOC FINANCE - Sept 2007 – Aug 2008 Consultant SPAC Six Sigma Consulting A.S - Jan 2006 – Sept 2007 Associate of Project Manager (Sales) Computer Systems Supply (United States) - Jan 2002 – Nov 2005 _________________________________ EDUCATION_____________________________________ • 2001 Reading University (Economy Department - Association of London School of Economics), UK, MSc International Management – Master Degree) – 8/10 • Dissertation: The Reason of Why Renault and Volvo Strategic Alignment Ended • 1999 Middle East Technical University, Statistics – 3,1/4 _________________________________ CERTIFICATES____________________________________ • • • • • • Professional Scrum Master (PSM1) - https://www.scrum.org/certificates/679069 PMI – PMP Certificate Six Sigma - Black Belt Certificate Six Sigma – Green Belt Certificate Capital Market Board - Derivative Equities Certificate Capital Market Board - Capital Market Advanced Certificate 3