I actually graduated as Civil engineer but because of pandemic I shifted my career and pursued Freelance Media buying or Paid media. I took different Facebook online courses to make myself knowledgeable in Facebook ads. Also I've been working as a freelance paid ad specialist since October 2020a and I've been assisting in executing, monitoring, optimizing and reporting campaigns for different clients like Fitness Instructor, e-commerce and food and retail clients. I also know how to do different kinds of campaigns like Page likes, engagement, website traffic, conversion, and brand awareness campaign. I also know how to create custom audiences and lookalike audiences.