Ernesto L. Dela Fuente Jr.

Ernesto L. dela Fuente Jr. Bacoor, Cavite, Philippines 4102 | --| https://www.linkedin.com/in/ernie-dela-fuente-seo/ Senior Search Engine Optimization (SEO) Analyst with 4 years of remote experience helping a Clutch 100 and top-rated SEO and digital marketing agency in Los Angeles, California to build their e-commerce and service-based client's online expertise, authoritativeness, and trustworthiness (E-A-T) using white-hat technical, on-page, off-page, mobile, and local SEO tactics for various industries such as technology, consumer products, fashion, pet products, luxury items, employment agencies, and other services. Extensive experience with SEO and other tools and platforms such as Google Analytics (GA3, GA4), Google Search Console, Google Tag Manager, Google Data Studio, Google Optimize, Google Merchant Center, Google My Business, Google Suite (Chrome, GMail, GDrive, Hangouts, Docs, Sheets, and Slides), Screaming Frog, SEMRush, Ahrefs, UberSuggest, MOZ, WebCEO, Basecamp 3, Shopify, Wordpress, BigCommerce, Magento, Zoom, Skype, Canva PRO, etc. Primary fluency in written and spoken American English. EXPERIENCE Senior SEO Analyst Apr 2021 - Present Coalition Technologies, Los Angeles, California (Remote) ● Maintained a 98% monthly average client retention for over 25 managed eCommerce clients across various business sizes and industries, representing an average US$120,000 of monthly company revenue for the SEO service line. ● Generated a 618% increase in organic revenue in a span of 3 months since client onboarding by prioritizing specific Conversion Rate Optimization strategies that focuses on category and product page optimizations and driving implementation with the digital producer, designer, copy, and developer teams. ● Retained US$72,000 of annual company revenue for the SEO service line by drafting a save-the-client SEO report with a focus on investigating and analyzing the dip in SEO performance, creating a clear and actionable short and long term SEO strategy, reprioritizing existing and pending scheduled tasks and created the report in a way that will assist our team's digital producers to present to the client with a clear roadmap. ● Gained US$3,500 of month-over-month company revenue for the SEO service line by conducting a thorough technical SEO sales audit, identifying specific technical website issues, making clear recommendations on how to address these issues and marking priority levels and timelines. ● Drove a 15% increase of month-over-month organic traffic by conducting in-depth keyword and SERP analysis, cross-matching with copy, providing recommendations and driving implementation with the copy team. ● Created an A/B Testing workflow process document using Google Optimize as part of a team process improvement initiative, thereby formally introducing the A/B Testing process as part of the whole company SEO team's workflows. Secondary SEO Analyst Jan 2019 - Apr 2021 Coalition Technologies, Los Angeles, California (Remote) ● Drove 7,000 additional Google My Business listing on search views for a specific local business client in a span of 3 months by implementing specific local business listing SEO tactics such as putting keywords under labels and geotagging images. ● Assisted the link building team with off-page SEO by acquiring a monthly average of 15 high quality backlinks for each managed client by analyzing competitor's backlinks, researching public outreach opportunities and link profile analysis. ● Achieved a 98% Google Analytics data tracking accuracy for managed clients by investigating archived to-do lists, consulting with other team members for additional inputs, and researching through different forums and support/help centers thereby solving Google Analytics versus CMS tracking issues. Executive Administrative Assistant Jun 2015 - Jan 2019 MyOutdesk, LLC, Sacramento, California (Remote) ● Coordinate and perform a range of staff as well as operational support activities for the unit; serve as a liaison with other departments and operating units in the resolution of day-to day administrative and operational problems Fraud Prevention Manager May 2013 - May 2015 Capital One, Metro Manila, Philippines ● Monitored institutional and customer transactions for suspicious activity, flagged certain transactions and accounts. High Sales and Billing Disputes Specialist Mar 2011 - May 2013 HSBC, Metro Manila, Philippines ● Conducted in-depth investigations of flagged transactions and accounts including origin investigations, validating transactions and account reconciliation. Accounts Receivables Team Manager Aug 2009 - Dec 2010 Teleperformance, Metro Manila, Philippines ● Developed process improvement tactics to improve on team quality scores, improving the team's quality performance from 90% to 96.25% and improving the average team CSAT scores from 3.5 to 4.5. ● Decreased monthly team absenteeism rate to 10% by using the "7 Whys" coaching method and boosting employee morale by creating individual growth plans and recognizing individual contribution. EDUCATION Bachelor of Science (B.S.) - Nursing Mar 2004 - Apr 2008 University of Perpetual Help System DALTA, Bacoor, Cavite Bachelor of Science (B.S.) - Computer Science Mar 2002 - Apr 2006 (Expected) De La Salle University, Manila, Philippines High School Diploma - Elementary to High School Mar 1992 - Apr 1998 San Beda University, Metro Manila, Philippines LICENSES & CERTIFICATIONS Advanced SEO Course 2022 All White Hat SEO Introduction to Google Data Studio 2021 Google Analytics Academy Advanced Google Analytics 2021 Google Analytics Academy Google Analytics Individual Qualification 2021 Google Digital Garage Fundamentals of Google Tag Manager 2021 Google Analytics Academy SEO Foundations LinkedIn Learning 2020