ERNEST KWABENA ETSEY
237 Adum, Kumasi, Ghana |-| - | linkedin.com/in/ernestetsey-430777b9 | github.com/Shalombay7
PROFESSIONAL SUMMARY
Experienced web administrator and digital marketing specialist with over seven years of expertise in
WordPress development, Elementor customization, and SEO optimization. Proficient in building and
maintaining responsive, user-friendly websites, leveraging tools like Google Analytics and WordPress
plugins to enhance performance and user experience. Skilled in AWS, Python, and multimedia
production, with a proven ability to collaborate remotely and deliver high-quality solutions in fast-paced
environments. Adept at troubleshooting technical issues and aligning with client needs.
PROFESSIONAL EXPERIENCE
Web Administrator (Volunteer)
The Living God Tabernacle, Ghana
June 2018 – Present
- Develop and customize WordPress websites using Elementor, ensuring responsive design and optimal
functionality across devices.
- Manage domain registration, DNS configuration, and website maintenance, achieving seamless
performance and accessibility.
- Optimize websites for SEO using Yoast and Google Analytics, improving search rankings and increasing
user engagement by 15%.
- Implement e-commerce solutions and security protocols, updating plugins and software to protect
against cyber threats.
- Collaborate remotely with content creators to maintain accurate, engaging website content.
Digital Marketing Specialist (Self-Employed)
2013 – Present
- Develop and execute targeted advertising campaigns across Google Ads, Facebook, WhatsApp, and
email, driving engagement and conversions.
- Strategically manage international and domestic ad placements on platforms including Craigslist,
Jumia, Jiji, and Tonaton, optimizing reach and ROI.
- Promote personal YouTube and WhatsApp channels through strategic content and paid search
advertising, increasing audience engagement by 20%.
Media Technician (Volunteer)
The Living God Tabernacle, Ghana
June 2019 – Present
- Operate and maintain audio/video equipment for live streaming on Facebook, YouTube, and Telegram,
ensuring high-quality broadcasts.
- Edit and encode multimedia content for compatibility and distribution, adhering to industry-standard
quality.
- Collaborate with production teams to meet project requirements, maintaining effective
communication in remote settings.
Regional Store Manager
Agromall Ghana Ltd., Ghana
June 2014 – July 2015
- Oversaw store operations, including inventory management and sales tracking, ensuring operational
efficiency.
- Conducted market research to inform pricing and promotions, expanding customer reach through
targeted outreach.
Assistant Refinery Plant Operator (National Service)
Appiah Menka Complex Ltd., Ghana
October 2011 – October 2012
- Monitored and controlled refinery equipment to ensure safe and efficient operations.
- Performed routine maintenance and documented operational activities for compliance.
EDUCATION
Higher National Diploma, Mechanical Engineering (Plant Option)
Kumasi Technical University (formerly Kumasi Polytechnic), Ghana
Graduated: 2011
- WES Evaluation: Credential Verified
CERTIFICATIONS
- ITIL4, GI-KACE, March 2024
- Data Science, GI-KACE, March 2024
- AWS Cloud Practitioner Essentials, Coursera, 2024
- Google Ads, Coursera, 2024
- Digital Marketing Framework, Great Learning, 2023
- Techpreneur Masterclass Training, Ghana, September–October 2015
SKILLS
- Web Development: WordPress, Elementor, HTML Basics, Web Design, Website Administration, SEO
(Yoast, Google Analytics)
- Digital Marketing: Google Ads, PPC Advertising, Social Media Management, Bulk SMS
- Data Science & Analytics: Python, Data Cleaning, Transformation, Exploratory Data Analysis
- Cloud Computing: AWS Cloud, Cloud Networking, Security
- Media Technology: Audio/Video Production, Live Streaming, Multimedia Editing
- Soft Skills: Remote Collaboration, Problem-Solving, Communication (Fluent English)
PROFESSIONAL AFFILIATIONS
- Member, Planning and Organizing Committee, Polytechnic Engineering Students Association of Ghana
(PESAG),-
References available upon request.
