Erin Vail

Erin Vail, MBA- |- | www.linkedin.com/in/erin-v CAREER SUMMARY • Executive Sales Operations Leader with 10+ years of experience driving revenue growth, streamlining processes, and empowering high-performing teams to deliver exceptional results in competitive, fast-paced markets. • Empowered team growth by fostering autonomy, professional development, and a culture of continuous improvement, implementing structured coaching programs, incentivizing add-on and cross-service sales, and rewarding high performance, resulting in a 25.5% YoY increase in employee earnings. • Delivered 126% revenue growth at Aveda during the global pandemic by implementing innovative strategies, overcoming market challenges, and supporting salon owners with customized solutions to enhance their resilience and profitability. • Successfully transitioned medical practices to direct wholesale with Metagenics, achieving a 95% conversion rate by streamlining operations and fostering strong client relationships. • Led a sales team across the US and Canada, securing 150% revenue growth in year 1 by driving adoption of innovative agricultural SaaS solutions integrating weather forecasting, market futures, and commodity pricing, driving efficiency for farmers. • Transformed company culture by removing negative influences, hiring the right talent, fostering a collaborative environment, revitalizing team morale, driving employee engagement, and achieving a near 2X revenue by focusing on collaboration and quality. CORE COMPETENCIES                   Strategic Business Development Sales Operations Excellence Innovation & Change Management Revenue & Profit Growth Strategic Partnerships Customer Centric Approach Leadership & Team Development Adaptability & Innovation Cultural Intelligence Change Management P&L Responsibility Organizational Transformation Account Management Cross-Functional & Executive Collaboration Strategic Planning & Execution Stakeholder Engagement Performance Management Continuous Process Improvement PROFESSIONAL WORK EXPERIENCE TRENDUE SALON & SPA, MEDICAL SPA – IDA GROVE, IA Owner, Chief Executive Officer (CEO) • • • • • • • • • 2021 – 2024 Purchased Trendue Salon & Spa at the tail end of the global pandemic and provided executive leadership across strategy, business development, operations, P&L, and customer experience for the award-winning brand, leading a team of 30 across 2 locations. Increased salon profits by 30% post-acquisition and achieved 30% annual profit growth YoY by implementing robust sales strategies, optimizing service offerings, and focusing on high-margin products, ensuring steady financial growth and market competitiveness. Established key performance metrics, built an effective organizational structure, and implemented policies aligned with the company’s mission, vision, and values, creating a framework for operational efficiency and long-term success while fostering accountability and clarity across all roles. Empowered team growth by fostering autonomy, professional development, and a culture of continuous improvement, implementing structured coaching programs, incentivizing add-on and cross-service sales, and rewarding high performance, resulting in a 25.5% YoY increase in employee earnings. Expanded services to include a medical spa offering injectables and body contouring, strategically diversifying revenue streams, enhancing the company’s market position, and enriching client experiences with treatments tailored to growing consumer demand. Improved operational efficiency by introducing new software, creating employee handbooks and training programs, enhancing benefits, and establishing bonus structures, streamlining internal processes, reducing errors, and increasing overall employee satisfaction and retention. Boosted client communication and retention with superior marketing campaigns and streamlined operations, significantly reducing overhead costs by leveraging data-driven marketing strategies, enhancing the online booking experience, and implementing client feedback systems to ensure exceptional service. Transformed company culture by removing negative influences, hiring the right talent, fostering a collaborative environment, revitalizing team morale, driving employee engagement, and achieving a near 2X revenue by focusing on collaboration and quality. Successfully developed a manager-operated business, enhancing scalability and efficiency, enabling seamless day-to-day operations without direct owner involvement and positioning the company for a successful sale in March 2024 after achieving substantial growth and transformation. AVEDA (REMOTE) Business Development Manager – Salon and Spa (Iowa Market) 2019 – 2021 • Exclusively recruited to drive sales growth, business development, and marketing strategies for over 60 salon and spa owners in Central and Northern Iowa, meeting regularly to provide tailored business consulting, identify growth opportunities, and build lasting, trusted partnerships that accelerated revenue. • Delivered 126% revenue growth to goal at Aveda during the global pandemic by implementing innovative strategies, overcoming market challenges, and supporting salon owners with customized solutions that enhanced their resilience and profitability. • • Increased new business by 100% to goal annually by identifying, prospecting, and onboarding salons and spas that aligned with Aveda’s brand standards, ensuring high-value partnerships and consistent sales growth. Empowered salon owners to improve business acumen and team performance, resulting in an average 15% increase in overall sales, 20% growth in Aveda product revenue, and improved confidence and success in add-on and cross-service sales. • Pioneered virtual career fairs and market roundtables during the global lockdown, offering scalable solutions for networking, collaboration, and job creation that were later adopted nationwide by Aveda Market Managers. • Taught business and entrepreneurship at Aveda schools, addressing critical gaps in students’ business acumen and equipping future professionals with the skills needed to succeed in the competitive beauty industry. • Collaborated with 60–65 salon owners to boost their businesses through Aveda product sales and business consulting, leading to substantial revenue growth while strengthening brand loyalty and expanding market presence. • Partnered with state boards to make continuing education credits available, enabling salon professionals to meet licensing requirements while enhancing their skills and supporting career development. • Expanded services to include medical spa offerings such as injectables and body contouring, diversifying the company’s revenue streams, attracting new clients, and enhancing service value and satisfaction. • Revamped marketing strategies with targeted email and text campaigns, improving client communication and retention. • Successfully transitioned medical practices to direct wholesale with Metagenics, achieving a 95% conversion rate by streamlining operations and fostering strong client relationships. • • Transformed company culture by removing negative influences and hiring top talent, creating a collaborative and motivated environment that significantly increased revenue and improved employee retention. Streamlined operations by implementing advanced software, creating employee handbooks, launching training programs, enhancing benefits and bonus structures, improving operational efficiency, reducing costs, and increasing employee engagement. METAGENICS (REMOTE) Territory Sales Manager • • 2019 Functioned as an independent contractor, generating revenue by educating healthcare practitioners on the benefits of nutraceutical supplements and medical food, shifting 3K SKUs across diverse medical practices following an acquisition. Consistently exceeded sales targets by 20% month-over-month as a liaison between the company and Metagenics, securing up to 6 new accounts weekly and delivering exceptional education to enhance market share and client satisfaction. DTN – URBANDALE, IA International Sales Manager 2016 – 2018 • Led a sales team across the US and Canada, achieving a 150% revenue growth in the 1 year by driving adoption of innovative agricultural SaaS solutions integrating weather forecasting, market futures, and commodity pricing, driving efficiency for farmers, refining client acquisition strategies, and delivering unparalleled sales success. • Spearheaded a groundbreaking voice verification program, improving contract execution rates by 70% and exceeding trade show revenue goals by 40% while fostering a high-performing culture that consistently delivered results beyond expectations. st SPEEDCONNECT Regional Market Manager – IA, IL, SD & NE • 2013 – 2016 Led the successful market launch of ZTE/LTE broadband wireless internet in the Quad Cities, managing a team of 20 employees to pilot new products, secure six-figure contracts, achieve 45% annual sales growth, and expand organizational revenue by 200% in year 2 through innovative marketing campaigns reaching over 300K monthly. EDUCATION & CERTIFICATIONS University of Dubuque – Master of Business Administration (MBA) Mount Mercy University – Bachelor of Arts (BA), Marketing & International Business Sandler Sales Methodology Training