Erin Kasmarick

 301 Madero Drive, Thiensville, WI 53092 ·-- A digital marketing professional with 3+ years of combined experience in marketing automation. Experienced in marketing automation and CRM platform administration, social media marketing, email campaigns, landing page development and overall automation execution, and website redesign. Marketo Certified Expert and HubSpot Inbound Certified. Experience 7/2018 – Present Marketing Consultant(PT), Forethought marketing Develop web pages, educate on ways to utilize HubSpot to its fullest potential. Utilize previously purchased templates within the instance and adjust as necessary. 6/2018 – Present Marketing Consultant(PT), Omni Post blogs, create emails, educate on ways to utilize HubSpot to its fullest potential. Utilize previously purchased templates within the instance and adjust as necessary. Create landing pages, forms, and reports. Monitor and report on the effectiveness metrics related to campaigns. Provide analytics around HubSpot and provide recommendations for optimization based on the data. Implement best practices for email QA and deployment to improve conversion rates and prevent contact fatigue. Ensure the marketing automation platform is integrated with other technology. 2/2018 – Present Marketing Consultant(PT), Kelly Dowell, LLC Partner in the redesign of a website for one of the company’s clients via HubSpot creating customized landing pages as needed; assist with marketing efforts as needed. Assist in the creation of online course content via an online learning platform, Kajabi. Set up Mail Chimp email tool, create email templates and upload lists as well as create newsletter content. Also assist in loading and updating content in WordPress Platform. 5/2016 – Present Marketing Consultant (PT), LeadMD Use Marketo to provide contact marketing support. Jobs include, lead scoring, lead lifecycle, batching, client instance audits and recommendations, list cleanup and upload, inputting email/landing page content and QA, perform other tasks as requested by Marketing Consultants. 1/2016 – Present Marketing Manager (PT), Progress Coaching Partner in all aspects of marketing for company specialized in the creation of proprietary learning technologies that are scalable and focused on advancing companies’ sales and customer service staff. Conduct marketing efforts via HubSpot, send email blasts, and drive the redesign of the company website and content. Design images for training course cards and landing pages via Thinkific; also use Canva, a free design software Research, analyze and monitor existing and new market trends, study competitors and services, and devise innovative ways to improve existing communication and offerings. Set overall strategic direction for marketing programs that generate revenue and market share. Create, set up and launch strategic email campaigns and the company newsletter. 5/2016 – 10/2017 Inbound Marketer, HighViz Marketing Partner in the redesign of a website for one of the company’s clients via HubSpot (a marketing automation platform); assist with marketing efforts as needed. 5/2014 – 12/2015 Marketing Operations Manager, Fiserv Managed the development and launch of integrated outbound marketing campaigns, while defining and driving the scope of marketing projects. Created and led all aspects of marketing operational processes, to include project management, CRM system, SharePoint and the company intranet. Oversaw the prioritization of all marketing department projects; managed the scope, planning, work delegation, budget adherence and reporting of projects. Collaborated with marketing teams to refine lead management approaches, automate lead processing, and measure lead delivery effectiveness. Refined and implemented the strategy for the importing, validation and enhancement of the marketing database, while tracking and improving campaign effectiveness. Recommended and managed the communication of business processes that improved efficiency across the team; increased marketing support to key organizational stakeholders. Devised and implements a project management system for a team of 20 staff 1/2013 – 4/2014 Marketing Specialist, D+H USA Corporation Partnered in the administration of programs that supported overall sales strategy for new business and existing customer sales. Assisted with the building and management of strategic email, tradeshow, webinar, website and media campaigns ensuring deliverables are created and deployed accordingly. Reported on campaigns to evaluate effectiveness and make adjustments as needed. Oversaw dynamic “smart list” requirements and the process used to deliver email blasts Set-up and monitored the push of leads from web activities, email campaigns and events. Reviewed bounce-backs from email campaigns and assisted in the development of sales tools. Coordinated, distributed and executed webinar and live speaking event logistics. Education December 2003 Bachelor of Science - Psychology, UW-Whitewater Skills Hands on experience with Marketo and HubSpot. Experience in Salesforce CRM Basic HTML/CSS Email and landing page creation and QA Set-up campaigns Lead Scoring Data Analysis Campaign testing/execution Website redesign/creation Certifications Marketo Certified Expert (04/2018-04/2020) HubSpot Inbound Marketing Certified (03/2018 – 03/2020) Software and tools Microsoft Office (Excel, Word, PowerPoint and Outlook, SalesForce, Marketo, HubSpot, WebEx, HTML, Thinkific, Canva, Kajabi, Mail Chimp, InfusionSoft, Wordpress