Erin Ewing

ERIN EWING London │ - │-| linkedin.com/in/erewing DI GI T AL & D AT A TR AN S FO RM AT IO N P RO GR AM M E M A NA GE R | GO VE R NAN CE & C- LE VE L IN FL U E NCE Renowned transformation leader with a proven track record in delivering complex programmes, developing technology ecosystems, and implementing advanced data architectures across multiple platforms. Achieved significant successes in marketing and media industries, as well as in data governance, ESG protocols, compliance, and sustainable business operations. Recognized for aligning digital capabilities with critical business strategies to drive measurable change. Combines entrepreneurial vision with commercial acumen and a growth-oriented mindset. Adopts an evidence-based approach and Agile methodologies to deliver client-focused solutions that prioritize core objectives and ROI. Inspires thought leadership by engaging champions, influencing senior decision-makers, and driving impactful communications. A dynamic and participative leader who builds team capability, fosters collaboration, and establishes partnerships that deliver lasting value. CAREER SUMMARY NBC UNIVERSAL | PROGRAMME MANAGER AUGUST 2023 - PRESENT Appointed to lead a portfolio of critical programmes transitioning NOW TV, Showmax, and Sky Showtime’s data infrastructure and technologies to align with Comcast’s Global Streaming Platform (GSP) architecture. These programmes encompassed the end-to-end migration of Adobe Video and Analytics, mParticle, Braze, and Google Cloud, addressing complex data integration, transformation requirements, and ensuring continuity in business-critical operations. ☛ Balanced competing priorities across NOW TV, Sky Showtime and Showmax by optimizing resource allocation, adjusting workloads, ensuring delivery of programme objectives whilst meeting conflicting stakeholder expectations ☛ Coordinated multi-disciplinary teams across Agile and predictive cadences, integrating and seamlessly aligning outputs, resolving cadence conflicts, and meeting critical milestones across multiple concurrent programmes ☛ Established governance frameworks with reporting structures, escalation pathways, decision-making hierarchies, and performance metrics to drive accountability, improve visibility, and optimize resources effectively ☛ Facilitated Agile ceremonies, including sprint planning, retrospectives, and stand-ups, alongside predictive delivery reviews, fostering team collaboration, resolving conflicts and maintaining programme momentum to deliver programme objectives ☛ Directed customer identity resolution processes for accurate data stitching across existing platforms, achieving continuity of existing analytics, reporting and data visualization suites as well as audience segmentation integrity ☛ Partnered with data teams to implement validation processes during migration, minimizing inaccuracies, ensuring data integrity in existing pipelines, enhancing reliability for marketing and product insights, and supporting seamless continuity MULTIPLE CLIENTS I DIGITAL, DATA & ESG TRANSFORMATION JULY 2020–JULY 2023 Specialising in devising data, digital and ESG transformation programme for clients. Key responsibilities encompass scoping and overseeing intricate programmes, ensuring successful project initiation through planning, budgeting, and establishing key performance indicators. Key programmes and clients include, but not limited to the following: EXPECT TECHNOLOGIES I AI PROGRAMME MANAGER JAN 2023–APRIL 2023 Expect is a proprietary AI platform delivering data driven Net Zero and decarbonization strategies to their customers. ☛ Orchestrated a consortium of 7 organizations, working collectively to deliver an MVP programme to decarbonize Siemens UK fleet ops, via a multi-channel real time data ingestion to the AI platform generating Net Zero roadmaps ☛Developed and maintained strong relationships with consortium members, fostering collaboration, and ensuring alignment to deliver to MVP specification and secure an EU roll out and view to implement on a global level ☛Introduced Agile principles across programme with the primary objective of bringing order to existing programme delivery, and the second to build a scalable operation for Expect to acquire new clients and prove commercial viability ☛Spearheaded risk management efforts across AI platform and data ingestion, proactively identifying and mitigating potential risks due to data gaps to algorithmic outputs, thereby safeguarding project delivery and enhancing outcomes ☛ Co-developed a data-driven Net Zero diagnostic model for organizations to assess their decarbonization readiness across 9 key business areas: Strategy, Tech, Data, BI, Supply Chain, Finance, Energy Efficiency, Comms and Engagement SUSTAINABLE NETWORK I STRATEGIC ADVISOR & DELIVERY LEAD DEC 2021–DEC 2022 Sustainable Network is an impact investment platform connecting impact startups with impact investors. ☛Successfully back-cast company vision into commercial and operational strategy, driving collaboration across multiple stakeholders, including founders, investors, partners, analysts and developers to define business roadmap and objectives ☛Designed tech ecosystem to meet business requirements and deliver core services, across Aha, HubSpot, Delio, Futureproof and InnOrbis platforms, creating integrated user journeys and seamless data flow between platforms ☛Segmented audience data to drive engagement and enrichment across both on and offline channels ☛Fostered a collaborative work environment, encouraging knowledge sharing from SME’s and building on their strengths to optimize team performance, underpinning all delivery via Agile principles and governance across the network ☛Conducted extensive market research to identify industry best practices and emerging trends in impact investing, ensuring the platform aligned with current market demands and to meet the unique requirements of impact focused start-ups FUTUREPROOF I STRATEGIC ADVISOR & PROGRAMME LEAD DEC 2021–DEC 2022 Futureproof is an ESG platform that allows businesses to simplify their ESG initiatives via pre-defined programme plans and roadmaps. ☛Led the strategic planning and product roadmap of the ESG platform, serving as a key advisor to the founders, defining the platform's vision, mission and objectives, aligning with them on commercial priorities and multiple market opportunities. ☛Conducted comprehensive and direct market analysis to identify customer needs, trends, and competitive forces, informing strategic decision-making to drive the success of the business, resulting in an average of 5 new clients per month ☛Tracked and analysed KPI’s to evaluate platform performance and effectiveness, providing regular reports and updates to the founding team to add and prioritise new requirements into the product backlog ☛Jointly produced the platforms pre-defined product roadmaps for B Corp, Net Zero, ISO 26000, ISO 9001 and ISO 14001 CHANNEL 4 I DATA PROGRAMME MANAGER APRIL 2021–NOV 2021 Channel 4 is a free to air UK Public Service Broadcaster delivering content across multiple platforms. ☛Defined commercial, operational and compliance requirements to allow 3rd party data providers to integrate their audience segments into the data platform, enriching audience profiles for advanced targeting on digital ad products ☛Co-developed product and data strategy for the PMP advertising solution, aligning programme delivery with both the channel’s digital-first business objectives and the commercial and operational demand from advertisers ☛Established standard operating procedures across internal and external teams for multi-channel digital product delivery ☛Spearheaded the implementation of Agile project management tools and principles, resulting in improved transparency, better decision-making and increased collaboration and self-organization within teams to effectively deliver scope of works GREENER MATTERS I CO-FOUNDER JULY 2020–DEC 2022 Greener Matters delivers bespoke sustainability consulting to organizations to embed a triple bottom line into their culture and operations. ☛ Co-founded sustainability consulting firm building bespoke ESG roadmaps and project plans via proprietary SaaS ☛Completed the B Corp Impact Assessment for over 20 businesses, while leading the operational and management transformation required to embed B Corp principles into organizational and stakeholder ecosystems ☛Utilized advanced analytical tools and methodologies to assess and quantify environmental impacts, providing data-driven insights and recommendations to clients with detailed implementation plans to embed changes into organizational DNA. ☛Built training and workshops for client teams, empowering them with the knowledge and skills to implement sustainable practices independently and support the business to embed ESG principles into cultural practices and measure impact ☛Managed and coordinated multiple client projects simultaneously, ensuring timely delivery and adherence to project scopes and budgets by introducing Agile project management methods and principles to clients to ensure delivery CHANNEL 4 | PROGRAMME DIRECTOR, DIGITAL & DATA TRANSFORMATION & SUSTAINABILITY FEB 2019–JUN 2020 Headhunted to deliver first phase of contract, tasked with overhauling the data management and digital advertising infrastructure of the All 4 platform, with the second, constructing and implementing the first sustainability policy and ESG governance. Drove collaboration across the entire organization, scoping requirements in order deliver programmes. The Advanced Data Management Platform (aka Project Agora) activated audience segments, delivering tailored content and advertising across all digital platforms. The sustainability project developed policies across procurement, investments and pensions, workspace environment and facilities, content production, advertising and sales to meet Net Zero targets. ☛Managed extensive and complex sales and audience data and tech program, involving the development and launch of 3 new programmatic advertising products, robust business intelligence to be activated across marketing, social channels ☛Conducted a comprehensive data audit of the usage of audience data; formulated overarching data activation strategy ☛Managed the DMP procurement process through the engagement of the senior management of 4Sales, marketing, BI and IT departments, gathering the business requirements, potential impact, perceived benefits, associated risks and KPI’s ☛Supported the roll out of the newly established PMO across the organization, working with department leads to integrate project selection criteria, frameworks and governance, ensuring efficient resource utilization and commercial prioritization ☛Commended for leading three executive-level steering groups, developing and setting corporate strategy across: Data governance including both GDPR/PECR compliance; Data monetization and ad-tech ecosystem; ESG and sustainability ☛Success in leading the development of C4’s first draft sustainability strategy, including emissions calculation, setting SBT’s to achieve net zero carbon by 2030 and the roll out of both top down and bottom up ESG initiatives and Albert Certifications SHELL PLC | PROGRAMME MANAGER, CRM & DIGITAL TRANSFORMATION FEB 2018–FEB 2019 Selected to manage critical transition for marketing, advertising, and CRM, from a centralised operating agency model to a decentralized model. Migrated multiple tech platforms and redistributed team, across 13 global markets. Championed transformation efforts. Set strategy, plan and roadmap, incl. programme governance. Mapped end-to-end ways of working, escalation processes and IT service for dual agency model, across Shell CRM retail tech stack, incl. SAS and Adobe platforms. ☛Championed transformation efforts; determined the strategy, plan, and roadmap in collaboration; delivered 7 key transformational and digital development projects ☛Mapped end-to-end ways of working, escalation processes and IT service for dual agency operating model across Shell CRM retail tech stack including SAS and Adobe platforms ☛Achieved 40% efficiency gains, through delivering seven key transformational and digital development projects ☛Achieved change in downscaling central strategy hub in London and up-weighting 13 local market teams ☛Onboarded local markets, successfully set up clear measurement processes, guaranteed adoption of a new operating model, and optimised transition and onboarding processes to deliver BAU operations 3 weeks in advance. DENTSU AEGIS NETWORK, LONDON | BUSINESS AND DATA CONSULTANT MAR 2015–SEP 2017 Headhunted to lead key transformation programmes across the Amnet group at a global level. Projects included the creation of direct to market programmatic trading offering, the overhaul of ways of working for client delivery and the roll out of Salesforce. Conducted financial and operational readiness assessments, developed programme scopes and managed roll-out. ☛Replicated Amnet trading desk offering to direct to market commercialization by delivering a ‘business in box’ solution for 13 markets; Included financial modelling, go-to-market strategy, operation/delivery processes and SLA’s for tech partners ☛Overhauled the ways of working and provided training support to ensure that teams were clear on the value of change. ☛Managed operational roll out of Salesforce CRM across group; included end-to-end user adoption and change management across a team of 28 and increased margins by 10% and time efficiencies by 30% ☛Successfully enabled users to view in real-time their business contribution, via built-in target setting and KPI tracking EARLIER CAREER: DIGITAL TRANSFORMATION, PROGRAMME MANAGEMENT Programme Consultant, Carphone Warehouse, London, UK Independent Consultant, London, UK Business Consultant, Integral, Dubai, UAE Jul 2014 – Apr 2015 Sep 2013 – Jun 2014 Jul 2012 – Aug 2013 EARLIER CAREER: ADVERTISING, DIGITAL BUSINESS, PROGRAMME MANAGEMENT Head of Mobile Advertising, Qanawat, Dubai Start-up Business Consultant, Al Sayegh Media, Dubai Head of Digital, Arab Media Group, Dubai Account Director, 4th Screen Advertising, London Account Development Manager, CNET Direct, CBS Interactive, London International Campaign Manager, CNET Direct, CBS Interactive, London Global Audience Acquisition Manager, CNET Direct – Division of CBS Interactive, London Freelance Digital Consultant, Future Strategy, London Account Manager, Bureau Van Dijk, London Sales Executive, Dennis Publishing, London Apr 2011 – Jun 2012 Apr 2010 – Apr 2011 Apr 2009 – Apr 2010 Dec 2007 – Mar 2009 Mar 2006 – Dec 2007 Jan 2005 – Mar 2006 Jul 2004 – Jan 2005 Sep 2003 – Jul 2004 Mar 2002 – Sep 2003 Jan 2001 – Mar 2002 EDUCATION PMP Certification I Knowledge Hut, Online Executive MBA Candidate I Warwick Business School, London SCRUM Master l The Knowledge Academy, London French DELF, B1 l University of Avignon, France Prince 2 Practitioner l Datatrix Training, London BA International Business and Politics | Middlesex University, London Expected Jan 2025 Expected Sept 2025 August- CORE COMPETENCIES Leadership, strategy: translating vision, actionable roadmaps | change management, culture formation, programme management, transformation, participation | long-horizon, bird’s eye perspective, forecasting | critical judgement, embracing ambiguity, opportunism, leverage | capacity, building capability | cross-function, partnering synergies Business sustainability: ESG policy, governance, corporate citizenship | visibility, stakeholder management, participation | scrutiny, monitoring, internal policy, oversight, risk mitigation, risk assessment, scenario planning | business analysis, alignment | re-engineering, lean practice | resource planning, resource management, sustainable growth | compliance Industry expertise: broadcasting, information systems, digital transformation, IT strategy, | programmatic advertising, digital campaigns, account management, advertising | consultancy, start-ups, new ventures, advisory | oil and gas, energy Commercial mindset: opportunism, business analysis, business development | product launch advisory, developing propositions, best-in-class product experience, consumer insight | agile, flexibility, pressure | growth mindset, solutionfocus, results orientation | empirical decision-making, programme and project approach Influence, communication: negotiation skill, building consensus | top-down involvement, senior buy-in | compelling narratives, trust-building, consistency, trusted advisor | stakeholder relationships, engaging | motivation, performance | coaching, mentoring, active listening | diversity, social inclusion, neurodiversity, cross-culture