Erika General

ERIKA GENERAL INFLUENCER MARKETING SPECIALIST ERIKA GENERAL I help brands boost their sales and connect with their audience through influencer marketing strategies that ensure ROI. I specialize in working with entrepreneurs and ecommerce companies of all levels. I am knowledgeable in most social media platforms, but I have the most experience with Instagram campaigns. EDUCATION EXPERIENCE SOUTHVILLE INTERNATIONAL SCHOOL AND COLLEGES 2020 2015 | AB Communication LIFEDNA INFLUENCER MARKETING SPECIALIST Worked closely with the Marketing Manager to execute influencer marketing strategy from end-to-end MERIDIAN INTERNATIONAL COLLEGES 2014 | BSBA Marketing Management CONSCIOUS ITEMS MARKETING MANAGER PREVIOUS CLIENTS LifeDNA Conscious Items Luxxly AMPLE Meal TAYLRD Clothing Gleam Eyewear Sweat and Milk Wellburne Yoked Apparel ourCommonplace Worked closely with the Marketing Head to execute all marketing campaigns and click funnels Spearheaded the brand's influencer marketing campaigns and relationships Collaborated with the Social Media Manager and Graphic Designer to manage social media content, specifically Instagram 2019 LUXXLY PUBLIC RELATIONS & INFLUENCER MARKETING MANAGER Managed the end-to-end process of influencer marketing for the brand Implement professional relationships with influencers OURCOMMONPLACE INFLUENCER MARKETING ASSOCIATE Executed influencer marketing campaigns that were in-line with current style and social media trends 2018 THE BRAND ARMY INFLUENCER MARKETING ASSISTANT Sourced and managed communication with targeted influencers for influencer marketing campaigns Assisted with 2 accounts -