Erika Abrio

Erika Abrio Rodriguez, Rizal • - •- SUMMARY Publishing professional with experience in content management, digital marketing, and influencer sourcing. Skilled in handling educational program listings, ensuring accuracy and consistency in content, and managing product descriptions. Adept in using Google Suite, Canva, and Microsoft Office, with strong organizational and communication skills. Currently seeking a part-time job to further expand expertise and gain additional experience. WORK EXPERIENCE Publisher, Keystone (Full Time, Remote) October 2024- Present Manage and publish educational content on the platform, ensuring accuracy and consistency across listings. Process program and school profile updates, including descriptions, CTAs, and categorization for better user experience. Collaborate with the team to ensure high-quality content that aligns with institutional branding. Maintain and update databases with relevant educational program information. Marketing Associate, Hchem Industries Inc. (Full Time, On Site) August 2023 - March 2024 Coordinated with digital agencies to enhance website functionality and user experience using Shopify. Successfully managed the listing of all paint products on the website, ensuring accuracy in product details, descriptions, images, and pricing. Maintained the social media content calendar, ensuring consistency in branding and alignment with marketing strategies. Led the coordination of social media initiatives, ensuring the timely and relevant publication of content. Marketing Admin, Partipost Pte. Ltd. (Full Time) March 2024- August 2024 Sourced and engaged LinkedIn and Instagram profiles to identify potential influencers and brand partners for campaigns. Updated and maintained the campaign fulfillment sheet for accurate influencer tracking and campaign performance metrics. Screened influencer profiles to align with campaign objectives and built relationships for participation. Assisted in executing digital marketing initiatives by sourcing influencers for TikTok and Instagram. EDUCATION Trinity University of Asia August 2019 - July 2023 Bachelor of Science in Communication Arts VA Training Philippines (Certification) Virtual Assistance and Social Media Marketing July 2023 - August 2023 SKILLS Skilled in creating, editing, and updating content based on client and project requirements Strong written and verbal communication skills with experience in collaborating with external teams and influencers. Ability to prioritize tasks, manage workloads effectively, and ensure timely completion of projects. Proficient in Microsoft Office, Google Suite, Canva, and ChatGPT Knowledgeable in managing and tracking data for campaign progress and performance.