Erica Severson

ERICA M. SEVERSON PROFESSIONAL PORTFOLIO Letter of Interest Dear Hiring Team, I’m writing to express my interest in opportunities where I can bring value through my expertise in strategic planning, brand development, content creation, and cross-functional execution. With a strong background in creative marketing, project management, and team leadership, I thrive in dynamic environments and am passionate about helping brands grow through authentic storytelling, strategic campaigns, and data-informed decision-making. As a results-driven and performance-focused professional—with experience spanning social media, event activation, influencer programming, and digital marketing—I’ve led initiatives from concept to execution. I bring adaptability, attention to detail, and a collaborative mindset to every role. As a Military Veteran, I also carry the discipline, resilience, and integrity that drive high-impact results. In my recent role as Senior Manager of Social Media & Social Programming at City Club Apartments, I led social media strategy and brand voice development across 20+ properties, created content and marketing calendars, and built strategic B2B partnerships. Prior to that, I managed client accounts and executed campaigns for luxury brands at Modern Luxury Media, combining print, digital, and event strategies for meaningful brand engagement. Here’s how I can make an immediate impact: ●​ Brand Development & Consulting: Proven ability to refine and elevate brand identity, voice, and presence across digital and experiential touchpoints. ●​ Content Development & Design: Skilled in producing high-quality, on-brand marketing and social content while adhering to brand guidelines. ●​ Project & Calendar Management: Experienced in developing and managing content calendars, marketing timelines, and event schedules to ensure timely and cohesive execution. ●​ Cross-functional Execution: Adept at collaborating across departments to manage deliverables, timelines, and expectations to support integrated marketing efforts. ●​ Problem Solving and Recommendations: Creative and strategic in resolving challenges with data-driven recommendations to drive measurable results. ●​ Budget Management: Committed to delivering projects on time and within scope while supporting long-term brand and business goals. I’m excited about the opportunity to contribute my skills and creativity to a forward-thinking team. Thank you for your time and consideration—I look forward to connecting. Sincerely, Erica Severson ERICA M. SEVERSON Chicago, IL - - linkedin.com/in/erica-severson-0486/ MARKETING & EVENTS ♦ BUSINESS DEVELOPMENT ♦ SOCIAL MEDIA ♦ MILITARY VETERAN Results-driven and dynamic marketing professional with experience in social media, sales, strategic event planning, content development, and team leadership. Military Veteran with a strong foundation in discipline, adaptability, and integrity. Comfortable working with data and technology to inform content and campaign strategies. Critical thinker who thrives in cross-functional teams and mission-driven environments. AREAS OF EXPERTISE Marketing | Project Management | B2B Marketing | Content Development | Social Media | Event Planning | Promotions | Sales Documentation | Business Development | Prospecting | Presentations | Strategic Planning | Team Building | Leadership Negotiations | Partnerships & Sponsorships | Relationship Building | Networking | Communications | Community Engagement ACCOMPLISHMENTS ➢​ Developed and executed full-funnel social media strategy across Instagram, Facebook, TikTok, LinkedIn, and Google, aligning with evolving platform trends and brand goals. ➢​ Led social media operations across a 20-property national portfolio, acting as the primary architect for multi-channel brand engagement while aligning efforts with company-wide marketing objectives. ➢​ Drove a 25%+ increase in follower growth across a 20-property portfolio within 30 days by implementing targeted content strategies, platform-specific optimization, and consistent brand storytelling. ➢​ Led the development and execution of digital marketing initiatives including UGC and organic storytelling, integrated digital strategy and campaign development, and SEO optimization to drive brand awareness, engagement, and conversion across multiple platforms. ➢​ Used Sprout Social and native analytics to report on KPIs, campaign performance, and brand sentiment, informing strategy updates. ​ PROFESSIONAL EXPERIENCE Senior Manager - Social Media & Social Programming | City Club Apartments | Chicago, IL & Detroit, MI ▪​ Revamped company branding, imaging, voice, and reputation across social media channels. Oct 2021 – Sept 2024 ▪​ Executed influencer outreach and UGC collaborations, managing relationships and campaign deliverables through platforms like CreatorIQ. ▪​ Served as a trusted advisor to regional property teams, offering best practices for localized content, community engagement, and resident-facing digital initiatives. ▪​ Used Sprout Social and native analytics to report on KPIs, campaign performance, and brand sentiment, informing strategy updates. ▪​ Led partnerships with local businesses and B2B contacts to support integrated event and social campaigns. Marketing & Event Sales Manager | Modern Luxury Media | Chicago, IL Oct 2019 - Dec 2020 ▪​ Oversaw the account management and business development for a portfolio of clients, with a focus on the Hospitality Industry. ▪​ Managed social media content and digital activations for luxury client campaigns including Mercedes-Benz, Wintrust Bank, and the Art Institute of Chicago. ▪​ Curated branded event experiences aligned with editorial themes, leveraging both influencer presence and press coverage to drive post-event content amplification. ▪​ Oversaw full-cycle planning and execution of branded community events, ensuring alignment with client objectives and delivering measurable impact Senior Catering & Events Sales Manager | LondonHouse Chicago | Chicago, IL July 2017 - Sept 2019 ▪​ Leveraged network relationships to achieve revenue goals set by DOSM, resulting in expanding business relationships with local and nationwide companies and planned client functions with onsite supervision of events to ensure successful event execution. ▪​ Consistently generated sales and developed new income streams through aggressive networking and upselling with existing accounts MILITARY EXPERIENCE Drill Sergeant/ Marketing Event Team Manager | Wisconsin Army National Guard | Milwaukee, WI November 2011 - May 2023 ▪​ Oversaw soldiers' fitness, morale, and discipline in each drill and mentored enlisted soldiers to meet all Army standards before attending Basic Combat Training. ▪​ Organized multi-departmental teams to implement new recruitment programs and trained recruiters on proper social media and public relations tactics and strategies to build their enlistment success. ▪​ Participated in combat and advanced individual training, completed the Warrior Leadership course and Drill Sergeant Academy. ▪​ Increased enlistments by 6% from the previous fiscal year through writing marketing proposals to the battalion to purchase new recruiting materials and equipment and to capture the target audience. EDUCATION & CERTIFICATIONS Bachelor of Arts in Sociology and Criminal Justice, Minor in Marketing | University of Wisconsin | Whitewater, WI Basic Leadership Course - Army Leadership School | United States Army Drill Sergeant Academy - Fort Jackson, SC Master Resiliency Trainer & Comprehensive Health and Wellness Leadership Course | Wisconsin Military Academy - Fort McCoy, WI Advanced Leadership Course - 88M Training Academy - Fort Lee, VA