Erica Biroonak

Erica A. Biroonak NW, DC 20001 | p: - | e:-EDUCATION American University, Washington DC Graduated May 2013 Bachelor of Arts in Communications & Minor in Spanish PROFESSIONAL EXPERIENCE Booz Allen Hamilton, Washington, DC July 2017 - Present Top Government Consulting firm Digital Strategist Managed 3 out of 5 firm’s capabilities social media strategies and digital strategies execution Reviewed, edited, and optimized content to ensure alignment with engagement best practices and Booz Allen's brand voice Consulted with firm-wide marketing teams on social strategy, digital media plans, and content creation Conceptualized corporate campaign concepts and develops overall campaign strategy Provides content and creative direction to marketers, videographers, vendors, and designers to support the creation of digital products and interactive content Planned and executed strategies for in-person social strategies for our biggest events (SXSW, Atlantic Festival, Investors Day) Digital project manages some of our firm’s biggest events. Works with our creative, web and email teams to manage and execute our digital strategy for our events. Helps our team stay on budget for spending on social media content creation, paid media, etc. Launched/maintains one of our firm’s sub-account handles and has increased engagement rates by 5%, built follower growth from 0 to 5k organically, and increased our influencer/media engagement. iStrategyLabs, Washington, DC Jun 2015 - Present Digital Marketing Agency for Fortune 500 clients Community Manager/Strategist Monitor social media/digital channels for brand engagement (e.g. Facebook, Instagram, Twitter, YouTube, etc.) Field customer service questions while planning content calendars for various clients including: Volkswagen USA, Kroger, and Prestige Develop and implement emergency response and crisis communications protocols Respond in the distinct brand voice and tone to customers on digital and social channels Identify and engage with digital influencers to bring brand recognition to their online communities by hosting Twitter parties, live event chats, and Facebook Q&As Develop implement social campaigns for clients and report back on the performance and give audience insights Build, foster, and engage fan communities (mostly B2C) on social channels Utilize Sprinklr, Spredfast and Trackmaven analytical tools to analyze engagement rates and social trends Create and develop copy for posting on social platforms with communities over 1 million in following Bizzell Palmer, Chevy Chase, MD Feb 2014 - May 2015 Bizzell Palmer focuses on corporate strategy and brand management in the Healthcare sector Business Development/Social Media Manager Created new marketing strategies to strengthen the company and clients’ brand Researched and analyzed market data for potential business opportunities Created copy and monitored four clients’ social media accounts across various platforms DRC Group Inc., Washington, DC​​​​​​ Jan 2013 - Dec 2014 DRC Group is a public relations firm that specializes within the Food & Beverage Industry Digital Coordinator Analyzed social media marketing strategies that optimized growth by 90% across social platforms Identified compelling storylines, formulated pitches, and strategically generated positive media attention across a wide-range of multimedia outlets Managed three clients’ social media accounts by generating daily content for distribution on various media platforms, and responding to customer comments on social platforms Technical Skills Vocus PR, Sprinklr, Cision, Constant Contact, MailChimp, Hootsuite, Twitter, Facebook, Snapchat, YouTube, Google+, Instagram, Indesign, Photoshop, MS Office, Spredfast, Sprout Social, Dynamic Signal Languages: Proficient in Spanish, Conversational Farsi Certification: AMA Digital Marketing Certification