Marketing Specialist
Qualifications Profile
Innovative, detail-oriented, and performance-focused professional, offering broad-based experience in all aspects of marketing operations within private sectors and nonprofit organizations. Effective leader, with excellent critical thinking, problem-solving, and decision-making capabilities to identify opportunities and appropriate resolutions toward corporate and career growth. Equipped with solid work ethic and commitment in accomplishing goals and objectives. Armed with technical proficiency in utilizing Microsoft Office, database, and email programs, along with working knowledge of Photoshop and customer relationship management (CRM) software.
Areas of Expertise
Team Management | Social Media and Events Marketing | Branding and Image Development
Contract Negotiations | Strategic Planning and Implementation | Multichannel Communication
Professional Experience
Owner – Baldur Consulting, Maggie Valley, NCDec 2018–Present
Own a boutique consulting firm that offers tailored advising services to small businesses, musicians, and nonprofit organizations with services including consultation in marketing strategy, digital marketing, social media administration, customer relationship management (CRM), branding, fundraising, and donor management
Provide consultative guidance with regarding to various functions such as website content and social media account creation; demographic research; market analysis; business planning; fundraising; donor management; and branding and image development
Key Highlights:
Served an instrumental role in providing a full suite of marketing consulting services to CrossFit Never Give Up for company redevelopment, as well as in guiding in the POS restructure, website rebrand, and printed marketing materials
Directed the company’s nonprofit arm, Never Give Up Foundation, on its startup requirements benefitting underprivileged youth athletes
Supported the creation of YouTube channel and Spotify accounts for We’re Wolves band through consultative guidance and social media management, resulting in gaining over 6,000 subscribers and over 960,000 video views in YouTube, and more than 15,000 monthly listeners and more than 300,000 song streams in Spotify
President – Keeping the Blues Alive Foundation 501(c)(3), Deerfield Beach, FLFeb 2013–Dec 2018
KTBA is a nonprofit organization founded by Joe Bonamassa; providing funding to underprivileged youth music programs and schools around the country on a weekly basis as well as merit based scholarships.
Spearheaded charitable organization, fundraising coordination, community outreach and donor relations
Render oversight on foundation transparency to keep all records public
Take full charge of redesigning foundation website. Supervised a team of 5 designers, developers and content creators to successfully release revamped website
Organize local music lesson program to provide week-to-week free lessons to underprivileged youth
Creation of monthly newsletter to a subscriber list of 12,000
Key Highlights:
Established a planned giving program and increased the giving budget from $56K to over $200K
Led the fundraising cruise concert “Blues Alive at Sea” which successfully sold out tickets within four consecutive years and raised over $100K per event, through fundraising efforts to give directly to music programs around the country
Street Team Director – J&R Adventures, LLC, Deerfield Beach, FLSep 2013–Present
J&R Adventures is a boutique advertising, marketing firm and record label for Grammy nominated recording artist Joe Bonamassa with a digital advertising budget of $1 million/year. The street team director position was a combination of digital/guerrilla marketing management.
Manage paid social media and print marketing campaigns for “fan club” accounts with budgets of up to $10,000
Tasked with international marketing including paid print, web and radio campaigns for tours with budgets of up to $20,000 per market internationally and $40,000 domestically; wild postering campaigns in both the US and international markets; and volunteer street team coordination.
Organize special events and advertising of cross-promotional ad campaigns with major music publications including Guitar Magazine, Rolling Stone, and Billboard; as well as in store physical campaigns with Guitar Center
Provided supervision to three special event packages for fans in both Denver, Colorado and Las Vegas, Nevada
Managed email and newsletter communication to a database of over 20,000 subscribers using Campaign Monitor and eventually switching to Marketo
Key Highlights:
Performed marketing duties that earned a Grammy nomination for blues and rock musician Joe Bonamassa
Played an integral role in the growth of Street Team to more than 15,000 volunteer fans and transformation to a fully automated professional team in 2016
After 1 year of employment with J&R in 2014 was tasked with the re-development of partnered nonprofit Keeping the Blues Alive Foundation and carried the dual role in the company for 4 years
President – Decibel Artist Management, LLC, Pompano Beach, FLMar 2009–Jun 2013
Founded Decibel Artist Management to fulfill a niche within the local music scene. Talented artists needed a voice to represent them and develop their brand. While at the company I oversaw negotiations for live shows, recording contracts and label pitches. This also included the development of social media accounts for represented artists and the management of paid ad campaigns.
Key Highlight:
Directed various musical acts that gained interest from Sony Music and producer Kevin Rudolf, which resulted in being promoted to president of the company
Senior Research Analyst – PMG Associates, Inc., Deerfield Beach, FLJun 2007–Feb 2009
Oversaw economic consulting projects contracted to local and state government organizations
Held accountability in obtaining demographic and economic data for various large contracts within the state of Florida
Acted as supervisor for a tri-rail ridership survey, responsible for facilitating survey with active riders in providing detailed analysis of financial value of train system to the State of Florida
Served as project manager for Bahia Mar redevelopment study in Fort Lauderdale to carry out analysis on local demographics and project potential financial growth within the area
Education
Three Years of Coursework in Marketing | Florida Atlantic University, Boca Raton, FL
Certifications
Google Ads | Google Academy for Ads, 2019
Google Analytics | Google Academy for Ads, 2019
Fundamentals of Digital Marketing | Google Garage, 2019
Inbound | HubSpot Academy, 2019
Content Marketing | HubSpot Academy, 2019
High Performance Collaboration: Leadership, Teamwork and Negotiation | Northwestern University, 2018
Leadership Communication for Maximum Impact: Storytelling | Northwestern University, 2018
Managing Social and Human Capital | The Wharton School of Business, 2018
Activities
Stand Up 2 Cancer |
To Write Love on Her Arms | Audi Club of North America
