Eran Levy

Eran Levy Tel Aviv, Israel • - •- Personal statement As a B2B marketing professional, I have gained a proven, backed-by-numbers track record of delivering exceptional business outcomes. I combine creativity, a willingness to dive deep into technical subject matter, and strict data-driven methodologies to achieve and surpass targets. I would now like to leverage my creative and analytical skills, and my understanding of market trends and user behaviour, to pursue new opportunities within the technology marketing space. Employment History Director of Digital Marketing at Webhose.io (Mid 2017 – Present)      Building and executing a detailed content strategy from the ground up, based on buyer personas, brand awareness and lead generation goals. Working with technical teams to optimize web application and marketing website in order to drive revenue and customer retention. Creating an analytical framework to measure all marketing activities and tie them to bottomline outcomes. Managing in-house and outsourced SEM, web design and development initiatives. Creating and implementing new marketing campaigns and initiatives across digital distribution channels. Inbound Marketing Manager at Sisense -)       Acted as the focal point managing all marketing efforts on the Sisense website, including copy, design, lead-generation and user flow. Worked closely with UX designers, web developers and content teams to achieve quantitative and qualitative targets. Created wireframes and content briefs to launch and optimize marketing initiatives; oversaw their completion. Continuous analysis of web traffic, user behaviour and CRM data. Conversion rate optimization (CRO) using A/B testing, heatmaps and user feedback tools, to help support aggressive lead-generation targets. In this capacity, increased conversions from product pages by 15-25%. Responsible for all SEO operations, working in close collaboration with in-house content teams and external agencies. During this period, helped grow organic traffic by over 30% on a quarterly basis. Managed and optimized lead-generation efforts from all non-paid sources. Content Manager at Sisense -)  Responsible for brainstorming and writing blog posts, case studies, white papers and website copy in the B2B technology space, targeting a technical audience as well as senior business executives.  Worked closely with SEO, product, web development and design teams to initiate, build and launch innovative marketing and product marketing initiatives.  Responsible for all aspects of the Sisense blog starting from mid-2015 until late 2016. During this period, devised and executed persona-based content marketing strategies to grow    blog traffic by 117%, mostly through organic search, turning it into a significant marketing channel for the company. A-Z strategy and execution of projects on the Sisense website, from wireframe to production. Managed outsourced writers to scale up content marketing. Helped support PR efforts by ghost-writing blog posts, contributed articles and social media updates. Freelance Content Writer and Translator -)   Wrote web copy, blog articles, product brochures and other materials (all in English), for a wide variety of international customers, including Ticketbooth Australia and others. Translation from Hebrew to English and English to Hebrew of technical documents, websites, nonfiction books, and other materials. Legal Officer at Israeli Defense Forces (IDF) -) Military service in the Israeli military's Judge Advocate General Unit. Served as guide and professional supervisor of two other officers. Honorably discharged at the rank of Captain. Key Skills         Data-driven and deeply dedicated to justifying decisions with numbers. Highly proficient in Google Analytics reporting, with an above average understanding of data analysis. Skilled writer with a knack for matching voice to audience. Unique ability to "get into the user's head" and understand what drives user behaviour. Technically oriented with good grasp of technical subject matter. Good working knowledge of HTML and CSS. Experience working with a wide variety of marketing tools, including Optimizely, Marketo RTP (Insightera), Hotjar and others. Basic proficiency in Adobe Photoshop. Native English speaker. Education Hebrew University of Jerusalem -) Law studies (LL.B.) in the IDF Academic Reserves program References References are available upon request.