Eran Levy
Tel Aviv, Israel • - •-
Personal statement
As a B2B marketing professional, I have gained a proven, backed-by-numbers track record of
delivering exceptional business outcomes. I combine creativity, a willingness to dive deep into
technical subject matter, and strict data-driven methodologies to achieve and surpass targets. I would
now like to leverage my creative and analytical skills, and my understanding of market trends and
user behaviour, to pursue new opportunities within the technology marketing space.
Employment History
Director of Digital Marketing at Webhose.io
(Mid 2017 – Present)
Building and executing a detailed content strategy from the ground up, based on buyer
personas, brand awareness and lead generation goals.
Working with technical teams to optimize web application and marketing website in order to
drive revenue and customer retention.
Creating an analytical framework to measure all marketing activities and tie them to bottomline outcomes.
Managing in-house and outsourced SEM, web design and development initiatives.
Creating and implementing new marketing campaigns and initiatives across digital distribution
channels.
Inbound Marketing Manager at Sisense
-)
Acted as the focal point managing all marketing efforts on the Sisense website, including
copy, design, lead-generation and user flow. Worked closely with UX designers, web
developers and content teams to achieve quantitative and qualitative targets.
Created wireframes and content briefs to launch and optimize marketing initiatives; oversaw
their completion.
Continuous analysis of web traffic, user behaviour and CRM data.
Conversion rate optimization (CRO) using A/B testing, heatmaps and user feedback tools, to
help support aggressive lead-generation targets. In this capacity, increased conversions
from product pages by 15-25%.
Responsible for all SEO operations, working in close collaboration with in-house content
teams and external agencies. During this period, helped grow organic traffic by over 30%
on a quarterly basis.
Managed and optimized lead-generation efforts from all non-paid sources.
Content Manager at Sisense
-)
Responsible for brainstorming and writing blog posts, case studies, white papers and website
copy in the B2B technology space, targeting a technical audience as well as senior business
executives.
Worked closely with SEO, product, web development and design teams to initiate, build and
launch innovative marketing and product marketing initiatives.
Responsible for all aspects of the Sisense blog starting from mid-2015 until late 2016. During
this period, devised and executed persona-based content marketing strategies to grow
blog traffic by 117%, mostly through organic search, turning it into a significant marketing
channel for the company.
A-Z strategy and execution of projects on the Sisense website, from wireframe to production.
Managed outsourced writers to scale up content marketing.
Helped support PR efforts by ghost-writing blog posts, contributed articles and social media
updates.
Freelance Content Writer and Translator
-)
Wrote web copy, blog articles, product brochures and other materials (all in English), for a
wide variety of international customers, including Ticketbooth Australia and others.
Translation from Hebrew to English and English to Hebrew of technical documents, websites,
nonfiction books, and other materials.
Legal Officer at Israeli Defense Forces (IDF)
-)
Military service in the Israeli military's Judge Advocate General Unit. Served as guide and
professional supervisor of two other officers. Honorably discharged at the rank of Captain.
Key Skills
Data-driven and deeply dedicated to justifying decisions with numbers. Highly proficient in
Google Analytics reporting, with an above average understanding of data analysis.
Skilled writer with a knack for matching voice to audience.
Unique ability to "get into the user's head" and understand what drives user behaviour.
Technically oriented with good grasp of technical subject matter.
Good working knowledge of HTML and CSS.
Experience working with a wide variety of marketing tools, including Optimizely, Marketo RTP
(Insightera), Hotjar and others.
Basic proficiency in Adobe Photoshop.
Native English speaker.
Education
Hebrew University of Jerusalem
-)
Law studies (LL.B.) in the IDF Academic Reserves program
References
References are available upon request.
