Ephrata Dereje Metaferia

Ephrata (Efri) Dereje Digital marketer with a track record of at least 100% increase in social media, email, or website traction. Seeking to contribute my writing expertise to elevate marketing efforts. Email:-LinkedIn: linkedin.com/in/efridereje __________________________________________________________________ Summary As a seasoned marketer with 7 years of Marketing experience, I have helped my clients - Achieve a remarkable 70% open rate on email campaigns (Industry average? 20%) - Secure an outstanding 30% conversion rate on landing pages (Industry average is 2-3%) - Captivate audiences with 47% click-through rates on social media posts (Industry average: 2%) - Increase social media traffic by a staggering 600% How? By using proven techniques tailored to each client, their goals, and their audience. I understand the sales funnel from awareness to conversion. And I guide clients in communicating effectively at each stage. Check out my portfolio at efridereje.com Skills: Social Media Marketing • Lead Generation • Digital Marketing • Copywriting • Email Marketing • Content Marketing • Online Marketing Experience Senior Marketing Manager, Gebeya Inc., Feb 2023 - Present ✔ Wrote nurturing, and conversion email sequences that achieved an impressive 40% open rate ✔ Produced emails with an exceptional 81% open rate and a 9.26% reply rate ✔ Developed compelling lead magnets and persuasive landing pages that generated leads at a 30% conversion rate ✔ Wrote copy and captions for social media pages that achieved a remarkable 100%+ increase in organic social media link clicks ✔ Wrote landing page copy that brought in 30% conversion rate Senior Digital Marketing Strategist, Gebeya Inc., Apr 2022 - Feb 2023 ✔ Exploded impression and engagement by 10X through curating content and social media strategy ✔ Generated leads through webinar and an outreach strategy ✔ Increased link clicks on a single post by 1000+% through persona research and communication Digital Marketer and Social Media Specialist, Freelance, Jul 2021 - Present ✔ 3x the estimated Facebook ad reach for a C2C app through designing and implementing a teaser ad campaign ✔ Raised the accounts reach of a dead Instagram account by 34,083%. Also boosted engagement by 15,125% through engagement and posting strategies ✔ Enhanced the Instagram influence of a product chain by 307%. Also improved engagement by 272% through engagement and posting strategies Marketing Copywriter, Senior Social Media Officer, Cactus Communications, Oct 2020 Jun 2021 ✔ Garnered 1.8M+ views and 5.9% engagement rate on a Christmas influencer campaign for an FMCG product ✔ Exploded awareness of a new channel for a direct broadcast service by planning and executing an influencer campaign strategy. Received over 1M views, and garnered a 7% engagement rate ✔ Crafted digital calendar and paid ad campaigns to engage over 1.2M accounts for several clients Account Executive, Zeleman Communications, Advertising and Production, Jun 2017 - Oct 2018 ✔ Accelerated sales of 2 consumer products through setting up TV commercials, radio commercials, billboards, flyers, and digital designs ✔ Created advertising pitches and proposals ✔ Managed production of over 35 documentaries. These documented activities of NGOs such as FAO, UNICEF, UNFPA, GAIN Marketing Representative, MoHA Soft Drinks Industry Share Company, Aug 2016 May 2017 ✔ Launched Pepsi anew in Addis Ababa through rebranding and fixing brand positioning ✔ Picked up sales among the target demographic ✔ Grew brand visibility and awareness through liaising with departments Education Addis Ababa University, Bachelor of Arts - BA, Marketing Management, 2015 - 2016 Addis Ababa University, Master of Arts - MA, Business Leadership, 2018 - 2020 Licenses & Certifications Digital Marketing - Google Digital Garage Digital Advertising - HubSpot Academy Social Media Marketing - HubSpot Academy Content Marketing - HubSpot Academy HubSpot Marketing Software - HubSpot Academy