Enedy Wambui Ngigi

ENEDY WAMBUI NGIGI - https://www.linkedin.com/in/enedy-ngigi-b/,-Objective I am a results-driven digital marketer with a passion for developing data-driven strategies to enhance brand visibility, drive customer engagement, and maximize conversions. My skills are in SEO, paid advertising, content marketing, and analytics, with a strong ability to adapt to evolving digital trends and technologies. Currently, I am seeking a dynamic role where I can leverage my expertise to create impactful marketing campaigns and contribute to business growth SKILLS AND ABILITIES Technical Skills Search Engine Optimization Email Marketing Google Analytics Google Ads Meta-Suite (Facebook Ads and Marketing) Instagram Ads and Marketing Youtube Ads and Marketing Canva Design Google Suite Writing and Research Soft Skills Time management Communication skills Adaptability Problem-solving skills Attention to details Experience 2024 August-Present- Freelance Digital Marketer Search Engine Optimization (SEO) – Optimizing websites to rank higher on search engines through keyword research, content strategy, and technical improvements. Email Marketing – Creating and automating targeted email campaigns to nurture leads, boost engagement, and drive conversions. Google Analytics – Tracking and analyzing website traffic, user behavior, and campaign performance to make data-driven marketing decisions. Google Ads – Managing paid advertising campaigns on Google Search, Display, and YouTube to drive targeted traffic and conversions. Meta-Suite (Facebook Ads and Marketing) – Running paid and organic campaigns on Facebook to build brand awareness, generate leads, and increase sales. Instagram Ads and Marketing – Leveraging Instagram’s visual platform to create engaging content and targeted ad campaigns for audience growth and sales. YouTube Ads and Marketing – Creating and optimizing video ads to increase brand visibility, engagement, and conversions on YouTube. Canva Design – Designing eye-catching graphics, social media posts, and marketing materials using Canva’s user-friendly tools. Google Suite – Utilizing Google tools like Docs, Sheets, Slides, and Drive for collaboration, data analysis, and efficient workflow management. Writing and Research – Crafting compelling content and conducting thorough research to support data-driven marketing strategies. 2023 January-Present: Freelance Virtual Assistant Email management- Drafting, organizing and replying emails Calendar Management and scheduling- Coordinating meetings, managing calendars and sending reminders for important dates Data entry and Management- Conducting research, updating information on databases and maintaining records Document Preparation- Creating and Editing documents, presentations and reports Accounting- Assisting with budgets and tracking expenses Travel Arrangements- Booking accommodation, transportation and itineraries Project Management- Planning and coordinating project implementation General administrative support- Assisting in daily office operations 2020 March- Present: Freelance Tutor in nursing and healthcare, education and psychology Creating educational content such as blogs and articles on health-related topics Developing patient education materials Writing research and scholarly articles to be published on medical journals Editing and proofreading content to ensure clarity, accuracy and adherence to the specific style guidelines. Feb 2023- April 2024: Research Writer, Uvocorp Conducted through research on various topics from up-to-date, relevant and accurate peer reviewed articles and write high quality and original papers Worked collaboratively with other team members and editors to ensure that all the papers meet the company’s objectives and standards Worked tirelessly to achieve the set deadlines even when the clients are working in different time zones Ensured that all the information in research papers in properly cited, sourced and fact-checked for accuracy and credibility Produced well-structured articles, reports, case studies and white papers. 2016 December - Present: Presidents Award Volunteer Assessor Supported the organization’s program in line with the International Award Standards Engaged young people to contribute to national development activities Helped participants in using PA-K digital tools such as online record book Guided the participants during their adventurous journey Guided participants through community work programs. 2019 ­ July- 2019 September: Attachment at Nyamarura Cooperative Society Provided extension services to farmers, record keeping, developed a schedule and delegating duties to other students Education University Education-- Egerton University, Bachelors’ degree in Community Development. (FIRST CLASS HONORS) Secondary Education 2012 – 2015- Moi Girls High School- Eldoret, Kenya Certificate of Secondary Education. (B+ 69 POINTS) Primary Education 2003 – 2011 - Nyaituga Primary School, Kenya Certificate of Primary Education. (359/500) courses and training May 7, 2024- August 28, 2024- Cybershujaa, Ethical Hacking Essentials July 22, 2024- September 4, 2024- ALX AFRICA, Virtual Assistant program August, 2024- To date- Digital Marketing, Udemy Leadership Volunteer President’s Award Kenya. Class Representative-, Egerton University